Soumettre la recherche
Mettre en ligne
Chp 1 marketing creating and capturing customer value
•
Télécharger en tant que PPT, PDF
•
7 j'aime
•
1,111 vues
Mohammed Razib
Suivre
Philip Kotler- Chapter:1
Lire moins
Lire la suite
Formation
Signaler
Partager
Signaler
Partager
1 sur 35
Télécharger maintenant
Recommandé
Principles of Marketing - Chapter 14
Principles of Marketing - Chapter 14
Perkha Khan
Chapter #16
Chapter #16
Rayjenn Danielle Ferriols
Marketing Chapter no 6
Marketing Chapter no 6
Haroon Ahmed
Principles of Marketing - Chapter 16
Principles of Marketing - Chapter 16
Perkha Khan
Principles of Marketing - Chapter 12
Principles of Marketing - Chapter 12
Perkha Khan
Marketing Management - Chapter 2
Marketing Management - Chapter 2
Perkha Khan
Chapter #14
Chapter #14
Rayjenn Danielle Ferriols
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Kristoffer Jongco
Recommandé
Principles of Marketing - Chapter 14
Principles of Marketing - Chapter 14
Perkha Khan
Chapter #16
Chapter #16
Rayjenn Danielle Ferriols
Marketing Chapter no 6
Marketing Chapter no 6
Haroon Ahmed
Principles of Marketing - Chapter 16
Principles of Marketing - Chapter 16
Perkha Khan
Principles of Marketing - Chapter 12
Principles of Marketing - Chapter 12
Perkha Khan
Marketing Management - Chapter 2
Marketing Management - Chapter 2
Perkha Khan
Chapter #14
Chapter #14
Rayjenn Danielle Ferriols
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Kristoffer Jongco
Marketing Managment Kotler mm14 ch07_dppt
Marketing Managment Kotler mm14 ch07_dppt
Tayyab Jutt
Principles of marketing chapter 20
Principles of marketing chapter 20
rakib hossain
Kotler mm 14e_19_ippt
Kotler mm 14e_19_ippt
Beulah Heights University
Schiffman cb10 ppt_04
Schiffman cb10 ppt_04
ftsutton
Kotler pom13e student_04
Kotler pom13e student_04
Ambreen Zaineb
Marketing Management - Chapter 1
Marketing Management - Chapter 1
Perkha Khan
Principles of Marketing - Chapter 13
Principles of Marketing - Chapter 13
Perkha Khan
Principles of Marketing - Chapter 17
Principles of Marketing - Chapter 17
Perkha Khan
Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15
Perkha Khan
Delivering Value:Designing & ManagingIntegrated Marketing Channels
Delivering Value:Designing & ManagingIntegrated Marketing Channels
Choudhry Asad
Schiffman cb10 ppt_06
Schiffman cb10 ppt_06
ftsutton
Kotler chapter 15
Kotler chapter 15
9209407
Chapter 1
Chapter 1
Zeeshan Alam (MBA Finance)
Marketing Management - Chapter 9
Marketing Management - Chapter 9
Perkha Khan
Chapter #11
Chapter #11
Rayjenn Danielle Ferriols
Chapter 1 Marketing Management
Chapter 1 Marketing Management
PeleZain
Creating brand equity
Creating brand equity
Saxbee Consultants
Services Marketing Chapter 3 Plugging Into the Information Age
Services Marketing Chapter 3 Plugging Into the Information Age
Dr. John V. Padua
Kotler Keller Branding Slides
Kotler Keller Branding Slides
Moises Cielak
Dasrat goswami (2)
Dasrat goswami (2)
Dasrat goswami
Principles Of Marketing 1
Principles Of Marketing 1
ali.jibran
Pop Culture Marketing & Branding
Pop Culture Marketing & Branding
Prof. Jonathan A. J. Wilson PhD
Contenu connexe
Tendances
Marketing Managment Kotler mm14 ch07_dppt
Marketing Managment Kotler mm14 ch07_dppt
Tayyab Jutt
Principles of marketing chapter 20
Principles of marketing chapter 20
rakib hossain
Kotler mm 14e_19_ippt
Kotler mm 14e_19_ippt
Beulah Heights University
Schiffman cb10 ppt_04
Schiffman cb10 ppt_04
ftsutton
Kotler pom13e student_04
Kotler pom13e student_04
Ambreen Zaineb
