An event can be described as a public assembly for purposes such as celebration, education, marketing or reunion. There are four main types of events: leisure events, cultural events, organizational events, and personal events. The document then provides examples of each type of event, including details about a hot air balloon festival as a leisure event, Brazil's Carnival as a cultural event, an automobile launch event by Auto Expo as an organizational event, and wedding planning services by Genesis Inc. as an example of a personal event.

1. VISHWAKARMA GLOBAL BUSINES SCHOOL, PUNE
Presented by- Presented to-
Muffadal Ali Darshana Vispute
(PGDM-EM) Faculty (EM)

2. What is an event ?
 An event can be described as a public assembly for the
propose of celebration, education, marketing or reunion.
 Something that happens or is regarded as happening, an
occurrence, especially of some important to a sizable group
with motive of entertainment or information, making it
noteworthy or memorable.
What are the types of events ?
1. Leisure events 2. Cultural events
3. Organizational events 4. Personal events

3. Leisure Events :-
 This category includes stage, music, ghazal, dance, mimicry
shows, live concert leisure sports and other recreational and
entertainment activities.
 Involves higher cost and advanced infrastructure as these
events are generally telecasted on television.
Cultural Events:-
 Popular cultural event includes ceremonial, religious, art,
social galleryshow, heritage, theme parties, charitable shows.
 India having rich in heritage and a strong cultural
background holds a varity of festival throughout the year.

4. Organizational Events:-
 Organizational events includes trade biz, B2B, B2C shows,
national and international seminars, training programs,
incentive tours, executive meeting award ceremony.
 They provide great opportunities for exposure.
Personal Events:-
 The famous personal events include wedding ceremonies,
birthday, marriage anniversary, annual picnics and other
occasional functions.
 Adding professional expertise to such occasion not only
make such events special but also relieves families from the
extra burden of handling responsibilities.

5. 5 W’s Concept for an event
 Why
‘Why’ means, why u want to organize the event i.e. event objective
what do you want to get from the event? Defining event objectives at
the very start of event planning is very important as it gives you the
direction in which you should proceed to accomplish your objectives.
Organizing an event without clear objectives is a huge waste of both
time and resources.
 What
‘What means what you are going to do in the event i.e. what will be
the: Event name, Food and Beverage, Type of entry, Program menu,
Event budget.
 When
When you are going to the event (Date & Time): Target audience,
working days, examination, festival time, no clash dates, climate
conditions.

6.  Where
Where are you going to organize the event i.e. the venue.
 Who
Who will be organizers, sponsors, partners, client and target
audience. How many target audience are you expecting to visit the
event and why. You must have very good reason to this ‘Why’ as you
will have to convince your prospective organizers and sponsors for
that why particular number of people will attend the event.

7. Key steps in event Management
STAGE-1
 Feasibility: Possibility of event, time, funds, people involved and venue
STAGE-2
 Timing: Clash of an other major event, well spaced if its of same kind.
 Finance: Source of revenue, figure out expected expenditure and plan
the budget.
STAGE-3
 Marketing: Marketing strategies to be applied, sponsorship, advertising
ticket sales.
 Operational: Facilities, equipment and sequence of event should be
continuously monitored.

8. Conceptualization
Conceptualization of creative idea.
The 5 C’s of Event
Costing
Calculation of cost of production and margin.
Canvassing
For clients and sponsors, customer, audiences and networking.
Customization
Bases on the preference of customer and marketing objective of organization.
Carrying – out the event
The execution of the event as planned

9. Leisure event : HOT AIR BALLON by ADIRONDAC(1970)
About:-
• Warren Country, Glen falls New York.
• 40 years about 1,40,000 people fall for the event of 4 day’s.
• Top 100 events in list of USA.
• Not for profit event.
• Volunteers, no paid staff.
• Self sponsor.
• Upcoming hot air balloon event on September 22-25, 2016.
• Perfect event for corporate marketing and brand activation, self
advertised hot air balloons play integral role.

10. Cultural event : BRAZIL CARNIVAL EVENT
About:-
• The first festivals of Rio dated back to 1723.
• One of the most important events in Brazilian culture.
• It is the biggest carnival in the world with two million people per day.
• The rambunctious series of parades and parties is held 40 days before
Easter.
• Sambadrome Rio’s ‘stadium of samba’ holds seat around 70,000
people.
• Carnival ticket prices can vary from US$55 to US$3000, depending
on the ticket type, sector and season.

11. Organizational event: AUTO MOBILE LAUNCH by
AUTO EXPO
About:-
• The Auto Expo was conceived in the year 1985 and had its debut showcasing
in 1986.
• Auto Expo is Asia's largest and the world's second-largest motor show.
• Till 2012, the expo was organized at Pragati Maidan, but since 2014 it is
organized at India Expo Mart, Greater Noida.
• The Auto Expo is accredited by the Organisation Internationale des
Constructeurs d'Automobiles.
• Comprises members who are individuals from the mobility community,
engineers, executives from industry, government officials, academics and
students.

12. Personal event: WEDDING by GENESIS INC
About:-
• Establishment in 2011, have constantly aimed for flawless and a
satisfactory execution of wedding events.
• Provides Pre Wedding, Wedding Day, and Post Wedding Services.
• With dynamic communities, different traditions, customs and they
assists in specific services and solutions for each of the customs and
traditions.
• A to Z wedding decor.
• Destination Weddings:- Beach wedding, Palace wedding, Mountain
wedding, Temple wedding.