Make it fresh: Steering clear of the same old story

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The document discusses the importance of storytelling and avoiding stale stories in higher education. It advocates using multimedia and multiple channels to tell stories in fresh, engaging ways. The author provides examples of publications and media that have successfully updated traditional storytelling for modern platforms. He urges knowing audiences and finding the right approach and format for each story. The goal is to continually change and adapt storytelling methods to keep content feeling new.

Formation

@ravidjain #confabEDU
MAKE IT FRESH
STEERING CLEAR OF THE SAME OLD STORY
Ravi Jain | @ravidjain
Confab Higher Ed, November 7, 2017

@ravidjain #confabEDU
I’m a storyteller!
Someone You Will Meet Tonight At The Party

@ravidjain #confabEDUPHOTO: Robert Couse-Baker (CC BY-NC 2.0)
SAME OLD SANDWICH

@ravidjain #confabEDUPHOTO: David Maddison (CC BY-NC-ND 2.0)
TOO LATE

@ravidjain #confabEDU
WHAT’S YOUR STORY?
AND WHY SHOULD I CARE?
RAVI JAIN
CONFAB HIGHER ED, NOVEMBER 7, 2017

@ravidjain #confabEDU@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
PHOTO: Eduardo Sánchez on Unsplash

TRANSACTIONAL NATURE
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE

S
TRANSACTIONAL NATURE
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
W

FD
TRANSACTIONAL NATURE
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE

@ravidjain #confabEDUPHOTO: @philipcofman, unslpash.com
LEARNING EXPERIENCE

THIS IS YOUR BRAIN ON STORIES
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE

To our surprise, we saw that all these complex
patterns within the listeners actually came from
the speaker brain. So production and
comprehension rely on very similar processes…
Uri Hasson
Because after all, the people we are coupled to
define who we are. And our desire to be coupled
to another brain is something very basic that
starts at a very early age.

@ravidjain #confabEDU
YOUR OWN POINT OF VIEW
PHOTO: Paul Skorupskas on Unsplash

@ravidjain #confabEDUSOURCE: Julia Raasch on Unsplash
CUT TO THE CHASE

@ravidjain #confabEDUSOURCE: Heinrich Klaffs (CC BY-NC-SA 2.0)

Deep Purple were watching the whole
fire from their hotel window, and they
said, ‘Oh my God, look what happened.’”
Claude Nobs
“One time I had Frank Zappa. And at the
end of the concert someone threw a flare
gun at the ceiling and everything started
to be on fire…

STORY BALANCED WITH HOW YOU TELL THAT STORY

@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
WHAT’S OLD IS NEW
PHOTO: @iammrcup on Unsplash

MULTIPLE CHANNELS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE

Adventure #2, Pirate Island, Scott Adams, 1978

My first cousin-once-removed’s Facebook update

@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
NON-LINEAR APPROACH
PHOTO: @mumenthalers on Unsplash

@ravidjain #confabEDU
ASPENThe Multimedia Magazine in a Box
Launched: ____ ?

@ravidjain #confabEDUAspen, the Multimedia Magazine in a Box
Launched: 1965 !

@ravidjain #confabEDUCommencement POV, Boston College Magazine

@ravidjain #confabEDUDriveTime, Webbys Montage

@ravidjain #confabEDU
PUTTING IT ALL TOGETHER
STORYTELLING MULTIMEDIA MESSAGING CHANGE

FORMATTING VISUALS FOR PLATFORMS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
4x3 Broadcast

FORMATTING VISUALS FOR PLATFORMS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
16x9 Widescreen

FORMATTING VISUALS FOR PLATFORMS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
32x9 Jumbotron

FORMATTING VISUALS FOR PLATFORMS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
9x16 Phone (vertical)

FORMATTING VISUALS FOR PLATFORMS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
Square Format

FORMATTING VISUALS FOR PLATFORMS
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
Round Format?

@ravidjain #confabEDU
KNOW YOUR AUDIENCE

@ravidjain #confabEDU
JERRY YORK 360 VIDEO EXAMPLE
Insider, Boston College Magazine

@ravidjain #confabEDU
SAME STORY IN NEW WAY
STORYTELLING MULTIMEDIA MESSAGING CHANGE
PHOTO: @stayandroam on Unsplash

@ravidjain #confabEDUFresh Takes Instagram Story

@ravidjain #confabEDUWheaton College Snapchat

@ravidjain #confabEDUThree Abreast! Animated Gif

@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
FIND THE CHANGE
PHOTO: @abrkett on Unsplash

FIND THE CHANGE
@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
Slow Change Continual Change Potential Change

@ravidjain #confabEDU
OVERWHELMING POSSIBILITIES

@ravidjain #confabEDU3Speed 2000, Video Installation

@ravidjain #confabEDU
STORYTELLING
TELLING STORIES
VS

@ravidjain #confabEDU
STORYTELLING MULTIMEDIA MESSAGING CHANGE
PLOT YOUR ORBIT
PHOTO: @jdiegoph on Unsplash

@ravidjain #confabEDU
THANK YOU INDIANAPOLIS!
PHOTO: @asmhijas on Unsplash

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Make it fresh: Steering clear of the same old story

1. @ravidjain #confabEDU MAKE IT FRESH STEERING CLEAR OF THE SAME OLD STORY Ravi Jain | @ravidjain Confab Higher Ed, November 7, 2017

2. @ravidjain #confabEDU I’m a storyteller! Someone You Will Meet Tonight At The Party

3. @ravidjain #confabEDU STORIES

4. @ravidjain #confabEDU

6. stories ? stories ?

