Baromètre Neoap Social Media ANalyzer des Opticiens entre la semaine 7 et la semaine 14 2013

1. [ Dernier rafraichissement le 09 Apr 2013 09:02 ]
[ Dernière semaine complète : 20135214 ]
Social Media Analyzer
By Neoap
Rapport du 20130211 au 20130407
Plus d'informations :
contact@neoap.fr
14 22290 21005 2852
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Alain Afflelou
Alain Afflelou 21.2% 11.3% 38.7% 8.2%
Krys
Krys 20.5% 19.7% 21.1% 18.5%
Atol Atol 15.3% 10.3% 23.2% 8.0%
GrandOptical GrandOptical 9.7% 21.7% 1.3% 11.4%
Optic 2000 9.4% 9.3% 11.6% 9.5%
Optic 2000
Optical Center 6.9% 14.7% 1.7% 4.0%
Optical Center Optical Discount 5.4% 5.1% 0.0% 12.6%
Optical Discount Generale d'Optique 4.6% 1.1% 2.0% 10.9%
Lissac 3.7% 3.9% 1.0% 9.2%
Generale d'Optique
Visual 1.8% 1.1% 0.0% 5.7%
Lissac Lynx Optic 0.9% 1.1% 0.2% 2.6%
Visual Les Opticiens Mutu… 0.3% 3.4% 0.1% 0.9%
Opticiens Conseils 0.3% 1.1% 0.1% 0.7%
Lynx Optic
Mutoptic 0.0% 1.1% 0.0% 0.0%
Les Opticiens Mutua
Opticiens Conseils
0% 5% 10% 15% 20% 25%
120%
Others
Alain Afflelou
Krys
100% Atol
14% 15% 13% 14% 10% 11%
23% 16% Optic 2000
11% GrandOptical
80% 17% 10% 10% 17% Optical Center
12% 24% 35% Optical Discount
16% 16%
20% Lissac
60% 18%
31%
30% 19% 20%
23%
21% 18%
40% 28%
8% 16%
12% 10% 16%
10% 14%
20% 8% 23% 13% 14% 8%
8% 21%
7% 16%
8%
9% 14% 9% 11%
0%
07
08
09
10
11
12
13
14
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
21.3% Posts comments
Optic 2000
397 213 15
Krys 19.0% Optic 2000 88 44 1
Krys 78 41 0
GrandOptical 14.9% Lissac 56 2 1
12.0% GrandOptical 44 49 0
Alain Afflelou
Alain Afflelou 43 31 1
Lissac 9.4% Atol 33 13 5
Optical Center 29 29 0
Optical Center 9.3% Optical Discount 23 4 0
Atol 8.2% Lynx Optic 3 0 0
Generale d'Optique 0 0 7
Optical Discount 4.3%
Generale d'Optique 1.1%
Lynx Optic 0.5%
0% 5% 10% 15% 20% 25%
GrandOptical
Generale d'Optique
25 Optical Center
Alain Afflelou
Krys
20 Optic 2000
Lissac
Lynx Optic
15 Atol
Optical Discount
10
5
0
07
08
09
10
11
12
13
14
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs GrandOptical
Posts Likes Retweets
1 200 Page Likes Tweets
45
40
1 000
35
800 30
25
600
20
400 15
10
200
5
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 4513 23 0 1 0
Nb Posts : 65 21 4 Tweets : 85 23
15
7
150 Retweets : 36 22 8
Nb Post Likes : 463 20 5
Nb Comments : 562 100 Tweets act. : 0 10
21 9
Nb Comment Likes : 40 19 7 Retweets act. : 0
50 Tweets press : 1 5
20 10
Likes / Jour : 96.0 18 8 Retweets press: 0
Posts / Jour : 1.4 Tweets / j : 2.1 19 11
Post Likes / Jour : 9.9 17 9 Retweets / j : 0.9
Comments / Jour : 12.0 Tweets act. / j : 0.0 12
18
Comment Likes / Jour : 0.9 16 10
Retweets act. / j : 0.0
15 11 Tweets press / j : 0.0 17 13
14 13 12 Retweets press / j : 0.0 16
15
14

