Conférence at NeuroIS Retreat 2018 in Vienna. Coauthors : Passalacqua, Léger, Sénécal, Fredette, Nacke, Lin, Grande, Robitaille, Ziemer, Caprioloi. In collaboration by JDA.

1. The Impact of Using a Gamified
Interface on Engagement in a
Warehousing Management Task
Mario Passalacqua
Pierre-Majorique Léger
Sylvain Sénécal
Marc Fredette
Lennart E. Nacke
Xinli Lin
Karine Grande
Nicolas Robitaille
Liza Ziemer
Tony Caprioli
HEC Montréal
NeuroIS Retreat 2018, Vienna, June 19th - 21st

2. © Copyright Léger et al. 2018
2/3 of warehouse
employees are
not engagement
in their work
Why is employee engagement
important?
Engagement related to
8 performance outcomes
ENGAGEMENT
Profitability
Productivity
Turnover
Absenteeism
Customer
loyalty
Safety
incidents
Shrinkage
Quality
(defects)

3. © Copyright Léger et al. 2018
Gamification as a solution
to lack of engagement
What is Gamification?
Common gamification elements
▪▪ Points
▪▪ Levels
▪▪ Goal-setting
▪▪ Feedback
▪▪ Badges

4. © Copyright Léger et al. 2018
What is engagement?
Cognitive
Relates to investment, thoughtfulness
and willingness to put in effort
Emotional
Comprises positive and negative
reactions
Behavioral
Relates to participation
and involvement

5. © Copyright Léger et al. 2018
Theoretical
background
Self-Determination Theory
Psychological theory of human
motivation that has emerged as
the leading theory with regards
to explaining motivation
Extrinsic vs. intrinsic motivation
Competence
Autonomy Relatedness
INTRINSIC
MOTIVATION

6. © Copyright Léger et al. 2018
Theoretical background
How increased motivation from a gamified interface
increases employee engagement Explained through lens
of Job Demands-Resource model
Competence
Autonomy
Relatedness
INTRINSIC
MOTIVATION
MOTIVATIONAL
RESOURCES
ENGAGEMENT

7. © Copyright Léger et al. 2018
Goal-setting increase
engagement and performance.
▪▪ Self-set goals vs assigned goals
Self-set goals increase goal commitment
▪▪ Goal commitment: strong moderator of the
relationship between goals and performance
▪▪ Self-set goals should be expected to generate higher
performance and engagement
Theoretical background
Goal-setting theory

8. © Copyright Léger et al. 2018
Hypotheses
H1
The use of a gamified interface will lead to higher
engagement and performance, when compared to
no gamification.
H2
The use of a gamified interface where goal-setting
is self-set will lead to higher engagement and
performance when compared to assigned goal.
Current study
Integrate goal-setting and feedback game
elements into warehouse employee interface
-Within-subject,
-21 subjects aged between 18-25

9. © Copyright Léger et al. 2018
Experiment
demonstration

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Experimental setup and
wearable device
Layout
Camera Camera
Camera
DropoffPickup
5.2m
3.4m
Camera

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Experimental setup and
wearable device
Wearable device

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Experimental design
Training
Interview
Physiological
measurement
Condition 1
No goal
Questionnaires
12 picks in total 12 picks in total 12 picks in total
Counterbalanced order
/Demographics
/Hexad
Condition 2
Self-set Goal
Condition 3
Assigned goal
/Affective Slider
/ Goal Commitment
/Affective Slider
/ Goal Commitment
/Affective Slider

13. © Copyright Léger et al. 2018
Experimental design
Task explanation
Condition 1

14. © Copyright Léger et al. 2018
Experimental design
Task explanation
Condition 2

15. © Copyright Léger et al. 2018
Experimental design
Task explanation
Condition 3

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Measures Electroencephalography Electrocardiography Electrodermal
activity
AFFECTIVE SLIDER
(valence and arousal)
GOAL
COMMITMENTENGAGEMENT
Affective Slider
(Betella & Verschure, 2016)
Physiology
(Wireless)
Self-report

17. © Copyright Léger et al. 2018
Concept
measurement

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Preliminary
results
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
TIME(S)
Performance
No gamification Self-set goals Assigned goals
*
* 1.0
2.0
3.0
4.0
5.0
6.0
7.0
Perceived Engagement
No gamification Self-set goals Assigned goals
*
*
0
10
20
30
40
50
60
70
80
90
Perceived Arousal Perceived Valence
Perceived Arousal & Perceived Valence
No gamification Self-set goals Assigned goals
*
*
*
*

19. © Copyright Léger et al. 2018
Discussion
Practical implications
▪▪ Gamification itself
▪▪ Physiological measures
▪▪ Self-set Vs. Assigned goals

20. Thank you!
Questions?