Comment améliorer la production et l'exposition de vos actifs médias ? Présentation pratique du Semantic DAM de Perfect Memory animé par Perfect Memory : Steny Solitude (CEO), Francois Chiche (COO) Conférence II Big Media Paris 2016 28 nov 2016 @ INA Co-organisé par INA, Perfect Memory, Actuonda http://www.bigmediaconnect.fr/

1. SEMANTIC DIGITAL ASSET MANAGEMENT
We collect, interpret and make the data actionable

2. Perfect Memory Sales Deck
DATA
ARE CHALLENGING CORPORATE MODEL…

3. Perfect Memory Sales Deck
3
+DATA
LACK OF SALES
EFFICIENCY
LACK OF OPERATIONAL
EFFICIENCY
UX QUALITY DECREASING

4. Perfect Memory Sales Deck
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WHY CORPORATE
AREN'T ABLE TO MONETIZE DATA ?

5. Perfect Memory Sales Deck
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ORGANIZATIONAL SILOS
&
NO COMMON REPOSITORY
&
LACK OF DATA UPDATE
11%
of data are cross-BU
22%
of data become obsolete
after 90 days
73%
of data remain unused

6. Perfect Memory Sales Deck
6
Accelerate
products & services
time-to-market
Improve innovation
identification &
referencing
Distribute
to consumer a richer
and more accurate
information
A l l o w A n y D a t a T o B e P r o c e s s e d , R e u s e d , A n d
M o n e t i z e d B y B u s i n e s s

7. Perfect Memory Sales Deck
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Acquire and normalize
content and data from
any origin
Turn content and data
into Semantic Assets
Assets are immediately
consumable through
Semantic Services
ConsumeIngest
Process
How it Works
3 Steps

8. Perfect Memory Sales Deck
Enterprise Semantic DAM
Radio & TV Group
8
• Simplify the Media Production chain
• Shorten Media Production time to delivery
• Value and Monetize every document
OBJECTIVES
CHALLENGES
• Operate digital transformation in 6 months
• Connect every Lines Of Business
• Automate catalog processing (Creation, Indexing, Enrichment)
BUSINESS IMPACT TO CONSUMER
• Recommendation Accuracy improved
• Increase Customer Retention and Intimacy
SI PARTNER

9. Perfect Memory Sales Deck
Semantic DAM Worldwide Marketplace
French TV programs promotion worldwide
9
• Accelerate catalog Monetization
• WW Market Place with content Actionable
OBJECTIVES
CHALLENGES
• Combine and maintain catalog from 180 producers
• Improve richness and depth of index
BUSINESS IMPACT TO CONSUMER
• Develop revenue from same catalog
• Grow Catalog traction
• Increase Customer Retention and Intimacy
SI PARTNER

10. Perfect Memory Sales Deck
Semantic DAM for Digital Signage
Leading chain of perfume and cosmetics stores
10
• Secure and ease purchasing action
• Generate more qualified traffic in the stores
• Enable Instore Digital Marketing
OBJECTIVES
• The content creation, administration and delivery
• 360° publishing (Mobile, Web, Digital Signage)
• Deliver worldwide contextualized content
BUSINESS IMPACT TO CONSUMER
• Improve shopping experience
• Customer intimacy and retention
Data Sources
Vidéo
Product Catalog
C R M / E R P
S o u n d
Text
ODS
Social Média
O p e n Data
Ontology
Call detail records
Process and Enrich Exploit
Semantic Services
Semantic Enrichment
Company, Product, Brand, Store, Web Portal, Places
I M P O R T
C O N T E N T
P R O C E S S I N G E N R I C H M E N T S T O R A G E
M A
M
...
.
. .
.
. .
D a t a b a s e
O ffi c e D o c u m e n t
S e g m e n t a t i o n
R e c o m m e n d a t i o n
E n g i n e
M a g e n t
o
E F
A
A T
G
T r a n s c o d i n
g
C o n t r o l l e d A n n o t a t i o n
C l a s s i fi c a t i o
n
V i d e o
A n a l y s i s
N
a m e d E n t i t y
R e c o g n i t i o n
S p e e c h T o
T e x t
.
. .
D a t a V i s u a l i z a t i o n
S e m a n t i c S e a r c h
E x p o r
t
B u s i n e s s
A p p l i c a t i o n s
W e b
p o r t a i l
A c q u i a / D r u p a
l
S i g n a g e
(
S
c
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a
,
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p
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,
P l a y n e t w o r k , J C D E C A U X )
M a r k e t p l a c e
H a d o o
p
N o S Q
L
G r a p
h
I
n
S
t
o
r
e
A
p
p
s
W
e
b
M
o
b
i
l
e
C o m m u n i c a t i o n
t o o l s C u s t o m e r
A p p s
S Q
L
InteroperabilityWindows-Ingest&Normalize
InteroperabilityWindows-Export&Monetize
SI PARTNER

