Fashion started when humans began wearing clothes. Clothing established social status and individuality. These clothes were typically made from plants, animal skins and bone. Before the mid-19th century the division between haute couture and ready-to-wear did not really exist. All but the most basic pieces of female clothing were made-to-measure by dressmakers and seamstresses dealing directly with the client. Most often, clothing was patterned, sewn and tailored in the household. When storefronts appeared selling ready-to-wear clothing, this need was removed from the domestic workload.

1. Evolution of Western
Fashion Designers In
FASHION
INDUSTRY

2. FASHION EVOLVED
Fashion started when humans began wearing clothes. Clothing established
social status and individuality. These clothes were typically made from plants,
animal skins and bone. Before the mid-19th century the division between haute
couture and ready-to-wear did not really exist. All but the most basic pieces of
female clothing were made-to-measure by dressmakers and seamstresses
dealing directly with the client. Most often, clothing was patterned, sewn and
tailored in the household. When storefronts appeared selling ready-to-wear
clothing, this need was removed from the domestic workload.

3. ELSA
SC H IA PA R ELLI
C H R ISTIA N
DIOR
C OC O
C H A N EL
JA MES
MA IN B OC H ER
WESTERN FASHION DESIGNERS

5. ELSA SCHIAPARELLI (SKA-PA-RELL-EE) was the trendsetter of
European fashion in the 1930s . Schiaparelli moved the centre of
interest to the shoulders. Which she began to widen, accentuating
them by ,pleats, padding or braid. A silhouette that remained popular
through world war II.
ELSA SCHIAPARELLI

6. (CHRIS-TEE-AHN DEC-OR) showed his first collection in 1947 and
was an instant success. In a reaction against the wartime
silhouette, women adopted this new look with longer, flare skirts,
smooth, rounded, sloping shoulders, and tiny fitted waists. Within
a few seasons, dior’s name became a household word, and he was
doing as much business as the rest of the couture combined.
CHRISTIAN DIOR

7. In 1925, Chanel introduced the now legendary Chanel suit with collarless
jacket and well-fitted skirt. Her designs were revolutionary for the time—
borrowing elements of men's wear and emphasizing comfort over the
constraints of then-popular fashions. She has been one of the most
important fashion designer of all history .She has a modernist philosophy
based on the simplicity and comfort of the clothes. Her pioneer style made
her one of the most important figures in 20th century fashion.
COCO CHANEL

8. (MAIN-BOW-SHAY )was the first AMERICAN DESIGNER to be
successful in Europe. In the course of his 41-year career in design, Main
bocher would be credited with inventing or popularizing the short evening
dress the strapless dress in 1934, a cinched-waist silhouette that
predated the New Look the evening cardigan and the sheath.
JAMES MAINBOCHER

9. Taking its cue from the dancing dress, this dress was an obvious choice for
cocktails, with its light-hearted feather skirt and simple, pared-down
construction. By the late 1950s, the etiquette barring bare arms before eight
o'clock in the evening was no longer adhered to, allowing a variety of
sleeveless and even slightly décolleté pieces to infiltrate the cocktail venue.
Undoubtedly worn with a pair of elbow-length gloves and a cocktail hat, this
dress falls to the appropriate just-below-the-knee length in front, but has a
more formal train. Silk gazer, a mat high-twist textile, was a wonderful
execution for the cocktail hour.
PAUL POIRET

10. The updated robes de style dress in 1919, she tapped into a market that
wanted to look and feel pretty. As the Jazz Age dawned, Lanvin resisted the
trend toward boxy silhouettes that camouflaged the female figure and made
clothing that enhanced it. It takes a visionary to follow her own instincts and
have those instincts be correct. In addition to having the signature robes de
style dress design, Lanvin also created a signature colour. Wedding gowns
and metallic embroidered garments. She used silk, metallic thread, glass ,
plastic dress. Lanvin designs had lavish trim, and extraordinary embroidery.
JEANNE LANVIN

11. First famous couture designer evening wear with lavish fur. Monkey fur
became fashionable during the mid- to late-1930s, although it tended to be
the reserve of the more adventurous. At a Paris theatre, the Honourable Mrs.
Reginald Fellowes appeared wearing a black monkey-fur cape by Paquin. As
Janet Flanner commented, "Few of the audience in the first rows looked at
the stage during the first act: the star of the evening for
Although the fabric and silhouette recalls the innocence and sweetness of a
jeanne file dress, the use of monkey fur, strategically placed, introduces a
surrealistic 'coming of age' feel. their eyes was Mrs. Fellowes' cape."
MME PAQUIN

12. A huge fur collar on a dark red tailored suit
crosses a busy street. Jeaux Dangereux – A
dress given this name (Dangerous Games)
featured a rather daring décolleté’ with a halter
neck open between the breasts to the waist! Day
and evening gowns alike drew attention to the
figure by being fitted below the waist they
featured as lot of shirring and drapery.
DESIGN: Nina Ricci was skilled at making the
most of a fabric print design, cutting a plaid
pattern for an evening gown on the bias –
emphasizing the X-Cross in the skirt and the
bodice. When she was confronted with a black
silk material printed with a floral border, she cut
one dress so that the flowers marched across the
bust, the rest of the dress was a long black
column.
NINA RICCI

13. P r e s e n t e d b y
N I K I T A S H A R M A
Thank
You!