5. KPIs Generale d'Optique
Semaine
Retweets
80 Tweets
70
60
50
40
No data to display
30
20
10
0
Semaine
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 23 0 1
Nb Posts : 0 Tweets : 140 22 20 2
Nb Post Likes : 0 Retweets : 56
21 15 3
Nb Comments : 0 Tweets act. : 0
Nb Comment Likes : 0 Retweets act. : 0 20 10 5
Tweets press : 0 5
Retweets press: 0 19 7
Likes / Jour : No data to display
Posts / Jour : Tweets / j : 3.0 18 8
Post Likes / Jour : Retweets / j : 1.2
Comments / Jour : Tweets act. / j : 0.0 17 9
Comment Likes / Jour : Retweets act. / j : 0.0 16 10
Tweets press / j : 0.0 15 11
Retweets press / j : 0.0 14 13 12

6. KPIs Les Opticiens Mutualistes
Semaine
3,5 Retweets
Tweets
3,0
2,5
2,0
No data to display
1,5
1,0
0,5
0,0
Semaine
07
10
12
13
14
W
W
W
W
W
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 5
Nb Posts : 0 Tweets : 6
Nb Post Likes : 0 Retweets : 2 4
Nb Comments : 0 Tweets act. : 0 3
Nb Comment Likes : 0 Retweets act. : 0 2
15 9
Tweets press : 0 1
Likes / Jour : No data to display Retweets press: 0
Posts / Jour : Tweets / j : 1.0
Post Likes / Jour : Retweets / j : 0.3
Comments / Jour : Tweets act. / j : 0.0
Comment Likes / Jour : Retweets act. / j : 0.0
Tweets press / j : 0.0 12 11
Retweets press / j : 0.0

7. KPIs Optical Center
Posts Likes Retweets
4 500 Page Likes 40 Tweets
4 000 35
3 500
30
3 000
25
2 500
2 000 20
1 500
15
1 000
10
500
0 5
-500 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 4065 23 1 5 0
23 1
Nb Posts : 43 22 60 6 Tweets : 135 22 20 2
Nb Post Likes : 406 Retweets : 23 21 15 3
Nb Comments : 194
21 40 7 Tweets act. : 2
20 4
Nb Comment Likes : 12 Retweets act. : 6 10
19 20 8 Tweets press : 7 19 5
5
Likes / Jour : 156.3 Retweets press: 0
18 9 18 6
Posts / Jour : 1.7 Tweets / j : 2.8
Post Likes / Jour : 15.6 Retweets / j : 0.5 17 7
17 10
Comments / Jour : 7.5 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.5 16 11 Retweets act. / j : 0.1
15 9
Tweets press / j : 0.1
15 12 14 10
14 13 Retweets press / j : 0.0 13 12 11

8. KPIs Alain Afflelou
Posts Likes Retweets
200 Page Likes Tweets
2 000
150
100
1 500
50
0
-50 1 000
-100
-150 500
-200
-250 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : -999 23 0 1 0
23 1
Nb Posts : 25 22 60 2 Tweets : 1935 22 2
500
Nb Post Likes : 627 21 6
Retweets : 1907 21 3
400
Nb Comments : 311
40 Tweets act. : 18
20 300 4
Nb Comment Likes : 34 20 7 Retweets act. : 4
20 200
Tweets press : 6 19 5
100
Likes / Jour : -28.5 19 8 Retweets press: 0
18 6
Posts / Jour : 0.7 Tweets / j : 34.6
18 9
Post Likes / Jour : 17.9 Retweets / j : 34.1 17 7
Comments / Jour : 8.9 17 10 Tweets act. / j : 0.3 8
16
Comment Likes / Jour : 1.0 Retweets act. / j : 0.1
16 11 15 9
Tweets press / j : 0.1
15 12 14 10
14 13 Retweets press / j : 0.0 13 12 11

9. KPIs Krys
(K)
Retweets
Posts Likes
500 Tweets
Page Likes
5 450
400
4
350
300
3
250
200
2
150
1 100
50
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 7726 23 0 6 0
23 1
Nb Posts : 71 22 50 7 Tweets : 1203 22 300 2
Nb Post Likes : 800 40 Retweets : 879 21 3
Nb Comments : 265
21 30 8 Tweets act. : 26 200
20 4
Nb Comment Likes : 40 20 Retweets act. : 3
20
10
9 Tweets press : 1 19 100 5
Likes / Jour : 171.7 Retweets press: 0
19 10 18 6
Posts / Jour : 1.6 Tweets / j : 21.5
Post Likes / Jour : 17.8 Retweets / j : 15.7 17 7
18 11
Comments / Jour : 5.9 Tweets act. / j : 0.5 8
16
Comment Likes / Jour : 0.9 17 12 Retweets act. / j : 0.1
15 9
Tweets press / j : 0.0
16 13 14 10
15 14 Retweets press / j : 0.0 13 12 11