11. Perfect Memory Sales Deck
Semantic DAM & Middleware
French Intelligence Services
11
• Reconcile every sources of info
• Structure and process the data
• Connect any modules dedicated to the content analysis
OBJECTIVES
CHALLENGES
• Cross-data model for the DRM Offices
• One access point to navigate and search info
• Combine know-how
• Connect the documents
BUSINESS IMPACT TO CONSUMER
• Speed up analysis
• Improve the intelligence graph
Data Sources
Vidéo
Product Catalog
C R M / E R P
S o u n d
Text
ODS
Social Média
O p e n Data
Ontology
Call detail records
Process and Enrich Exploit
Semantic Services
Semantic Enrichment
Company, Product, Brand, Store, Web Portal, Places
I M P O R T
C O N T E N T
P R O C E S S I N G E N R I C H M E N T S T O R A G E
M A
M
...
.
. .
.
. .
D a t a b a s e
O ffi c e D o c u m e n t
S e g m e n t a t i o n
R e c o m m e n d a t i o n
E n g i n e
M a g e n t
o
E F
A
A T
G
T r a n s c o d i n
g
C o n t r o l l e d A n n o t a t i o n
C l a s s i fi c a t i o
n
V i d e o
A n a l y s i s
N
a m e d E n t i t y
R e c o g n i t i o n
S p e e c h T o
T e x t
.
. .
D a t a V i s u a l i z a t i o n
S e m a n t i c S e a r c h
E x p o r
t
B u s i n e s s
A p p l i c a t i o n s
W e b
p o r t a i l
A c q u i a / D r u p a
l
S i g n a g e
(
S
c
a
l
a
,
A
p
p
S
p
a
c
e
,
T
e
c
n
o
v
i
s
i
o
n
,
P l a y n e t w o r k , J C D E C A U X )
M a r k e t p l a c e
H a d o o
p
N o S Q
L
G r a p
h
I
n
S
t
o
r
e
A
p
p
s
W
e
b
M
o
b
i
l
e
C o m m u n i c a t i o n
t o o l s C u s t o m e r
A p p s
S Q
L
InteroperabilityWindows-Ingest&Normalize
InteroperabilityWindows-Export&Monetize
SI PARTNER

12. Perfect Memory Sales Deck
Main Benefits
 SPEED UP ACCESS TO THE CONTENT YOU MANAGED & EXPLOIT
 DEDICATED LOB TOOLS TO SIMPLY EXPLOIT CONTENT
 STRENGTHEN AND DEEPEN REFERENCE LISTINGS
 IMPROVED FRONT-END CAPABILITIES & PERFORMANCES
(RECOMMENDATION ENGINE, PORTAL, …)
12

13. Perfect Memory Sales Deck
Demonstration

14. Perfect Memory Sales Deck
What Makes us Unique
14
14
FACTUAL
KNOWLEDGE
SEMANTIC
Semantic processing of the data
[Grammar, Structuring, Reasoning]
PERFECT MEMORY SEMANTIC DAM
HEURISTIC
KNOWLEDGE
STATISTIC
Statistic processing of the data
[Data mining, Machine Learning, Deep Learning]
FACT RULE DISCOVER HYPOTHESIS OBSERVATION
Semantic is used as statistic categories
Statistics are structured into new knowledge
W e c o n n e c t A.I. b r a n c h e s
A c c u r a t e M e a n i n g f u l & A c t i o n a b l e D a t a

