Do we need to stress again that people aged 55+ are growing in number and are living longer? The arrival of Baby Boomers in the "Papy-Boomers" category (babies from the Baby-boom generation who have grown old) has induced deep demographic, economic and social changes. Once retired, seniors stay healthy for about twenty years with comfortable income to enjoy their new life. They set themselves free, divorce, travel, take care of grandchildren when they decide. They resort more and more to the shareconomy and their demand for innovation is high. Thanks to data from the Senior Observatory and to the Seniosphere Conseil / FutureThinking study on innovation, you can discover the presentation Seniors and Innovation, presented on March 9, 2017, in Paris by the Damartex group.

1. 1

2. Damartex’s Senior Observatory
Objective: Publishing relevant information about Seniors in
order to boost the "Silver economy"
Launched in February & the English version in June 2016
To date:
- 74 articles published
- over 1,500 visitors each month
- 820 followers on Twitter
2
observatoire-des-seniors.com
@obs_seniors
seniorobservatory.com
For any information: Agathe Leurent
aleurent@damartex.com
+33 7 61 04 29 76

3. 9 March 2017 Conference
Seniors and Innovation

4. 4
There are more and more seniors,
they are healthier,
and live longer.
 They also tend to be more and more independent and free.
 They are more and more connected, it's the end of the
technological barrier.
 They are very interested in innovations and in the shareconomy
(in Europe and even more in the USA)
= a huge, quick-changing, real market for the future

5. Increasing employment rate
5
25%
of women
aged 60-64
were working in
2014
Source: INSEE - Postponing the retirement age and employment rate for seniors - Via seniorobservatory.com
Basic trends
10%
of women
aged 60-64
were working
in 2000

6. Younger seniors are more qualified than
their elders
6
Source: 2014 employment survey - Via seniorobservatory.com
None,
certificate of
primary
education
25%
GCSEs
8%
NVQ, BEP
31%
A levels
and over
36%
50 to 64
None,
certificate
of primary
education
50%
GCSEs
7%
NVQ, BEP
19%
A levels
and over
24%
65+

7. Chosen family time
7
Source: INSEE 2013 - Seniorsphere - Via seniorobservatory.com
In 1981, 37% of children went on holiday with their
grandparents.
In 2011, 19% of children went on holiday with their
holidays with their grandparents.

8. Increased divorce rate for seniors
In France, 5% of people born in 1935 (aged 81 in 2016),
had divorced at age 60.
Today, about 15% of people aged 60 have divorced.
8
Source: Insee RP 2011 - Via seniorobservatory.com

9. 9
Source: Credoc Baromètre du numérique 2016
The end of the technological barrier
Smartphone owners
Global
pop 65%
Global
pop 17%
5%
42%
1%
20%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
60-69 ans
70 ans et +
60-69
70 and more

10. Seniors are increasingly interested in
technology and the Internet.
10
Source: Credoc Baromètre du numérique 2016
Internet access at home
13%
79%
5%
56%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
60-69 ans
70 ans et +
Global
pop 85%
Global
pop 31%

11. And they give social media a try...
11
Source: Credoc Baromètre du numérique 2016
Proportion of people who have used social media (such as Facebook,
MySpace, LinkedIn, etc.) over the past 12 months.
4%
30%
1%
12%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
60-69 ans
70 ans et +
Global
pop 56%
Global
pop 23%

12. …. And manage their admin online
12
Source: Credoc Baromètre du numérique 2016
Proportion of people who have carried out administrative or tax
procedures online over the past 12 months.
8%
55%
2% 2
5 6
27%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
60-69 ans
70 ans et +
Global
pop 62%
Global
pop 22%
60-69
70 and
over

13. They buy more and more online
13
Source: Credoc Baromètre du numérique 2016
Proportion of people who have made online purchases over the past 12
months.
4%
47%
1%
25%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
60-69 ans
70 ans et +
Global
pop 60%
Global
pop 11%

14. The evolutions in Damartex
14
The weight of the Internet in Damart’s turnover has increased by
25% in France and by 35% in England between winter 2014 and
winter 2016.
Simultaneously, the share of people visiting Damart’s websites on
mobile devices has increased
 from 17% to 29% for Damart France
 from 40% to 53% for Damart UK

15. 15
Attraction for innovation
 Online survey among 2,000 people aged 50-70, representing a
cross section of the population in each country
 A sample of 400 Internet users per country, comparable in
France, UK and Germany.
 A survey carried out by Future Thinking for Seniosphere in
2016

16. 16
Source: Innovation Survey - Seniosphere and Future Thinking 2016 N= 400 Internet users aged 50-70 per country.
"scientific findings and their use have improved my everyday life"
25%
43%
21%
56%
46%
63%
Allemagne France UK
Pas du tout d'accord
Plutôt pas d'accord
Moyennement d'accord
Tout à fait d'accord
Young seniors believe in scientific
research...
Germany
Strongly disagree
Disagree
Agree
Fully agree

