Baromètre Social Media Analyzer Hotellerie/Restauration entre la semaine 4 et la semaine 11.

1. [ Dernier rafraichissement le 20 Mar 2013 00:32 ]
[ Dernière semaine complète : 20135211 ]
Social Media Analyzer
By Neoap
Rapport du 20130121 au 20130317
Plus d'informations :
contact@neoap.fr
36 47370 431179 19741
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
McDonald
KFC McDonald 21.6% 19.3% 34.5% 0.9%
KFC 19.5% 13.0% 26.9% 11.9%
Quick
Quick 9.7% 6.5% 16.1% 2.6%
Burger King
Burger King 9.0% 5.3% 3.8% 16.3%
StarBucks StarBucks 8.1% 4.5% 7.6% 16.5%
Sofitel Sofitel 5.6% 7.7% 1.3% 3.0%
Subway Subway 4.1% 4.6% 6.8% 2.4%
Hard Rock Cafe Hard Rock Cafe 3.9% 5.2% 0.3% 12.4%
Pizza Hut Pizza Hut 3.5% 1.6% 2.2% 10.1%
Flunch Flunch 2.1% 0.9% 3.5% 1.1%
El Rancho El Rancho 1.6% 0.4% 0.3% 5.7%
Ibis 1.5% 5.6% 1.2% 1.0%
Ibis
La Brioche Dorée 1.4% 3.2% 0.3% 0.2%
La Brioche Dorée
Le Paradis du Fruit 1.2% 1.3% 1.4% 0.8%
Le Paradis du Fruit Novotel 1.2% 1.6% 0.4% 3.1%
Others Hippopotamus 1.2% 2.1% 0.7% 2.8%
0% 5% 10% 15% 20% 25% La Mie Caline 1.1% 2.4% 0.8% 0.5%
120% Others
McDonald
KFC
100% Quick
Burger King
29% 27% 31% 32% 33% StarBucks
34% 36% 39%
80% Sofitel
Subway
Hard Rock Cafe
22% 21% 19%
60% 20% 23% La Taverne de Mait...
19% 22% 21%
40% 17% 20% 18% 18%
17% 19%
15%
19%
9% 9% 10% 9% 12%
11% 8%
20% 8% 10% 8% 7% 10% 8%
9% 9% 7% 11% 7%
7%
8% 9%
0%
04
05
06
07
08
09
10
11
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Hard Rock Cafe 15.1% Posts comments
StarBucks 10.4% 1 313 749 4
Hard Rock Cafe 185 126 0
Ibis 7.7%
Ibis 139 20 1
Pizza Hut 5.5%
StarBucks 101 114 0
La Mie Caline 4.9%
La Brioche Dorée 75 26 0
La Brioche Dorée 4.9% Pizza Hut 74 40 0
Quick 4.5% Quick 66 26 0
Sofitel 4.2% Sofitel 58 27 1
Flunch 3.9% Flunch 54 27 0
KFC 3.8% Subway 49 28 0
Subway 3.7% KFC 47 30 2
McDonald 3.4% McDonald 46 24 0
Relais Et Chateaux 3.0% Relais Et Chateaux 44 19 0
2.8% Formule 1 42 16 0
Formule 1
Hippopotamus 39 18 0
Hippopotamus 2.8%
La Mie Caline 32 70 0
0% 5% 10% 15% Leon de Bruxelles 30 15 0
McDonald
Quick
140
KFC
Subway
120 Pizza Hut
Hippopotamus
100 buffalo Grill
Courtepaille
Flunch
80 Leon de Bruxelles
Le Paradis du Fruit
60 Flam's
El Rancho
40 Cafeteria Casino
Hard Rock Cafe
La Criée
20 La Taverne de Maitre Kanter
Campanile
0
04
05
06
07
08
09
10
11
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs McDonald
(K) (K)
18 Posts Likes Retweets
16
Page Likes Tweets
16
14
14
12
12
10
10
8
8
6
6
4 4
2 2
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 49617 23 0 1 0
23 1
Nb Posts : 500
22 150 2 Tweets : 61951 22 2
Nb Post Likes : 42641 21 3 Retweets : 23768 21
6000
3
100
Nb Comments : 266 20 4
Tweets act. : 4 4000
20 4
Nb Comment Likes : 155 Retweets act. : 14
50
19 6 Tweets press : 29 19 2000 5
Likes / Jour : 886.0 Retweets press: 0
18 7 18 6
Posts / Jour : 8.9 Tweets / j : 1106.3
Post Likes / Jour : 761.4 17 8 Retweets / j : 424.4 17 7
Comments / Jour : 4.8 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 2.8 16 9
Retweets act. / j : 0.3
15 9
15 10 Tweets press / j : 0.5
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

5. KPIs Quick
(K) (K)
6 Posts Likes Retweets
Page Likes 8 Tweets
5 7
6
4
5
3 4
3
2
2
1
1
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 21406 23 0 1 0
23 1
Nb Posts : 175 22 50 2 Tweets : 35885 22 2
Nb Post Likes : 8661 21 40 3 Retweets : 9174 21 4000 3
Nb Comments : 119 30 Tweets act. : 4 3000
20 4 20 4
Nb Comment Likes : 51 20 Retweets act. : 0 2000
19 10 7
Tweets press : 75 19
1000
5
Likes / Jour : 411.7 Retweets press: 1
18 6
Posts / Jour : 3.4 18 8 Tweets / j : 640.8
Post Likes / Jour : 166.6 Retweets / j : 163.8 17 7
Comments / Jour : 2.3 17 9
Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 1.0 16 10 Retweets act. / j : 0.0
15 9
15 11 Tweets press / j : 1.3
14 10
14 13 12 Retweets press / j : 0.0 13 12 11

