2. McDonalds Facts/ Figures
•There are over 1.5 million McDonald franchises
all over the world. Half of these are said to be
outside the United States, spread over 120
different countries
•More than 46 million people are served daily in
more than 30,000 restaurants.
•Achieved two-thirds of the sales through the
ownership of about half of the globally-branded,
quick-service restaurants outside the U.S.
•Franchisees own and operate approximately
70% of McDonald's restaurant businesses
worldwide.
3. Marketing Tactics
Same symbols
employed all over
the world
Big Mac
Ronald McDonald
Red and Yellow
4. Food Variety
Menu One of the greatest credits goes to McDonalds’
menu.
1. Sandwiches 2.diverse variety of fast food
2. Chicken 3.satisfies the demands of all its customers
4. There is even a purely chicken menu for those
3. Breakfast who prefer this kind of meat.
5.The salads suit the needs of health conscious
4. Salads customers .
6.Desserts appeal to anyone with a sweet tooth.
5. Snacks and Sides 7.The special meals for children are made with
6. Beverages healthy chicken burgers to with apple juice as a
nutritious beverage on the side
7. McCafé Desserts 8.The coffees and shakes are in lieu with the
& Shakes growing trend for coffee shops all over the world
5. Nutrition Charts
The nutritional chart with every meal
provides customers’ incentive to look after
their diet coupled with McDonald’s
willingness to inform their customers the
different ingredients use in their products.
It has also helped to refute the various calls
against McDonalds’ food being criticized as
fatty or unhealthy.
Adding nutrition charts
is a great marketing
The company’s decision to include the tactic to win over
nutritional charts allows for customers to healthy consumers and
refute criticism against
know exactly what they are consuming. McDonald’s fatty food
6. McDonald’s and Culture
2. McDonald’s move into global
markets raised several questions
disputing the reduction of cultural
values.
3. McDonald’s was able to move into
overseas markets by allowing them
to be owned by local entrepreneurs.
This adaptation allows the franchise
to be suitable to the locals of the
area.
4. Also, McDonald’s is responsible to
changing its menus depending on the
local taste. This conformity allows for William Gould (1996) said that
the fast food franchise to evolve and
grow with the local community in fast food have been relatively
which they are based. unknown before McDonalds
exported its food into foreign
markets.
7. Strategy- McDonald’s and
Children
The fast-paced modern world of
today makes it difficult for parents
to cook regularly at home. Thus,
McDonalds keeping view the jobs
of working parents has created a
cheap, healthy and accessible
meal.
• McDonalds keeps in view every
customer and has made a special
play place for children to enjoy
themselves
• It also provides toys with the
happy meals for children
• Provides nutritional meals which
appease to parents.
8. Strategy- McDonalds Interior
• The red and yellow signature look is one which McDonalds
has followed from the very beginning. However,
McDonalds began with the use of bright red and yellow
which has now been converted into a darker terra cotta
and golden, giving the franchises a sunnier look.
• Also, the interior has been redesigned to add different
shades of green to provide a warmer look to the
restaurant.
• The plastic furniture which was once a huge part of the
McDonald’s look has been changed to bring in more brick
and wood.
• The hanging lights produce a soft glow and framed pictures
and paintings decorate the wall
9. Development
• McDonald’s has set up counter and drive through
services to ensure that their customers can be
provided with indoor and outdoor seating.
• McDonald’s also created theme restaurants like Solid
Gold McDonald’s a rock-and-roll franchise.
• The new trend for coffee shops has also affected
McDonalds which has created the McCafe, a café which
is set in the theme of renowned coffee shops.
• McDonalds connected itself to convenience stores, gas
stations or even shopping malls.
• Truck stops also support McDonald’s franchises for
travelers who want quick food on the way.
• McDonalds has also created playgrounds for parents
to leave their children while they get a bite to eat.
10. Environment Protection
Each restaurant attempts to
• improve energy competence;
• lower sound, effluent, odor, atmospheric
impacts
• lower the quantity of solid waste;
• increase the value recovered from solid waste
before its responsible disposal;
• preserve a litter free atmosphere around the
franchises by doing regular litter checks
11. McDonalds Vision Statement
• Increase the pace of acquisitions
• Create new job opportunities annually.
• Be the best employer in different countries
around the world
• Deliver operational excellence to our customers
in every franchise
• Using innovation and technology to increase
profits and improve brand name
