Baromètre Neoap Social Media Analyzer Hotellerie/Restauration entre la semaine 6 et la semaine 13 2013.

1. [ Dernier rafraichissement le 03 Apr 2013 09:02 ]
[ Dernière semaine complète : 20135213 ]
Social Media Analyzer
By Neoap
Rapport du 20130204 au 20130331
Plus d'informations :
contact@neoap.fr
36 34226 518092 19956
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
McDonald
KFC McDonald 21.5% 17.0% 35.2% 4.2%
KFC 20.1% 15.6% 28.1% 10.9%
Quick
Quick 9.8% 6.9% 15.3% 4.1%
Burger King
Burger King 8.2% 6.8% 3.6% 13.3%
StarBucks StarBucks 7.9% 7.2% 7.5% 14.0%
Sofitel Sofitel 5.9% 10.4% 1.2% 2.4%
Subway Subway 4.2% 3.2% 6.4% 3.6%
Hard Rock Cafe Hard Rock Cafe 3.6% 3.3% 0.4% 11.6%
Pizza Hut Pizza Hut 3.4% 1.0% 2.4% 9.3%
Flunch Flunch 2.1% 0.7% 3.4% 1.1%
Ibis Ibis 1.6% 5.0% 1.2% 1.3%
El Rancho 1.6% 0.5% 0.2% 5.9%
El Rancho
La Brioche Dorée 1.5% 3.2% 0.3% 0.3%
La Brioche Dorée
Le Paradis du Fruit 1.3% 1.2% 1.3% 1.0%
Le Paradis du Fruit Novotel 1.3% 1.3% 0.4% 3.3%
Others La Mie Caline 1.1% 1.9% 0.7% 0.8%
0% 5% 10% 15% 20% 25% Hippopotamus 1.0% 1.6% 0.6% 1.9%
120% Others
McDonald
KFC
100% Quick
StarBucks
31% 31% 25% 25%
33% 34% Burger King
36% 37%
80% Sofitel
Subway
22% Hard Rock Cafe
21% 27%
60% 19% 27% La Taverne de Mait...
19% 23% 22%
22%
40% 18% 19% 18%
17% 16% 20%
19%
8%
10% 9% 12% 13%
11% 9% 8%
20% 10%
9% 7% 10%
8% 12%
8% 9%
0%
06
07
08
09
10
11
12
13
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
StarBucks 17.4% Posts comments
Hard Rock Cafe 12.2% 1 529 100 10
StarBucks 285 0 0
Ibis 9.1%
Hard Rock Cafe 181 19 0
Pizza Hut 4.8%
Ibis 145 2 2
La Mie Caline 4.6%
Pizza Hut 76 0 2
KFC 4.6% La Brioche Dorée 72 1 0
La Brioche Dorée 4.5% Quick 66 0 0
Sofitel 4.1% Sofitel 65 0 3
Quick 4.0% KFC 63 9 3
McDonald 3.9% Flunch 52 1 0
Flunch 3.2% Subway 48 3 0
Subway 3.1% McDonald 46 18 0
Relais Et Chateaux 2.7% Relais Et Chateaux 44 0 0
2.7% Hippopotamus 44 0 0
Hippopotamus
Formule 1 39 0 0
Formule 1 2.4%
Leon de Bruxelles 37 0 0
0% 5% 10% 15% 20% Courtepaille 30 0 0
250 McDonald
Quick
KFC
Subway
200
Pizza Hut
Hippopotamus
buffalo Grill
150
Courtepaille
Flunch
Leon de Bruxelles
100 Le Paradis du Fruit
Flam's
El Rancho
50 Cafeteria Casino
Hard Rock Cafe
La Criée
0 La Taverne de Maitre Kanter
Campanile
06
07
08
09
10
11
12
13
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs McDonald
(K) (K)
18 Posts Likes Retweets
16
Page Likes Tweets
16
14
14
12
12
10
10
8
8
6
6
4 4
2 2
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 43899 23 0 1 0
23 1
Nb Posts : 497 22 2 Tweets : 69446 22 2
Retweets : 27524 6000
Nb Post Likes : 35539 21 100 3 21 3
Nb Comments : 0 Tweets act. : 5 4000
20 4
Nb Comment Likes : 0 20 50 6 Retweets act. : 18
Tweets press : 25 19 2000 5
Likes / Jour : 783.9 19 8 Retweets press: 0
18 6
Posts / Jour : 8.9 Tweets / j : 1240.1
18 9
Post Likes / Jour : 634.6 Retweets / j : 491.5 17 7
Comments / Jour : 0.0 17 10 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 Retweets act. / j : 0.3
16 11 15 9
Tweets press / j : 0.4
15 12 14 10
14 13 Retweets press / j : 0.0 13 12 11

