Slides from a joint UserTesting and ProductPlan webinar. For anyone building products, getting stakeholders on board with your strategy can be a challenge. Product, marketing, UX, and other teams need to communicate priorities and answer questions about the product roadmap and overall strategy. This is no small task. What does it take to even out the bumps in the road for your teams? In this on-demand webinar, Jim Semick, from ProductPlan (www.productplan.com), shares his strategy to get stakeholders on board and smooth the road ahead. He talks about: - Prioritizing your product roadmap with ease - Presenting a compelling visual roadmap - Aligning stakeholders with your product vision This on-demand webinar is for product managers and marketers looking for new and better ways to get more done.

2. Product, UX, Marketing Teams:
How are you communicating your product strategy?

3. Product Roadmap Survey Results |
Survey: Product Communication
is a Top Challenge
0% 5% 10% 15% 20% 25%
Help Plan and Prioritize
Communicate Product Stategy
Get Consensus on Product…
Manage Product Backlog
Communicate Milestones
None
Other Option
Source: 2015

4. Is Your Product Communication
in Chaos?
Confusion about current roadmap
Prioritizing details, not the big picture
Stakeholders question prioritization
Priorities driven by loudest execs
or sales prospects
Decisions not tied to strategic goals

5. Prioritizing: How do You Get
Stakeholder Buy-In?

6. Get agreement up front on
prioritization criteria and goals

7. Be transparent about your
process. Involve them.

8. One Model: Value vs. Complexity
B
E
G
CH
F
D
A
Complexity / Effort
Business
Value
High
High
Low
1 2
?

9. ProductPlan Scoring Model
© 2015 ProductPlan. All Rights Reserved.
Benefit vs. Cost

10. Think high level and categorize
Be strategic (growth, satisfaction, etc.)

11. Group features into themes
that show value
“Improve the user experience for accountants”

12. The technique is less important
than the conversation

13. How do You Create Alignment
on Your Product Strategy?

14. Bring customer evidence to the table
(It’s more compelling than your opinion)

15. Be able to explain customer value
Gains made or pain relieved

16. Align your roadmap to
goals & KPIs

17. Show a High-Level Visual Roadmap
© 2015 ProductPlan. All Rights Reserved.17

18. Provide Access to the Roadmap
• Update
regularly
• Self-service if
possible
• Tailored for
audience

19. @JimSemick ProductPlan.com/blog
www.ProductPlan.com
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