This document provides a summary of how to build and scale a sustainable growth strategy through establishing functional growth teams and experimentation. It discusses defining product-market fit, setting up growth teams with roles like product manager, marketer, designer, engineer, and data analyst. It emphasizes an experimentation mindset with phases of discovery, prioritization, design, execution, measurement, and learning. The goal is to scale by continuously testing and optimizing around a north star metric through this process.
13. Product-Market Fit means that your
average sales person can sell your product
to an average customer.
Or your average ads can convert a
significant percentage of your average
customers.
14. PMF is basically a health check
that allows you to test the following:
15. • Does the problem we solve exist?
PMF is basically a health check
that allows you to test the following:
16. • Does the problem we solve exist?
• Is the problem important enough?
PMF is basically a health check
that allows you to test the following:
17. • Does the problem we solve exist?
• Is the problem important enough?
• Is the market for our product a 'good' market?
PMF is basically a health check
that allows you to test the following:
18. Today I’m going to show you simple and easy-to-implement
approach of measuring and monitoring Product-Market Fit.
25. Who should I send the survey to?
People that have experienced the core of your product offering:
• used your product at least twice
• used your product in the last two weeks
67. •Create and send this survey
• Measure your Product-Market fit
• Analyze qualitative and quantitative data
•Communicate the results to the teams
Takeaways
88. Roles on the Growth Team
Product Manager Leader. Sets the culture and direction
Marketer Expert in at least one channel.
Designer Not a perfectionist. Can mock up quickly.
Engineer Experiment driven, passionate about growth.
Data Analyst Help design the tests and get the insights