5. KPIs Quick
(K) (K)
6 Posts Likes Retweets
Page Likes 8 Tweets
5 7
6
4
5
3 4
3
2
2
1
1
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 18844 23 0 1 0
23 1
Nb Posts : 195 22 40 2 Tweets : 37757 22 5000 2
Nb Post Likes : 8532 Retweets : 9703 21 4000 3
21 30 4
Nb Comments : 0 Tweets act. : 4 3000
20 4
Nb Comment Likes : 0 20
20
8 Retweets act. : 0 2000
10 Tweets press : 52 19
1000
5
Likes / Jour : 369.5 19 9 Retweets press: 0
18 6
Posts / Jour : 3.8 Tweets / j : 674.2
Post Likes / Jour : 167.3 18 10 Retweets / j : 173.3 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 17 11
Retweets act. / j : 0.0
15 9
16 12 Tweets press / j : 0.9
14 10
15 14 13 Retweets press / j : 0.0 13 12 11

6. KPIs KFC
(K) (K)
Posts Likes Retweets
14 Page Likes Tweets
14
12
12
10 10
8 8
6 6
4 4
2 2
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 39095 23 0 1 0
23 1
Nb Posts : 404
22 2 Tweets : 62407 22 6000 2
21 60 3 Retweets : 23902
Nb Post Likes : 31123 21 3
Nb Comments : 0 20 40 4 Tweets act. : 7 4000
20 4
Nb Comment Likes : 0 Retweets act. : 9
19 20 5 Tweets press : 31 19 2000 5
Likes / Jour : 710.8 18 6 Retweets press: 1
18 6
Posts / Jour : 7.3 Tweets / j : 1114.4
Post Likes / Jour : 565.9 17 7
Retweets / j : 426.8 17 7
Comments / Jour : 0.0 16 8 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 Retweets act. / j : 0.2
15 9 15 9
14 10 Tweets press / j : 0.6
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

7. KPIs Subway
1 800 Posts Likes Retweets
Page Likes Tweets
1 600 3 000
1 400
2 500
1 200
1 000 2 000
800
1 500
600
400 1 000
200
500
0
0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3830 23 0 1 0
23 1
Nb Posts : 164
22 2 Tweets : 13464 22 2
40
Nb Post Likes : 1527 21 3 Retweets : 5174 21 1500 3
Nb Comments : 0 20
30
4
Tweets act. : 7
20 1000 4
Nb Comment Likes : 0
20 Retweets act. : 3
19 10 6 Tweets press : 57 19 500 5
Likes / Jour : 91.2 Retweets press: 11
18 7 18 6
Posts / Jour : 3.9 Tweets / j : 240.4
Post Likes / Jour : 36.4 17 8 Retweets / j : 92.4 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 16 9
Retweets act. / j : 0.1
15 9
15 10 Tweets press / j : 1.0
14 11 14 10
13 12 Retweets press / j : 0.2 13 12 11