6. KPIs KFC
(K) (K)
16 Posts Likes Retweets
Page Likes Tweets
14
14
12
12
10 10
8 8
6 6
4 4
2 2
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 44200 23 0 1 0
23 1
Nb Posts : 396
22 3 Tweets : 54105 22 6000 2
60
Nb Post Likes : 32775 21 4 Retweets : 20828 21 3
Nb Comments : 95 20 40 5
Tweets act. : 6 4000
20 4
Nb Comment Likes : 39 Retweets act. : 10
19 20 6 Tweets press : 32 19 2000 5
Likes / Jour : 818.5 Retweets press: 0
18 7 18 6
Posts / Jour : 7.3 Tweets / j : 966.2
Post Likes / Jour : 606.9 17 8 Retweets / j : 371.9 17 7
Comments / Jour : 1.8 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.7 16 9
Retweets act. / j : 0.2
15 9
15 10 Tweets press / j : 0.6
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

7. KPIs Subway
1 800 Posts Likes Retweets
Page Likes Tweets
1 600 3 000
1 400
2 500
1 200
1 000 2 000
800
1 500
600
400 1 000
200
500
0
0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 4060 23 0 1 0
23 1
Nb Posts : 171
22 40 2 Tweets : 12713 22 2
Nb Post Likes : 1479 21 3 Retweets : 4859 21 1500 3
30
Nb Comments : 114 20 4
Tweets act. : 8
20 1000 4
Nb Comment Likes : 70
20 Retweets act. : 3
19 10 6 Tweets press : 36 19 500 5
Likes / Jour : 94.4 Retweets press: 8
18 7 18 6
Posts / Jour : 4.0 Tweets / j : 227.0
Post Likes / Jour : 34.4 17 8 Retweets / j : 86.8 17 7
Comments / Jour : 2.7 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 1.6 16 9
Retweets act. / j : 0.1
15 9
15 10 Tweets press / j : 0.6
14 11 14 10
13 12 Retweets press / j : 0.1 13 12 11

8. KPIs Pizza Hut
Posts Likes 1 600 Retweets
Page Likes Tweets
500
1 400
400 1 200
1 000
300
800
200
600
100 400
200
0
0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 253 0 0
23 50 9 23 1
Nb Posts : 74 Tweets : 5177 22 2
Nb Post Likes : 1089
22 40 10 Retweets : 1127 21 600 3
Nb Comments : 58
30 Tweets act. : 0
20 4
Nb Comment Likes : 15
21 20 11 Retweets act. : 0 400
10 Tweets press : 8 19 200 5
Likes / Jour : 5.9 20 12 Retweets press: 0
18 6
Posts / Jour : 1.7 Tweets / j : 92.4
Post Likes / Jour : 25.3 Retweets / j : 20.1 17 7
19 13
Comments / Jour : 1.3 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.3 Retweets act. / j : 0.0
18 14 15 9
Tweets press / j : 0.1
14 10
17
16
15 Retweets press / j : 0.0 13 12 11

9. KPIs Hippopotamus
450 Posts Likes Retweets
Page Likes Tweets
400 300
350
250
300
200
250
200 150
150
100
100
50
50
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 376 23 30 0 1 23 0 1
Nb Posts : 78 22 2 Tweets : 1162 22 200 2
Nb Post Likes : 1271 Retweets : 480 21 150 3
21 20 3
Nb Comments : 48 Tweets act. : 0
20 4
Nb Comment Likes : 24 20 10 8 Retweets act. : 0 100
Tweets press : 3 19 50 5
Likes / Jour : 8.2 19 9 Retweets press: 0
18 6
Posts / Jour : 1.7 Tweets / j : 20.8
Post Likes / Jour : 27.6 18 10 Retweets / j : 8.6 17 7
Comments / Jour : 1.0 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.5 17 11
Retweets act. / j : 0.0
15 9
16 12 Tweets press / j : 0.1
14 10
15 14 13 Retweets press / j : 0.0 13 12 11

10. KPIs buffalo Grill
Posts Likes 1 000 Retweets
400
Page Likes Tweets
900
350
800
300
700
250 600
200 500
400
150
300
100
200
50
100
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 1177 23 30 0 1 23 0 1
Nb Posts : 127 22 2 Tweets : 1781 22 2
Nb Post Likes : 668 21 6
Retweets : 857 21
250
3
20
Nb Comments : 75 Tweets act. : 0 200
20 150 4
Nb Comment Likes : 26 20
10
7 Retweets act. : 0
100
Tweets press : 16 19 5
50
Likes / Jour : 28.0 19 8 Retweets press: 0
18 6
Posts / Jour : 3.0 Tweets / j : 31.8
18 9
Post Likes / Jour : 15.9 Retweets / j : 15.3 17 7
Comments / Jour : 1.8 17 10 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.6 Retweets act. / j : 0.0
16 11 15 9
Tweets press / j : 0.3
15 12 14 10
14 13 Retweets press / j : 0.0 13 12 11