7. @ravidjain #confabEDU HIGHER ED STORIES

8. @ravidjain #confabEDU

9. @ravidjain #confabEDUPHOTO: Robert Couse-Baker (CC BY-NC 2.0) SAME OLD SANDWICH

10. @ravidjain #confabEDUPHOTO: David Maddison (CC BY-NC-ND 2.0) TOO LATE

11. @ravidjain #confabEDU STORIES

12. @ravidjain #confabEDU YOUR STORY

13. @ravidjain #confabEDU WHAT’S YOUR STORY? AND WHY SHOULD I CARE? RAVI JAIN CONFAB HIGHER ED, NOVEMBER 7, 2017

14. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash

15. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash

16. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash

17. @ravidjain #confabEDU@ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash

18. TRANSACTIONAL NATURE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE

19. S TRANSACTIONAL NATURE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE W

20. FD TRANSACTIONAL NATURE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE

21.

22. @ravidjain #confabEDUPHOTO: @philipcofman, unslpash.com LEARNING EXPERIENCE

23.

24.

25. THIS IS YOUR BRAIN ON STORIES @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE

26. To our surprise, we saw that all these complex patterns within the listeners actually came from the speaker brain. So production and comprehension rely on very similar processes… Uri Hasson Because after all, the people we are coupled to define who we are. And our desire to be coupled to another brain is something very basic that starts at a very early age.

27. @ravidjain #confabEDU YOUR OWN POINT OF VIEW PHOTO: Paul Skorupskas on Unsplash

28.

29.

30. @ravidjain #confabEDUSOURCE: Julia Raasch on Unsplash CUT TO THE CHASE

31.

32.

33. @ravidjain #confabEDUSOURCE: Heinrich Klaffs (CC BY-NC-SA 2.0)

34.

35. Deep Purple were watching the whole fire from their hotel window, and they said, ‘Oh my God, look what happened.’” Claude Nobs “One time I had Frank Zappa. And at the end of the concert someone threw a flare gun at the ceiling and everything started to be on fire…

36. KARAOKE TIME!

37. PHOTO: @tkburis on Unsplash

38. STORY BALANCED WITH HOW YOU TELL THAT STORY

39.

40. FRESH TAKES ROLL OUT

41. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE WHAT’S OLD IS NEW PHOTO: @iammrcup on Unsplash

42. MULTIPLE CHANNELS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE

43. Adventure #2, Pirate Island, Scott Adams, 1978

44. @biz Twitter page, 08/11/2007

45. My first cousin-once-removed’s Facebook update

46. Amazon Echo

47. Amazon Echo ShowAmazon Echo

48. Meet The Labbers, MIT Media Lab

49. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE NON-LINEAR APPROACH PHOTO: @mumenthalers on Unsplash

50. @ravidjain #confabEDU ASPENThe Multimedia Magazine in a Box Launched: ____ ?

51. @ravidjain #confabEDUAspen, the Multimedia Magazine in a Box Launched: 1965 !

52. @ravidjain #confabEDUCommencement POV, Boston College Magazine

53. @ravidjain #confabEDUDriveTime, Webbys Montage

54. @ravidjain #confabEDU PUTTING IT ALL TOGETHER STORYTELLING MULTIMEDIA MESSAGING CHANGE

55. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 4x3 Broadcast

56. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 16x9 Widescreen

57. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 32x9 Jumbotron

58. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE 9x16 Phone (vertical)

59. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE Square Format

60. FORMATTING VISUALS FOR PLATFORMS @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE Round Format?

61. @ravidjain #confabEDU KNOW YOUR AUDIENCE

62. @ravidjain #confabEDU KNOW YOURSELF

63. @ravidjain #confabEDU JERRY YORK 360 VIDEO EXAMPLE Insider, Boston College Magazine

64. @ravidjain #confabEDU SAME STORY IN NEW WAY STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: @stayandroam on Unsplash

65. @ravidjain #confabEDUFresh Takes Instagram Story

66. @ravidjain #confabEDUWheaton College Snapchat

67. @ravidjain #confabEDUThree Abreast! Animated Gif

68. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE FIND THE CHANGE PHOTO: @abrkett on Unsplash

69. FIND THE CHANGE @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE Slow Change Continual Change Potential Change

70. @ravidjain #confabEDU OVERWHELMING POSSIBILITIES

71. @ravidjain #confabEDU3Speed 2000, Video Installation

72. @ravidjain #confabEDU STORYTELLING TELLING STORIES VS

73. @ravidjain #confabEDU STORYTELLING MULTIMEDIA MESSAGING CHANGE PLOT YOUR ORBIT PHOTO: @jdiegoph on Unsplash

74. @ravidjain #confabEDU

75. @ravidjain #confabEDU

76. @ravidjain #confabEDU THANK YOU INDIANAPOLIS! PHOTO: @asmhijas on Unsplash

77. @ravidjain #confabEDU MAKE IT FRESH STEERING CLEAR OF THE SAME OLD STORY Ravi Jain | @ravidjain Confab Higher Ed, November 7, 2017

Make it fresh: Steering clear of the same old story

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Make it fresh: Steering clear of the same old story