Marketing Management - Chapter 1
Marketing Management - Chapter 1
Perkha Khan
Principles of Marketing - Chapter 13
Principles of Marketing - Chapter 13
Perkha Khan
Principles of Marketing - Chapter 17
Principles of Marketing - Chapter 17
Perkha Khan
Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15
Perkha Khan
Delivering Value:Designing & ManagingIntegrated Marketing Channels
Delivering Value:Designing & ManagingIntegrated Marketing Channels
Choudhry Asad
Schiffman cb10 ppt_06
Schiffman cb10 ppt_06
ftsutton
Kotler chapter 15
Kotler chapter 15
9209407
Chapter 1
Chapter 1
Zeeshan Alam (MBA Finance)
Marketing Management - Chapter 9
Marketing Management - Chapter 9
Perkha Khan
Chapter #11
Chapter #11
Rayjenn Danielle Ferriols
Chapter 1 Marketing Management
Chapter 1 Marketing Management
PeleZain
Creating brand equity
Creating brand equity
Saxbee Consultants
Services Marketing Chapter 3 Plugging Into the Information Age
Services Marketing Chapter 3 Plugging Into the Information Age
Dr. John V. Padua
Kotler Keller Branding Slides
Kotler Keller Branding Slides
Moises Cielak
Dasrat goswami (2)
Dasrat goswami (2)
Dasrat goswami
Tendances
(20)
Marketing Managment Kotler mm14 ch07_dppt
Marketing Managment Kotler mm14 ch07_dppt
Principles of marketing chapter 20
Principles of marketing chapter 20
Kotler mm 14e_19_ippt
Kotler mm 14e_19_ippt
Schiffman cb10 ppt_04
Schiffman cb10 ppt_04
Kotler pom13e student_04
Kotler pom13e student_04
Marketing Management - Chapter 1
Marketing Management - Chapter 1
Principles of Marketing - Chapter 13
Principles of Marketing - Chapter 13
Principles of Marketing - Chapter 17
Principles of Marketing - Chapter 17
Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15
Delivering Value:Designing & ManagingIntegrated Marketing Channels
Delivering Value:Designing & ManagingIntegrated Marketing Channels
Schiffman cb10 ppt_06
Schiffman cb10 ppt_06
Kotler chapter 15
Kotler chapter 15
Chapter 1
Chapter 1
Marketing Management - Chapter 9
Marketing Management - Chapter 9
Chapter #11
Chapter #11
Chapter 1 Marketing Management
Chapter 1 Marketing Management
Creating brand equity
Creating brand equity
Services Marketing Chapter 3 Plugging Into the Information Age
Services Marketing Chapter 3 Plugging Into the Information Age
Kotler Keller Branding Slides
Kotler Keller Branding Slides
Dasrat goswami (2)
Dasrat goswami (2)
En vedette
Principles Of Marketing 1
Principles Of Marketing 1
ali.jibran
Pop Culture Marketing & Branding
Pop Culture Marketing & Branding
Prof. Jonathan A. J. Wilson PhD
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and Loyalty
Free Talk 2 Other
Kotler mm 14e_08_ippt
Kotler mm 14e_08_ippt
iothman10
Managerial economics
Managerial economics
Projects Kart
Philip Kotler
Philip Kotler
mvrkprasad
Managerial economics
Managerial economics
akashsharma622
Kotler mm14 ch01_dppt
Kotler mm14 ch01_dppt
KHALED AL-SAWY
Managerial Economics: Meaning, scope and methods of Managerial Economics
Managerial Economics: Meaning, scope and methods of Managerial Economics
We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer Value
KathyBright
1st Semester MBA (Dec-2013) Question Papers
1st Semester MBA (Dec-2013) Question Papers
BGS Institute of Technology, Adichunchanagiri University (ACU)
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)
Sejal Gaikwad
Introduction to managerial economics
Introduction to managerial economics
Snigdha Singh
Lipton
Lipton
Fatima Arshad
Managerial Economic notes 1st sem mba
Managerial Economic notes 1st sem mba
Babasab Patil
