Dr. Thomas Sammer, Senior Consultant bei Namics präsentierte am 5. Mai an der IICO2014 «Next Generation Apps».

1. Emerging Technology. Innovation. Durchstarten.
Mobile. Advantage. Know-How. Namics.
Dr. Thomas Sammer.
Senior Consultant.
Berlin, 5. Mai 2014

2. Namics.
Fullservice. Digitalagentur.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Frankfurt
München
St.Gallen
Zürich
454 Mitarbeiter
Hamburg
26 Partner
56m CHF
1995

3. Namics.
Geschäftsfelder.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
CommunicationsContent Management
& Applications
Mobile Business
Solutions
Commerce
Collaboration

4. Apps

5. Apps
NativeApplications
Device API
Native
Application
WebApplications
Mobile
Browser
Web Code
HybridApplications
Device API
Native
Container
Web Code

6. Apps
Oculus Rift
Moto 360
In-Car
Television
...

7. Namics.
Angebot. Innovate. Create. Define. Deploy. A-Z.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Strategie Konzept
Betrieb
&
Analytics
Ideation Implementierung
Testing
Today’s Focus

8. Namics.
T
Create. Interdisciplinary. Success. Together.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
MOBILE
TECHNOLOGY
Native Apps
Hybrid Apps
Web Apps
MOBILE
CONSULTING
Mobile Strategy
Marketing
Project Management
MOBILE
USER EXPERIENCE
Interaction Design
Prototyping
Visual Design
IX
C

9. Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

10. Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

11. Namics.
Fokus
07.05.14 Mobile. Flughafen. Innovation. Web. Native

12. Namics.07.05.14 Mobile. Flughafen. Innovation. Web. Native12

13. Namics.07.05.14 Mobile. Flughafen. Innovation. Web. Native13

14. Namics.
Mobile. Kunden.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

15. Namics.
UBS. Financial Health Check.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

16. Namics.
UBS. Mobile Banking App 3-0.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

17. and
now…

18. Innovation

19. Bildquelle: Namics

20. Innovation

21. Bildquelle: http://estimote.com/

22. Internet
Welcome Desk
M. Maier
History Profile

23. Wer hat iBeacons.
• 20 Mayor League
Baseball Stadien
• Macy‘s
• Apple Stores
Bildquelle: hashslush.com

24. Namics.
Kontext. Push. Action.
à Kontextbezogene Push-Nachricht
§ Nur im Stadion
§ Nur in der Filiale etc.
à Aktion auslösen
§ CRM-Profil öffnen
§ Benachrichtigung auslösen etc.
à Nutzen
§ Richtige Zielgruppe
§ Richtige Zeit
§ Richtiger Ort
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Richtiger Kontext!

25. Innovation

26. Bildquelle: Google

27. Bildquelle: http://www.journaldugeek.com/

28. Bildquelle: www.businessinsider.com

29. Bildquelle: www.lemondeinformatique.fr

30. Bildquelle: www.engadget.com

31. Bildquelle: businessinsider.com

32. Namics.
Inside. Glass. Timeline Card.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

33. Namics.
User Acceptance. Wearable. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: Forrester Research, Inc.

35. Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: developer.google.com

36. Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: developer.google.com

37. Innovation

41. Bildquelle: Oculus Rift

42. Bildquelle: Oculus Rift

43. Bildquelle: Namics

44. Bildquelle: Oculus Rift

45. Bildquelle: Oculus Rift

46. Bildquelle: Oculus Rift

47. Bildquelle: Oculus Rift

48. Bildquelle: Wikimedia

49. Bildquelle: hilbersinc.com

51. Namics.
Summary.

52. DiesesJahrNächstesJahr+3Jahre
Hohe
Business-
Relevanz
Business-
Relevanz
Business-
Relevanz
Beobachten,
Business-
Relevanz für
Spezialfälle

53. Namics.
Danke!

54. Namics.
Kontakt. Mobile. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Dr. Thomas Sammer
Senior Consultant
Mobile Business Solutions
+41 79 946 74 07
thomas.sammer@namics.com
Twitter: @thfs