8. KPIs Pizza Hut
600 Posts Likes 1 600 Retweets
Page Likes Tweets
1 400
500
1 200
400
1 000
300 800
600
200
400
100
200
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 435 2 0
23 9 23 1
Nb Posts : 76 50 Tweets : 6244 22 1000 2
Nb Post Likes : 1117 22 40 10
Retweets : 1426 21 800 3
Nb Comments : 0 30 Tweets act. : 0 600
20 4
Nb Comment Likes : 0 20 Retweets act. : 0 400
21
10
11 Tweets press : 7 19
200
5
Likes / Jour : 11.2 Retweets press: 0
18 6
Posts / Jour : 1.9 Tweets / j : 111.5
19 12
Post Likes / Jour : 28.6 Retweets / j : 25.5 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 18 14 Retweets act. / j : 0.0
15 9
Tweets press / j : 0.1
17 15 14 10
16 Retweets press / j : 0.0 13 12 11

9. KPIs Hippopotamus
450 Posts Likes Retweets
Page Likes Tweets
400 300
350
250
300
200
250
200 150
150
100
100
50
50
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 346 23 1 2 0
23 1
Nb Posts : 91 22 30 3 Tweets : 1226 22 2
Nb Post Likes : 1490 Retweets : 493 21 150 3
Nb Comments : 0
21 20 6 Tweets act. : 0
20 100 4
Nb Comment Likes : 0 Retweets act. : 0
20 10 8 Tweets press : 1 19 50 5
Likes / Jour : 7.4 Retweets press: 0
19 10 18 6
Posts / Jour : 1.9 Tweets / j : 21.9
Post Likes / Jour : 31.7 Retweets / j : 8.8 17 7
18 11
Comments / Jour : 0.0 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 17 12 Retweets act. / j : 0.0
15 9
Tweets press / j : 0.0
16 13 14 10
15 14 Retweets press / j : 0.0 13 12 11

10. KPIs buffalo Grill
Posts Likes 1 000 Retweets
400
Page Likes Tweets
900
350
800
300
700
250 600
200 500
400
150
300
100
200
50
100
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 1080 23 25 0 1 23 0 1
Nb Posts : 111 22 6 Tweets : 1732 22 300 2
Nb Post Likes : 620
20 Retweets : 875 21 3
21 7
Nb Comments : 0
15 Tweets act. : 0 200
20 4
Nb Comment Likes : 0 20 10 8 Retweets act. : 0
5 Tweets press : 10 19 100 5
Likes / Jour : 27.0 19 9 Retweets press: 0
18 6
Posts / Jour : 2.8 Tweets / j : 30.9
Post Likes / Jour : 15.5 18 10 Retweets / j : 15.6 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 17 11
Retweets act. / j : 0.0
15 9
16 12 Tweets press / j : 0.2
14 10
15 14 13 Retweets press / j : 0.0 13 12 11

11. KPIs Courtepaille
Posts Likes 140 Retweets
Page Likes Tweets
350
120
300
100
250
80
200
60
150
40
100
50 20
0 0
Semaine Semaine
06
07
08
09
10
11
12
13
06
07
08
09
10
11
12
13
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 401 9 0
25 23 1
Nb Posts : 30 21 11 Tweets : 556 22 2
20 Retweets : 136 80
Nb Post Likes : 1510 21 3
Nb Comments : 0
15 Tweets act. : 0 60
20 10 13 Retweets act. : 0 20 5
Nb Comment Likes : 0 40
5 Tweets press : 5 19 20 6
Likes / Jour : 18.2 Retweets press: 0
Posts / Jour : 1.4 19 14 Tweets / j : 9.9 18 7
Post Likes / Jour : 68.6 Retweets / j : 2.4 17 8
Comments / Jour : 0.0 Tweets act. / j : 0.0
Comment Likes / Jour : 0.0 18 15 Retweets act. / j : 0.0 16 9
Tweets press / j : 0.1 15 10
17 16 Retweets press / j : 0.0 14
13 12
11