15. Perfect Memory Sales Deck
Raffiné: The Perfect Memory Platform
15
Data Sources
Vidéo
Product Catalog
CRM / ERP
Sound
Text
Sensor Data
PMSemanticConnectors-Ingest&Normalize
PMSemanticConnectors--Export&Monetize
Process and Enrich Exploit
Semantic Services
IMPORT CONTENT
PROCESSING
ENRICHMENT STORAGE
MAM
. . . . . .
. . .
. . .
Database
Office Document
Segmentation
Transcoding
Controlled
Annotation
Classification
Video Analysis
Named
Entity Recognition
Speech To Text
.. .
Data Visualization
Semantic Search
Export
Business Applications
Marketplace
Hadoop
NoSQL
Graph
SQL
Recommendation
Engine
Social Média
Server Logs
Call detail records
Semantic Enrichment
Ontology
Perfect Memory
Optional Module

16. Perfect Memory Sales Deck
Perfect Memory Architecture
An Information Oriented Architecture
• We do Reconcile data sources in order to capitalize on Information independently from where they are and
description.
16
Spaghetti Infrastructure
Treatment Modules
(>50)
1 Single Access Point for Users
1 Data Model

17. Perfect Memory Sales Deck
Iterative 3 Steps Implementation process
17
Perfect Core
Ontology &
Knowledge Base
Personalization
Data Model
Module Activation &
PMSC personalization
(Connector)
Integration of Sources
Delivery channels
Platform
Semantic Middleware
Deployment
Training & Run
Delivery
*Chief Data Officer
CDO*
Or Perfect Memory
CTO
Or Perfect Memory
Perfect Memory

18. Perfect Memory Sales Deck
Step 1 Ontology
• Reconciling data sources is a key and 1st of content personalization. It allows to consolidate assets
– It consists in :
• Project Data in an Evolving & Interoperable Data Structure (understandable by all),
• Single access point for exploitation of the Semantic DataLake.
• Set Company Business Rules
18
CommonKnowledge(LinkedOpenData)
PublicCommunity
CustomerAdpated Metamodel
Group
CustomerModel
Unit

19. Perfect Memory Sales Deck
Step 2 Perfect Memory Semantic Connector (PMSC)
Collect & integration of Data Flows
– PMSC 2 Main Roles :
• Connector : connect application to Middleware to allow exchanges
• Translator : Interoperable exchanges between PM Platform Semantic Language and application
Language
19
Interoperable Window
5 layers of an PMSC :

20. Perfect Memory Sales Deck
Workflow Management
• Workflow configuration to better manage indexation of
Data pour to improve quality and quantity of usable
information.
• Perfect Memory micro-services platform are driven by a
workflow engine that secure Flexibility and Scalability in
what treatment to apply to content
• Platform comes with a set of pre-configured Workflows
20
Exchange Manager Interface

21. Perfect Memory Sales Deck
PM Administration & Monitoring
21
Plateform Monitoring Infrastructure Monitoring
Messaging Management :
•Elasticsearch / Kibana
•Fluentd
Serveurs, Databases and Applications :
•Sensu
•Newrelic

22. Perfect Memory Sales Deck
Q & A

23. Perfect Memory Sales Deck
Openness
Remain adventurous and open minded
Respect
Recognize the value of our customers, partners,
and team members
Excellence
Continually improve our
standards and processes
Transcendence
Pushing personal limits
Ambition
Be hungry, look forward, as individuals and as a Company
Commitment
Accountable to each other
Customers, Partners, Team,
Stakeholders and Oneself
Responsibility
Every action is impactful on our
Customers, our Fellows, on the
World
Perfect Memory Core Values