17. 17
Source: Innovation Survey- Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
"I am willing to pay more for an innovative product."
8% 13% 5%
41%
45%
42%
33%
26%
38%
19% 16% 16%
Allemagne France UK
Pas du tout d'accord
Plutôt pas d'accord
Moyennement d'accord
Tout à fait d'accord
... and are willing to pay more for an
innovative product.
Strongly disagree
Disagree
Agree
Fully agree

18. 18
Source: Innovation Survey- Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
Their expectations are focused on themselves:
Health and well-being
In general what do you except from a new product or a new service?
Which statement is the most relevant to you?
4%
9%
17%
15%
17%
25%
3%
16%
6%
18%
27%
23%
5%
4%
17%
22%
18%
23%
Il doit me faire
consommer
moins
d’énergie
Améliorer mon
confort au
quotidien
Me faire
gagner de
l’argent
Améliorer mon
bien être
Simplifier ma
vie
Améliorer ma
santé
Allemagne
France
uk
Germany
Improve my
health
Make my
life
simpler
Improve
my well-
being
Make me
save
money
Improve
my
comfort
daily
Should reduce
my energy bill

19. 19
Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
Expected innovations
In which field would you like to see more innovation?
Young seniors expect more innovation in:
Disease prevention: 23% 27% 28%
Disease treatment: 24% 32% 20%
Safety & security: 13% 9% 9%

20. 20
Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
Expectations on innovation:
In which field would you like to see more innovation?
Young seniors DO NOT expect more innovation in:
Clothing: 2 % 1% 2%
Financial products: 2% 1% 2 %

21. 21
Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
Practices Already Adopted in Health Technology
Half of the French Baby Boomers have already made a medical appointment online
Which practices have you already adopted in terms of health and technology?
5%
4%
7%
7%
20%
18%
12%
52%
Utiliser une appli sur Smartphone pour la prise
de médicament
Utiliser une appli sur Smartphone pour le
sommeil
Utiliser un service de coaching santé en ligne
ou sur mobile qui vous aide au quotidien à…
Utiliser une balance connectée
Discuter avec votre médecin par email
Mesurer votre exercice physique avec une
appli ou un objet connecté
Faire une consultation médicale en ligne ou
par téléphone
Prendre un RV médical en ligne
UK
France
Allemagne
Make a medical appointment online
Make a medical consultation online or on the
phone
Measure your exercises with an app or a
smart device
Discuss with your doctor via e-mail
Use a smart scale
Use a health coaching service online or on a
mobile which helps you every day to…
Use an app on a smartphone to monitor your
sleep
Use an app on a smartphone to
control your medicine intake
Germany

22. 22
Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
People aged 50 to 70 and the shareconomy;
a promising start, especially in France
Renting a flat from another individual
(through Airbnb...)
Car sharing for a trip
For each new way of consumption, please
indicate if you think of ever using it in the
next 12 months
Answer "certainly + probably"
10%
23%
7%
Allemagne France UK
13%
32%
5%
Allemagne France UK
Germany

23. 23
Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
11%
17%
9%
Allemagne France UK
Renting or exchanging tools with other
individuals
26%
34%
41%
Allemagne France UK
Contributing to a tourist guide
website
For each new way of consumption, please
indicate if you think of ever using it in the
next 12 months
Answer "certainly + probably"

24. 24
Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.
Why do people aged 50-70 resort to
shareconomy?
To recycle and not throw away
What do you trade products or services for?
2 %5%5%
15% 23% 37%
To spend less
25% 26% 20%
To avoid buying something I don't need.
24% 23% 13%
It's not to...
Meet people living nearby.

25. • Keep working
• Have an additional income
• Socialize
• Are active with flexibility
• Make good use of tangible assets
• Make good use of free time
• Are committed.
Working Baby Boomers are on
both sides of the shareconomy.
• Travel for cheap
• Meet new people
• Keep moving
Suppliers:
USA: 25% of people aged 55+ vs 7% of people under 55
Clients
Innovation trends for people aged 50-70, USA
25

26. 26

27. in partnership with
27

28. 1 driver out of 4 is over 50 years old
Patricio Suarez, 74 years old

29. In France, they are clients but not suppliers...
29

30. hosts aged 60+ are the best hosts
• A more significant growth
• Vacant rooms
• Better quality
Their characteristics
• 56% are pensioners
• 50% are hosts for financial reasons
30

31. This new generation of Seniors is completely different from the
previous one
 They are expecting novelty and innovations.
 They are constantly evolving and will keep evolving.
Damartex keeps an eye on all
opportunities that this inspiring
generation has to offer:
 by listening to them,
analysing general trends
(SeniorObservatory.com)
 By developing new projects
such as smart clothing...
31