The document discusses five consumer trends that are transforming the market research world: 1) Consumers want on-demand access to information rather than spending hours searching; 2) Consumers prefer bite-sized pieces of information over lengthy reports; 3) Non-verbal digital data like social media and video analytics can provide insights rather than relying solely on surveys; 4) Intuitive, simple user interfaces allow access to new technologies without extensive training; 5) Consumers want dynamic, tailored products and services rather than static options. These trends will lead to changes in market research like do-it-yourself survey collection, shorter surveys, use of observed online data, and dynamic digital dashboards replacing standard reports.