Marketing Vs Selling what is marketing?what is selling? Evolution of Marketing Concept. production concept,product concept,selling concept, marketing concept, basic difference between Selling and Marketing

1. MARKETING VS. SELLING
Presented by…….
Susmi Biswas
Abhay Kumar Singh
Rahul Das
Rajesh Sharma
Faizan Anwar

2. INTRODUCTION:
• The objective of all business enterprises is to
satisfy the needs and wants of the society.
Marketing is, therefore, a basic function of all
business firms . Traditionally, small firm
owners did not give as much importance to
marketing as to other functions such as
accountancy, production and selling.
Since early 1990s there has been a change in the
thinking of businessman

3. MARKETING
• DEFINITION:
Marketing is the process of planning and
executing the conception , pricing , promotion
and distribution of ideas , goods, services to
create exchanges that satisfy individual and
organization goals
MARKETING is “meeting needs profitably”

5. Marketing includes
• Discovering what product ,service or ideas
customer want
• Producing a product with the appropriate
features and quality
• Pricing the product correctly
• Promoting the product; spreading the word
about why customers should buy it.
• Selling and delivering the product into the
hands of the customer.

6. SELLING
• Selling :a sale is the pinnacle activity involved
in the selling of products or services in return
for money or other compensation .
• It is an act of completion of a commercial
activity.

7. (contd ……)
• SELLING focuses on the need of the seller ;
marketing on the buyer.
• Selling is one activity of entire marketing process
• Selling is the act of persuading or influencing a
customer to buy actually exchange something of
value for a product or service.
• “If the customer needs to be convinced that there
is a problem worth solving “ the sells person
should not be talking to the customer”.

8. MARKETING CONCEPT
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept
The Societal Marketing Concept.

11. Production era
↓
Sales era
↓
Marketing Concept

15. BASIC DIFFERENCE BETWEEN
MARKETING AND SELLING
marketing selling
• Efforts on consumer needs , want • Efforts on seller’s needs , product
• Customer enjoys supreme importance. • Product enjoys supreme importance.
• Converting customer’s needs into
product.
• Converting product into cash.
•Profits through customer satisfaction. •Profits through sales volume.
•Consumer determine price, price determines cost •Cost determines Price
•Company first determines customers needs and wants
and then decides out how to deliver a product
to satisfy these wants
•Company Manufactures the product
first
•The principle of caveat vendor (let the
seller beware) is followed.
The principle of caveat emptor (let
the buyer beware) is followed.

16. MARKETING STRATEGY VS SALES
STRATEGY
• Marketing strategy
• Promotion
• Personal selling
• Sales promotion

17. • MARKETING AND SELLING
GOES HAND IN HAND

18. conclusion
• Marketing is everything you do to place your
product or service by finding the potential
customers.
• Sales is the technique you use to get someone
to sign a contract or make an actual purchase.

19. THANK
YOU