This is a business pitch for a competition in Newfoundland about my business (Patrick Arsenault Canadian Immigration Solutions). This competition took place in June 2019.
6. NAME OR LOGO
THE CANADIAN DREAM
Integrated Approach to Immigration and Settlement in Canada
I offer assistance, in English and French, to high-
achieving and emerging leaders in their
immigration project to Canada.
7. NAME OR LOGO
MY BUSINESS AT ITS CORE
○ Prospective international students
○ Current international students
○ Young graduates
○ Experienced professionals
○ Canadians wanting to bring family members to
Canada
○ Private businesses looking for workers
○ Not-for-profit organizations
○ Immigration services (filing applications and
representing employers and/or immigrants)
○ Career coaching for immigrants
○ Information sessions, advice, and consultations
on immigration pathways to Canada
○ Information sessions, advice, and consultations on
higher education opportunities and systems in
Canada.
CUSTOMERS OFFERING
9. NAME OR LOGO
SALES CHANNELS AND CUSTOMER AQUISITIONS
9
How to secure new prospects, leads, and clients: Lean Startup Pilot Study (90 days)
Social Media
Recently launched a
LinkedIn page, Facebook
page, and a new
Instagram account.
Over 25 prospects have
reached out on LinkedIn
SEO & Google
Search
481 new prospects
coming straight from
Google in the last 90
days
Referrals
3 friends have reached
out for advice.
Virtual Seminars
I plan on launching a
series of virtual
informational seminars in
partnerships with foreign
high schools and
universities in the fall.
Paid Advertising
CTR: Between 75% and
91%
2,569 new leads
62 consultations
10. NAME OR LOGO
OPERATIONS MANAGEMENT
Functional website that is among the most visually
appealing when compared to direct competitors
Online, clients can:
○ Make appointments
○ Contact me
○ Pay for my services (and see my prices)
○ Read my blog
10
Entirely online and
automated
How things work behind the scenes
11. NAME OR LOGO
GROWTH
Does this business have potential? Is it sustainable?
• Canada is currently turning head internationally, as it announced in 2019 that it was aiming at
welcoming over 1 million new permanent residents by 2021
• Entry to practice requirements for new Regulated Canadian Immigration Consultants are set to
become much more stringent.
• Canada has announced the creation of a College of Immigration and Citizenship
Consultants, which will legitimize the profession.
• Countries that Canada typically competes with for immigrants are moving in a different direction
and restricting access (United States, United Kingdom, France, Australia, etc.).
• Canada has maintained its place as the country with the best quality of life on recent rankings
and is poised to continue to be a destination of choice for foreign nationals around the globe.
• The business’ location is not meaningful. This means that it is not impacted by the local economy
of the city or province it is based in. It is also possible to diversify operations enough to not
be affected if public opinion or interest suddenly decreases in one specific international market.
• Low cost of operations and high ticket services in a regulated profession.
12. NAME OR LOGO 12
Patrick Arsenault
Regulated Canadian Immigration
Consultant
Certified Career Strategist
Education Doctoral Researcher
www.patrickarsenault.ca
info@patrickarsenault.ca
