Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Five consumer trends transforming the market research world

70 vues

Publié le

Kristi identifies trends from the wider world and then shows how they will imapct the world of market research.

Publié dans : Formation
  • Soyez le premier à commenter

Five consumer trends transforming the market research world

  1. 1. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward Five consumer trends transforming the market research world. Kris& Zuhlke
  2. 2. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward As consumers, we are moving from hours to find answers to on demand….. Traditional library Siri
  3. 3. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward In our market research world, we are moving from hours for answers to on demand….. Full Service Research Firm
  4. 4. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward As consumers, we want bitesize. Full closets Monthly curation
  5. 5. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward In Market Research, we want bitesize. Long surveys Quick & accessible
  6. 6. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward As consumers, we don’t always confess emotions or communicate life events with words. Writing letters
  7. 7. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward In Market Research, we collect data that doesn’t always require a survey. Social Media Video Analytics
  8. 8. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward As consumers, we rely on beautiful and simple user interfaces so new skills are not required to operate new technologies. Only for adults to learn Children can intuitively use a “computer”
  9. 9. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward In Market Research, we rely on beautiful and simple user interfaces so new skills are not required to operate new technologies.
  10. 10. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward As consumers, we are moving from static to dynamic products & services. DVD You Choose What to See
  11. 11. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward In Market Research, we will move from static deliverables from suppliers to dynamic.
  12. 12. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward Survey collection will be DIY Surveys will be much shorter Shift towards observed data vs claimed (If government regulations don’t interfere) Basic analytics capabilities will not be required due to advanced User Interfaces on top of advanced technologies (Counter trend here which requires more analytic capabilities among a set of people) All Market Research “reports” will be a dynamic dashboard and be automated The 5 new realities of Market Research
  13. 13. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward Thank You! Kristi Zuhlke kristi@knowledgehound.com
  14. 14. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward Q & A Kris7 Zuhlke KnowledgeHound Ray Poynter NewMR
  15. 15. Five consumer trends transforming the market research world Kris7 Zuhlke, KnowledgeHound Looking Forward NewMR 2018 Sponsors Communica7on Gold Silver

×