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Tendances
Tendances (20)
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- 1. BY- - Deepak Tiwari - Prabhanshu Tripathi - Md. Izhar - Suraj Rakhyani
- 2. OWNER- Dharmesh Marwah CEO - Parvez Merchant
- 3. OWNER - Vinay Sehgal BOD - Naveen Shroff TOP EXECUTIVE - Nishigandha Das Gupta BOD - Mukesh Tyagi Senior vice president - Ritesh Sahani
- 4. SITUATIONS OF ETHICAL CONCERN: • Auction of the Maharashtra Bottling and confectionary • Launch of mint based soft drink (Industrial Espionage) • Releasing stock of “JUST CHILL” containing pesticides. • The DEAL.
- 5. AUCTION OF MBC :: SEHGAL GROUP: • SEHGAL group offered Gulab Rao 5% of the value of the PSU. • SEHGAL GROUP convinced Jhunjhunvala and Ruhiya by giving them offers.
- 6. AUCTION OF MBC :: MARWAH GROUP : • MARWAH group of industries offered 8% share to Gulab Roa with 40 Crore of advance payment to attain the PSU. • Gulab Rao Ingle- state level third party minister.
- 7. MARWAH GROUP ATTAINED THE PSU. MARWAH group stated that they were going to produce MINERAL WATER in this factory. Reality - They were going to produce a mint based soft drink named FIZZY.
- 8. BUT HOW DID SEHGAL GOT TO KNOW ABOUT IT? Nishigandha Das Gupta opted for Industrial Espionage Industrial espionage is the covert and sometimes illegal practice of investigating competitors to gain a business advantage. The target of investigation might be a trade secret such as a proprietary product specification or formula, or information about business plans.
- 9. THE CLASH OF EGOS
- 10. LAUNCH OF JUST CHILL • VINAY SEHGAL wanted to get the first mover advantage. • SEHGAL Group decided to launch JUST CHILL within 4 months. • Project leader-
- 11. ISSUE : Large amount of traces of pesticides were found in the drink by the quality control department.
- 12. Solution- Shifting of bottling plant but this would result in delaying the launch by 2 months. DECISION TAKEN- • Launching the stock containing pesticides. (Decision taken by Vinay) • Bribing FDI officials to get the license. CONSEQUENCES - • Vinay brainwashes nishigandha and ritesh to go ahead with the project. • Naveen Feels that it is unethical therefore decides to RESIGN.
- 13. THE BETRAYAL • MUKESH betrayed SEHGAL. • Told MARWAH the reason behind Naveen Shroff’s resignation.
- 14. MARWAH’s unethical intentions : • Suspension of the 3 FDI officials. • Raid at SEHGAL’s panvael plant. • Sending just chill samples for testing. • Initiated protests through NGOs. • Finalizing deal with Ruhiya group to attain SEHGAL’S Management control.
- 15. NISHI’s SACRIFICE Nishigandha Das Gupta took all the blame on herself to save the company’s image.
- 16. THE DEAL :: • Vinay will get the management control of the group. • Marwah will retain the shares. • All the court case will be withdrawn. • Just chill will get clearance from the state FDI. • The old stock will be sold again with new batch numbers. • Nishi will have to stay in lockup till the state election takes place.
- 17. CONCLUSION :: Both the industrial giants opted for unethical practices to get ahead of one another.
- 18. The ethical man
- 19. THANK YOU