E-newsletters workshop
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E-newsletters workshop May 2011
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E-newsletters workshop
- 1. E-newsletters Communicate with your Plunket people in a way that is direct, simple and grows. E-newsletters can be quick, easy and cheap. Eventually at least! But how can we do it right? And keep on making it better?
- 4. Writing for the web
- 5. Writing for the web
- 7. E-newsletters Planning your e-newsletter Who will be reading this? What kind of information do they need? How much? How often will you be emailing them? How much time can you put into this? What results do you want to see?
- 8. E-newsletters Your database Make the most of opportunities to ask for email addresses Maintain your list If emails bounce, check typos and updates
- 9. E-newsletters Subject line Think like a journalist writing a headline! Be personal and specific. What is your e-newsletter about? Avoid spam trigger words Don’t forget your ‘From’ line
- 10. E-newsletters Is anybody out there?! Open rate or read rate: 30% is fantastic Unsubscribe rate: if more than 2%, something has gone wrong! Aim for your subscribe rate to be higher than unsubscribe rate Look and see which links got clicked
- 11. E-newsletters Getting local sponsors on board Any conflict with current national sponsors or partners? Is it putting the Plunket brand/reputation at risk? Does it compromise our integrity as a trusted organisation? How can you give value back to them?
- 12. E-newsletters Why is a monkey in charge? Sending mass mail through personal email can look like spam Too easy to make mistakes and violate privacy No reporting on open rates etc Easier to transition when roles change Professional, cohesive service and look
Notes de l'éditeur
- Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.