10. KPIs Optic 2000
180
Posts Likes Retweets
Page Likes Tweets
160 200
140
120 150
100
80 100
60
40 50
20
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 162 0 0
22 8 23 1
Nb Posts : 72
80 Tweets : 726 22 2
Nb Post Likes : 342
21 60 9 Retweets : 414 21 3
100
Nb Comments : 199 Tweets act. : 19
40 20 4
Nb Comment Likes : 69
20 10 Retweets act. : 0
50
20 Tweets press : 19 19 5
Likes / Jour : 3.6 19 11 Retweets press: 0
18 6
Posts / Jour : 1.6 Tweets / j : 13.0
Post Likes / Jour : 7.6 Retweets / j : 7.4 17 7
18 12
Comments / Jour : 4.4 Tweets act. / j : 0.3 8
16
Comment Likes / Jour : 1.5 Retweets act. / j : 0.0
17 13 15 9
Tweets press / j : 0.3
14 10
16
15
14 Retweets press / j : 0.0 13 12 11

11. KPIs Lissac
Posts Likes Retweets
Page Likes 50 Tweets
50
45
40 40
35
30
30
25
20
20
10 15
10
0 5
0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 65 5 0
Nb Posts : 56 18 6 Tweets : 94 23
20
3
22 6
Nb Post Likes : 95
30 Retweets : 74
Tweets act. : 0 21 15 7
Nb Comments : 12 17
20
8
Nb Comment Likes : 4 Retweets act. : 0 10
20 8
10 Tweets press : 1 5
Likes / Jour : 1.7 Retweets press: 0
19 9
Posts / Jour : 1.4 16 9 Tweets / j : 2.1
Post Likes / Jour : 2.4 Retweets / j : 1.7 18 10
Comments / Jour : 0.3 Tweets act. / j : 0.0
Comment Likes / Jour : 0.1 15 11 Retweets act. / j : 0.0 17 11
Tweets press / j : 0.0 16 12
14 12 Retweets press / j : 0.0 15 14 13

12. KPIs Lynx Optic
Semaine 6
Retweets
Tweets
5
4
3
No data to display
2
1
0
Semaine
07
08
09
10
11
13
14
W
W
W
W
W
W
W
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 1
Nb Posts : 0 Tweets : 18 23 3
Nb Post Likes : 0 Retweets : 5 4
Nb Comments : 0 Tweets act. : 3 21 3 8
Nb Comment Likes : 0 Retweets act. : 0 2
Tweets press : 0 20 1 10
Likes / Jour : No data to display Retweets press: 0
Posts / Jour : Tweets / j : 1.2
Post Likes / Jour : Retweets / j : 0.3 18 11
Comments / Jour : Tweets act. / j : 0.2
Comment Likes / Jour : Retweets act. / j : 0.0 17 12
Tweets press / j : 0.0
Retweets press / j : 0.0 16
15
13

13. KPIs Mutoptic
Semaine Semaine
No data to display No data to display
Facebook Twitter
Nb Likes : 0
Nb Posts : 0 Tweets : 0
Nb Post Likes : 0 Retweets : 0
Nb Comments : 0 Tweets act. : 0
Nb Comment Likes : 0 Retweets act. : 0
Tweets press : 0
Likes / Jour : No data to display Retweets press: 0
No data to display
Posts / Jour : Tweets / j :
Post Likes / Jour : Retweets / j :
Comments / Jour : Tweets act. / j :
Comment Likes / Jour : Retweets act. / j :
Tweets press / j :
Retweets press / j :

14. KPIs Visual
Semaine 1,2
Retweets
Tweets
1,0
0,8
0,6
No data to display
0,4
0,2
0,0
Semaine
07
14
W
W
13
13
Facebook Twitter
Nb Likes : 0 15
Nb Posts : 0 Tweets : 2
Nb Post Likes : 0 Retweets : 0 1.0
Nb Comments : 0 Tweets act. : 0
Nb Comment Likes : 0 Retweets act. : 0 0.5
Tweets press : 0
Likes / Jour : No data to display Retweets press: 0
Posts / Jour : Tweets / j : 1.0
Post Likes / Jour : Retweets / j : 0.0
Comments / Jour : Tweets act. / j : 0.0
Comment Likes / Jour : Retweets act. / j : 0.0
Tweets press / j : 0.0
Retweets press / j : 0.0 23