Baromètre Neoap Social Media Analyzer Hotellerie/Restauration entre la semaine 8 et la semaine 15 2013.

1. [ Dernier rafraichissement le 16 Apr 2013 00:21 ]
[ Dernière semaine complète : 20135215 ]
Social Media Analyzer
By Neoap
Rapport du 20130218 au 20130414
Plus d'informations :
contact@neoap.fr
36 201390 599800 20108
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
McDonald
KFC McDonald 23.4% 18.7% 35.8% 11.7%
KFC 19.7% 18.3% 29.1% 4.9%
Quick
Quick 11.0% 9.8% 14.9% 10.6%
Sofitel
Sofitel 6.7% 9.2% 1.5% 5.9%
Burger King Burger King 6.6% 4.9% 3.5% 6.9%
StarBucks StarBucks 5.1% 5.0% 7.4% 3.3%
Subway Subway 4.3% 2.0% 5.7% 6.7%
Pizza Hut Pizza Hut 2.3% 1.7% 2.6% 2.4%
Flunch Flunch 2.3% 0.8% 3.3% 2.8%
Hard Rock Cafe Hard Rock Cafe 2.2% 3.9% 0.4% 5.0%
Novotel Novotel 2.0% 1.0% 0.5% 6.6%
Ibis 1.8% 4.0% 1.1% 3.3%
Ibis
Le Paradis du Fruit 1.5% 1.5% 1.3% 2.3%
Le Paradis du Fruit
Hippopotamus 1.3% 2.0% 0.5% 3.0%
Hippopotamus La Mie Caline 1.2% 1.8% 0.7% 1.6%
Others Del Arte 1.2% 1.8% 0.1% 1.0%
0% 5% 10% 15% 20% 25% Relais Et Chateaux 1.1% 1.5% 0.1% 1.3%
120% Others
McDonald
KFC
100% Quick
Sofitel
33% 34% 27% 31% 32% Burger King
37% 39% 34%
80% StarBucks
Subway
Ibis
60% 25% 21% Novotel
20% 24%
22% 25% 26% La Taverne de Mait...
20%
40% 18% 17% 20%
15% 18%
18% 20% 20%
11% 12% 8%
20% 11% 10%
11% 9% 9% 10%
8% 10% 9%
10%
8%
0%
08
09
10
11
12
13
14
15
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Hard Rock Cafe 14.0% Posts comments
StarBucks 12.9% 1 487 925 8
StarBucks 286 26 0
Ibis 10.5%
Hard Rock Cafe 154 185 0
Quick 6.8%
Ibis 147 108 0
Pizza Hut 5.1%
Pizza Hut 66 56 2
Hippopotamus 3.8% Quick 65 100 0
KFC 3.5% La Brioche Dorée 62 12 0
Leon de Bruxelles 3.3% Sofitel 62 4 4
La Mie Caline 3.2% KFC 57 25 2
La Brioche Dorée 3.1% Relais Et Chateaux 50 8 0
Sofitel 2.9% Hippopotamus 47 46 0
McDonald 2.8% Flunch 47 19 0
Flunch 2.7% McDonald 45 22 0
2.7% Leon de Bruxelles 38 41 0
Subway
Subway 36 30 0
Formule 1 2.7%
Del Arte 35 21 0
0% 5% 10% 15% Formule 1 34 32 0
250 McDonald
Quick
KFC
Subway
200
Pizza Hut
Hippopotamus
buffalo Grill
150 Courtepaille
Flunch
Leon de Bruxelles
100 Le Paradis du Fruit
Flam's
El Rancho
50 Cafeteria Casino
Hard Rock Cafe
La Criée
0 La Taverne de Maitre Kanter
Campanile
08
09
10
11
12
13
14
15
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs McDonald
(K) (K)
Posts Likes Retweets
20 16
Page Likes Tweets
18 14
16
12
14
10
12
10 8
8 6
6
4
4
2
2
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 47074 23 0 1 0
23 1
Nb Posts : 523
22 2 Tweets : 76807 22 2
6000
Nb Post Likes : 32374
21 600 3 Retweets : 31585 21 3
Nb Comments : 2695 20 400 4 Tweets act. : 5 4000
20 4
Nb Comment Likes : 1333 Retweets act. : 17
19 200 5 Tweets press : 20 19 2000 5
Likes / Jour : 840.6 18 6 Retweets press: 0
18 6
Posts / Jour : 9.3 Tweets / j : 1371.6
Post Likes / Jour : 578.1 17 7
Retweets / j : 564.0 17 7
Comments / Jour : 48.1 16 8 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 23.8 Retweets act. / j : 0.3
15 9 15 9
14 10 Tweets press / j : 0.4
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

5. KPIs Quick
(K) (K)
6 Posts Likes Retweets
Page Likes 8 Tweets
5 7
6
4
5
3
4
2 3
2
1
1
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 15504 23 0 1 0
23 1
Nb Posts : 218
22 800 2 Tweets : 40213 22 5000 2
Nb Post Likes : 8985 21 600 3 Retweets : 10781 21 4000 3
Nb Comments : 3339 20 4
Tweets act. : 2 3000
400 20 4
Nb Comment Likes : 529 Retweets act. : 0 2000
19 200 6 Tweets press : 45 19 5
1000
Likes / Jour : 276.9 Retweets press: 0
18 7 18 6
Posts / Jour : 3.9 Tweets / j : 718.1
Post Likes / Jour : 160.4 17 8 Retweets / j : 192.5 17 7
Comments / Jour : 59.6 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 9.4 16 9
Retweets act. / j : 0.0
15 9
15 10 Tweets press / j : 0.8
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

