This document summarizes Orange Group's social media presence and engagement in August 2012. It shows that Orange has over 5 million likes across its main brand pages. Orange France has the most likes at over 534,000. Orange Corporate's Facebook page has nearly 242,000 likes. On Twitter, @Orange has over 16,500 followers with strong growth. Metrics are provided on engagement for Orange accounts and how they compare to other telcos internationally. Analytics on Orange's blog are also shown.

1. Social Media
Orange Group
august 2012
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orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook
UK
Orange Corporate page: 241 893 likers +7%
vs july 12
Orange Worldwide likers Orange Worldwide followers
5 07 1 813 80 3 176 24,9% Poland
Other countries 44,2%
9,2% France
Orange Polska
8,8%
Likers : 949 241 Orange Corporate
Orange France Followers : 668 Likers : 241 893
5,1% 7,8%
Tunisia
Likers : 534 295 Followers : 19 517 source: socialbakers Romania UK august 2012
Orange Corporate - Twitter
Other
@orange: 16 517 followers +38%
vs july 12
Other
Orange Romania Dominican Republic
Likers : 194 053 USA 3%
2% 11%
Followers : 425 Spain 4%
Poland 6%
40% UK
France 34%
Orange Dominicana source: Twitter august 2012
Likers : 258 227
Followers : 63 635 Orange Jordan Orange Corporate - top engaging posts
Likers : 216 476
Followers : 4 048
This morning the Orange social media team took
a ride in the Renault Twizy "green shuttle"
and drove by famous places in Paris ...
Orange Tunisia
Likers : 491 539
Joyeux anniversaire @deezer ! 5 ans déjà, merci à
Followers : 21 846
tous de faire partie de l'aventure ! #deezer #musique
source: socialbakers august 2012 source: socialbakers august 2012
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orange.com

3. Social Media &
Twitter international telco Twitter Orange Group Twitter Orange account @orange
level of engagement level of engagement followers evolution +87%
vs june 12
@Orange
#1 87,5 UK O2 #1 78,7 FRA
19 517 followers
120 410 followers
20000
#2 77,6 RD OrangeRD 20 july
#2 80,8 USA ATT 63 635 followers 15 741
145 784 followers followers 31 august
#3 66,7 TN OrangeTN 20 june
19 517
followers
@Orange 21 846 followers 12 328
#3 78,7 FRA
19 517 followers 15000 followers
#4 64,5 JO Orange_jtg
4 048 followers
#4 55,2 FRA SFR_Groupe
8 734 followers
#5 37,3 PL Orange_polska
668 followers
10000
#5 46,9 Vodafone_Group 1-Jun 10-Jun 20-Jun 30-Jun 10-Jul 20-Jul 31-Jul 10-Aug 20-Aug 31-Aug
UK
11 951followers #6 23,8 RO Orange_romania
425 followers
source: Tweet level by Edelman august 2012 source: Tweet level by Edelman august 2012 source: Twitter counter august 2012
blog live orange
August visits and popular articles
14th
622visits 1000 33 articles
a ride around Paris
in the Orange Twizy
750
295 tweets 39 shares 20 gplus 13 shares
in
visits/day
500
464 a ride around Paris in the Orange Twizy
250 8
36
#jo2012 Twitter au cœur des Jeux Olympiques
2
34
10 appli indispensables pour voyager malin #app
0
source: Google Analytics
1-Aug 10-Aug 20-Aug 31-Aug 2
august 2012
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orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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