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The Intersection of Business, Disabilities & Communication

This deck provides an overview of a model for engaging with people with disabilities for business, management and leadership success. This is achieved through marketing communications, writing & content development, public relations and media relations, crisis & issues management, and strategic planning.

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The Intersection of Business, Disabilities & Communication

  1. 1. The Intersection of Business, Disability & Communication Leadership | Strategy |Execution
  2. 2. Where We Are • 57 million people in the U.S. have a disability* • 17.5% of people with a disability are working/employed** • 15% of those who are working are self- employed* • Workers with a disability are more likely to be self-employed than those with no disability.** *U.S. Census **U.S. Bureau of Labor Statistics
  3. 3. Where We Are • Workforce Communication – Improve communication to employees with disabilities – Educate managers & employees without disabilities – Reduce exposure to litigation & claims
  4. 4. Where We Are • Crisis & Issues Management – Identify issues & vulnerabilities in advance – Prepare and respond with credibility – Prevent & minimized reputational damage
  5. 5. Where We Are • Marketing Communications – Market to people with disabilities – Partner and align with causes serving people with disabilities – Create Halo effect
  6. 6. Where We Are • Public & Media Relations – Showcase good citizenship – Incorporate disability stories into your narrative – Enhance reputation on disability & inclusiveness
  7. 7. Where We Are • Writing & Content Development – Understand “People-first Language” – Avoid common pitfalls – Integrate thinking into culture
  8. 8. Where We’re Headed
  9. 9. Where We’re Headed
  10. 10. The Intersection Business Communication Disability Solutions
  11. 11. Solutions Model • Start with “People-first” language in all content, conduct audits, style guides • Inclusive presence visually • Internal awareness • Marketing & social media function awareness • Outreach & partnerships • Issues & crisis planning
  12. 12. About O’Brien Communications • Founded by Tim O’Brien, APR in 2001 • 30-year communications & IR veteran • Corporate Communications focus Clients range from start-ups & nonprofits to Fortune 100 • Certified Disability-owned Business* • Certified Small Diverse Business Enterprise** *USBLN **Pennsylvania Department of General Services
  13. 13. Contact Tim O’Brien, APR 412.854.8845 OBrienCommunications.com timobrien@timobrienpr.com

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