6. KPIs KFC
(K) (K)
Posts Likes Retweets
25 Page Likes Tweets
14
12
20
10
15
8
10 6
4
5
2
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 67501 23 0 1 0
23 1
Nb Posts : 432
22 600 2 Tweets : 69858 22 2
6000
Nb Post Likes : 24217
21 3 Retweets : 27748 21 3
Nb Comments : 3470 20
400
4 Tweets act. : 10 4000
20 4
Nb Comment Likes : 331 Retweets act. : 10
19 200 5 Tweets press : 39 19 2000 5
Likes / Jour : 1205.4 18 6 Retweets press: 1
18 6
Posts / Jour : 7.7 Tweets / j : 1247.5
Post Likes / Jour : 432.4 17 7
Retweets / j : 495.5 17 7
Comments / Jour : 62.0 16 8 Tweets act. / j : 0.2 8
16
Comment Likes / Jour : 5.9 Retweets act. / j : 0.2
15 9 15 9
14 10 Tweets press / j : 0.7
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

7. KPIs Subway
1 800 Posts Likes Retweets
Page Likes 3 000 Tweets
1 600
1 400 2 500
1 200
2 000
1 000
800
1 500
600
400 1 000
200
500
0
0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3546 23 0 1 0
23 1
Nb Posts : 88 22 80 2 Tweets : 13999 22 2
Nb Post Likes : 1116 21 60 3 Retweets : 4753 21 1500 3
Nb Comments : 424 Tweets act. : 4
20 40 4 20 1000 4
Nb Comment Likes : 154 Retweets act. : 3
19
20
7
Tweets press : 49 19 500 5
Likes / Jour : 69.5 Retweets press: 8
18 6
Posts / Jour : 1.7 18 8 Tweets / j : 250.0
Post Likes / Jour : 21.9 Retweets / j : 84.9 17 7
Comments / Jour : 8.3 17 9
Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 3.0 16 10 Retweets act. / j : 0.1
15 9
15 11 Tweets press / j : 0.9
14 10
14 13 12 Retweets press / j : 0.1 13 12 11

8. KPIs Pizza Hut
(K)
1 600 Retweets
8 Posts Likes
Tweets
Page Likes
7 1 400
6 1 200
5 1 000
4 800
3 600
2 400
1 200
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 8365 23 0 1 0
23 1
Nb Posts : 66 22 200 2 Tweets : 7274 22 2
Nb Post Likes : 736 Retweets : 1693 21
1000
3
21 150 7
Nb Comments : 418 Tweets act. : 0 800
20 600 4
Nb Comment Likes : 62 20
100
8 Retweets act. : 0
400
50 Tweets press : 5 19 5
200
Likes / Jour : 174.3 19 9 Retweets press: 0
18 6
Posts / Jour : 1.4 Tweets / j : 129.9
Post Likes / Jour : 15.3 18 10 Retweets / j : 30.2 17 7
Comments / Jour : 8.7 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 1.3 17 11
Retweets act. / j : 0.0
15 9
16 12 Tweets press / j : 0.1
14 10
15 14 13 Retweets press / j : 0.0 13 12 11

9. KPIs Hippopotamus
500 Posts Likes Retweets
Page Likes 300 Tweets
450
250
400
350
200
300
250 150
200
100
150
100
50
50
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 316 23 0 1 0
23 1
Nb Posts : 92
22 2 Tweets : 1175 22 150 2
Nb Post Likes : 1801 21 150 3 Retweets : 363 21 3
Nb Comments : 823 20 100 4
Tweets act. : 0 100
20 4
Nb Comment Likes : 653 Retweets act. : 0
19 50 6 Tweets press : 0 19 50 5
Likes / Jour : 6.0 Retweets press: 0
18 7 18 6
Posts / Jour : 1.7 Tweets / j : 21.0
Post Likes / Jour : 34.0 17 8 Retweets / j : 6.5 17 7
Comments / Jour : 15.5 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 12.3 16 9
Retweets act. / j : 0.0
15 9
15 10 Tweets press / j : 0.0
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

10. KPIs buffalo Grill
Posts Likes 1 000 Retweets
400 Page Likes Tweets
900
350
800
300 700
250 600
500
200
400
150
300
100
200
50 100
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 956 23 0 1 0
23 1
Nb Posts : 101 22 80 2 Tweets : 1500 22 2
250
Nb Post Likes : 703 21 3 Retweets : 725 21 3
60 200
Nb Comments : 597 Tweets act. : 0
20 5 20 150 4
Nb Comment Likes : 548
40 Retweets act. : 0
100
19 20 7
Tweets press : 3 19 5
50
Likes / Jour : 20.3 Retweets press: 0
18 6
Posts / Jour : 2.1 18 8 Tweets / j : 26.8
Post Likes / Jour : 15.0 Retweets / j : 12.9 17 7
Comments / Jour : 12.7 17 9
Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 11.7 16 10 Retweets act. / j : 0.0
15 9
15 11 Tweets press / j : 0.1
14 10
14 13 12 Retweets press / j : 0.0 13 12 11