Fashion Institute of Technology presented "Get to Know The Pros: Through Meeting Programming Find Your FIT in PR" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.

1. PRSSA 2012 National Conference
Get to Know the Pros: Through
Meeting Programming Find
Your FIT in PR

2. Welcome to the “PRSSA Apprentice!”

3. We need your help!
 Keep track of your favorite advice throughout the
session by using your note sheet.
 It’ll come in handy when you vote for the next
“PRSSA Apprentice.”

4. Tweet us your questions!

5. “How can my Chapter create effective
meeting programming?”
 Connect with Chapter members.
 Engage with members and make them feel part of the
team.
 Find out what members need and what their interests are.
 Take action and start planning.
 Reach out to professionals, companies and PRSA.
 Work with contacts to create workshops, take agency
tours, invite guest speakers and more.

6. “What meeting programming initiatives
work best for my Chapter?”
 If your members want to be educated about the PR
industry and enhance their passion…
 Invite guest speakers.
 Host workshops.

7. “Where can my Chapter find guest
speakers?”
 Utilize Champions for PRSSA.
 Reach out to your PRSA sponsor Chapter.
 Connect with previous speakers from Regional and
National events.
 Invite your Faculty and Professional Advisers.
 Contact university alumni.

8. “What topics should guest speakers
focus on?”
 Various sectors of PR. (entertainment, consumer,
hospitality, sports, etc.)
 Benefits of joining PRSSA and PRSA.
 Agency vs. Corporate.
 Navigating life as a New Pro.
 Media relations.

9. “What types of workshops should my
Chapter host?”
 PR vs. Advertising.
 Networking/elevator pitch.
 Mock interviews.
 Resume/cover letter building.
 Mock crisis communications game.
 PRSSA Jeopardy game.

10. “What meeting programming initiatives
work best for my Chapter?”
 If your members want to gain hands-on experience
and increase their network...
 Coordinate fundraisers.
 Create networking opportunities.
 Volunteer with your PRSA sponsor Chapter.
 Partake in the Bateman Case Study Competition.

11. “What types of programming will give
members this experience?”
 Coordinate an “Intern For-A-Day” fundraiser with a PR firm to
raise funds and let members get an inside look at a PR
career.
 Plan a large-scale event that’s targeted to your university’s
students to help raise funds. (We host an annual speed dating
event!)
 Host a networking event, such as a dinner or speed
networking.
 Connect with PRSA by volunteering at award ceremonies,

12. “What meeting programming initiatives
work best for my Chapter?”
 If your Chapter is looking for the full PRSSA meeting
programming experience, no matter where you're
located…
 Team up with local Chapters for
meeting collaborations and programming
guidance.
 Take an agency tour during break to connect with
professionals and bond with members.
 Host Skype and Twitter chats during meeting

13. Start Planning!
 Meeting programming can spark that passion,
enhance your member’s knowledge and open a
window of opportunities!
 We're always here to help! Tweet us with any more
meeting programming questions, @FIT_PRSSA.