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Social Media Presentation for Pearl District for SEMpdx

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Mike Rosenberg
Mike Rosenberg

Presentation on Social Media given to the Pearl District Business Association.

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PEARL DISTRICT BUSINESS ASSOCIATION SOCIAL MEDIA PRESENTATION January 9, 2013
Presentation Outline  Overview  Content Topics & Ideas  Automation & Tools  Facebook Tips  Discussion
Overview  Audiences  Customers  PotentialCustomers  Friends of Potential Customers  Employees  Frequency  Trial and Error  You will know when it is too often  Use a calendar/schedule
Content Topics  Industry News  Local News  Community Events  Partner News  Sharing  Contests
What Is Great Content?  It matters to someone – preferably, your customers and/or future customers  It comes from deep expertise  It’s genuinely useful  It’s easy to understand and apply  It’s funny/touching/provocative/controversial….in other words, shareable
Content Ideas  Google Alerts http://www.google.com/alerts  Google Reader  Newsletters (Realtors, Mortgage Brokers, Lenders, etc.)  May want to create specific email to sign up with  RSS Feeds  Tools  http://www.socialmediaexaminer.com/13-tools-to- simplify-your-social-media-marketing/
Content Ideas  Facebook  Answer questions  Track competitor pages (like them as a person, not as Company Page)  Twitter  Follow industry people, groups, influencers  LinkedIn Groups  Blogs  Search for industry topics in Google Blog search
Automation & Tools  Posting multiple places  Facebook https://www.facebook.com/twitter/  Twitter http://www.digitalmarketinghq.com/social- media/auto-post-twitter-facebook/  LinkedIn (one-way only)
Automation & Tools  Tools  Hootsuite,Tweetdeck  SproutSocial  RSS Graffiti  References  http://www.pcworld.com/article/260530/the_top_5_soci al_media_management_tools_for_small_business.htm l  Questions? Google It!
Facebook Tips  Content Types  Posts  Photos/Videos  Sharing  Contests  Tagging  Promoted Posts
SOCIAL MEDIA PRESENTATION Pearl District Business Association

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Social Media Presentation for Pearl District for SEMpdx

  • 1. PEARL DISTRICT BUSINESS ASSOCIATION SOCIAL MEDIA PRESENTATION January 9, 2013
  • 2. Presentation Outline  Overview  Content Topics & Ideas  Automation & Tools  Facebook Tips  Discussion
  • 3. Overview  Audiences  Customers  PotentialCustomers  Friends of Potential Customers  Employees  Frequency  Trial and Error  You will know when it is too often  Use a calendar/schedule
  • 4. Content Topics  Industry News  Local News  Community Events  Partner News  Sharing  Contests
  • 5. What Is Great Content?  It matters to someone – preferably, your customers and/or future customers  It comes from deep expertise  It’s genuinely useful  It’s easy to understand and apply  It’s funny/touching/provocative/controversial….in other words, shareable
  • 6. Content Ideas  Google Alerts http://www.google.com/alerts  Google Reader  Newsletters (Realtors, Mortgage Brokers, Lenders, etc.)  May want to create specific email to sign up with  RSS Feeds  Tools  http://www.socialmediaexaminer.com/13-tools-to- simplify-your-social-media-marketing/
  • 7. Content Ideas  Facebook  Answer questions  Track competitor pages (like them as a person, not as Company Page)  Twitter  Follow industry people, groups, influencers  LinkedIn Groups  Blogs  Search for industry topics in Google Blog search
  • 8. Automation & Tools  Posting multiple places  Facebook https://www.facebook.com/twitter/  Twitter http://www.digitalmarketinghq.com/social- media/auto-post-twitter-facebook/  LinkedIn (one-way only)
  • 9. Automation & Tools  Tools  Hootsuite,Tweetdeck  SproutSocial  RSS Graffiti  References  http://www.pcworld.com/article/260530/the_top_5_soci al_media_management_tools_for_small_business.htm l  Questions? Google It!
  • 10. Facebook Tips  Content Types  Posts  Photos/Videos  Sharing  Contests  Tagging  Promoted Posts