Internet Business opportunities in Asia Pacific and Middle East Market

1. Introduction to Internet in Asia 31st July 2011 Rajendra Patra

6. Opportunities…Please come in…

8. Strategy Profitably serve customers better than any competitor. Understand their goal. Define and quantify the building blocks to the strategy: For an online Ad Network business structure, following are the main building blocks. Locking in the advertiser through superior results and value added partnering and products. Locking in the right publisher/media needed by advertisers by delivering the highest revenues to the publisher of any competitor. Using Actionable Intelligence Platform to support advertiser and publisher efforts. 8 CONFIDENTIAL – Exponential Interactive Use Only – Not for Distribution

9. Financial Control Key to Business Poor cash-flow brings down a thriving business. Build financial cushion in the plan Make sure you have information w.r.t financial picture of your firm. What does it to take to open the doors in short as well as in long run. What is your real profit centre? How much expansion is needed to sustain growth What are the hidden costs What are the consequences of your credit policy. Build a mechanism to monitor all aspects .

10. Action Plan/Next Steps Complete Business Planning/Analysis Detailed competitive analysis Quantify each market segment Identify the best gap Finalize the mission Define product & technology roadmap Set the objectives (financial, timing etc.) Build the required team Develop the marketing strategy Set the measures & benchmark Win !