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Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Video as a powerful tool to
communicate innovative
research methodologies to
your business partners
Nadia Morozova
bestinsightsphere.com
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Where does
storytelling start?
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
How did you get this data?
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Strategic business
questions often require
complex research
methodologies
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Prepare your methodology storytelling
in advance
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Case Study 1: e-commerce shopper
behavior
Blending neuroscience, qualitative and quantitative
research methodologies
Location
& time
Screening Study
Part #1
Quality
Control
Study
Part #2
Study
Part #3
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Case Study 2: new product launch
Concept & product testing
Multiple locations with different taste & product experience	
Why these
markets &
consumers?
Which
concept &
product?
What market?
Location
& time
Study
Part #1
Quality
Control
Study
Part #2
What
facility? Study
Part #1
Quality
Control
Study
Part #2
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Where else can
methodological videos
be used?
Introduction of
concepts : Behavioral
Economics, Zero
Moment of Truth
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
How to engage the audience?
3. prove the choice of
research methodology	
1. business questions	 2. translate business
questions into research
questions
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Thank You!
	
	
Nadia	Morozova	
	
nadia@bes0nsightsphere.com
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Q	&	A	
Nadia	Morozova	
bes0nsightsphere.com	
Sue	York	
NewMR
Video	as	a	tool	to	communicate	innova0ve	research	methodologies	to	your	business	partners	
Nadia	Morozova,	Bes0nsightsphere.com	
The Future of
Video
	
	
Pla0num	
Communica0on	
Silver	
Gold	
NewMR	2018	Sponsors

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Video as a powerful tool to communicate innovative research methodologies to your business partners