Business Strategy of Unilever (Lipton)
Business Strategy of Unilever (Lipton)
Omer Malik
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
Korea Institute of Marketing Education
Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1
Mazhar Masood
BCG Matrix
BCG Matrix
Vishal Wadekar
Philip Kotler Chapter 1
Philip Kotler Chapter 1
Nataraj Pangal
En vedette
(20)
Principles Of Marketing 1
Principles Of Marketing 1
Pop Culture Marketing & Branding
Pop Culture Marketing & Branding
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and Loyalty
Kotler mm 14e_08_ippt
Kotler mm 14e_08_ippt
Managerial economics
Managerial economics
Philip Kotler
Philip Kotler
Managerial economics
Managerial economics
Kotler mm14 ch01_dppt
Kotler mm14 ch01_dppt
Managerial Economics: Meaning, scope and methods of Managerial Economics
Managerial Economics: Meaning, scope and methods of Managerial Economics
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer Value
1st Semester MBA (Dec-2013) Question Papers
1st Semester MBA (Dec-2013) Question Papers
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)
Introduction to managerial economics
Introduction to managerial economics
Lipton
Lipton
Managerial Economic notes 1st sem mba
Managerial Economic notes 1st sem mba
Business Strategy of Unilever (Lipton)
Business Strategy of Unilever (Lipton)
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1
BCG Matrix
BCG Matrix
Philip Kotler Chapter 1
Philip Kotler Chapter 1
Similaire à Chp 1 marketing creating and capturing customer value
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Umairahmad154
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
MuhammadFarazKhan16
1_INTRODUCTION TO MKT.ppt
1_INTRODUCTION TO MKT.ppt
DrTrecy1
Chapter #1
Chapter #1
Mirawati Sahib
Chapter 1 somali marketing
Chapter 1 somali marketing
siciid xuseen
Kotler pom13e student_01
Kotler pom13e student_01
MohdAlifHafifi
Chapter-1.ppt
Chapter-1.ppt
SheenaRCunanan
principles of marketing
principles of marketing
Sahil Singla
Chapter-1 Marketing: Creating and Capturing Customer Value
Chapter-1 Marketing: Creating and Capturing Customer Value
Yousif Solangi
principles of marketing Chapter #1
principles of marketing Chapter #1
Absar Shabbir
chapter 1.ppt
chapter 1.ppt
RehmanEmon1
Dasrat goswami
Dasrat goswami
Dasrat goswami
Kotler pom13e instructor_01
Kotler pom13e instructor_01
Hùssâîn Mîrzã
Principles of Marketing - Chapter 1
Principles of Marketing - Chapter 1
Perkha Khan
Principles of marketing_chapter_1
Principles of marketing_chapter_1
Anis Arafat
A kotler ch 01 05
A kotler ch 01 05
Akash Maurya
01
01
Prime University
Creating and Capturing Customer Value
Creating and Capturing Customer Value
arshilajaan
Marketing
Marketing
AliKazam2
1- Ch1.pdf
1- Ch1.pdf
yoonmi6
Similaire à Chp 1 marketing creating and capturing customer value
(20)
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1_INTRODUCTION TO MKT.ppt
1_INTRODUCTION TO MKT.ppt
Chapter #1
Chapter #1
Chapter 1 somali marketing
Chapter 1 somali marketing
Kotler pom13e student_01
Kotler pom13e student_01
Chapter-1.ppt
Chapter-1.ppt
principles of marketing
principles of marketing
Chapter-1 Marketing: Creating and Capturing Customer Value
Chapter-1 Marketing: Creating and Capturing Customer Value
principles of marketing Chapter #1
principles of marketing Chapter #1
chapter 1.ppt
chapter 1.ppt
Dasrat goswami
Dasrat goswami
Kotler pom13e instructor_01
Kotler pom13e instructor_01
Principles of Marketing - Chapter 1
Principles of Marketing - Chapter 1
Principles of marketing_chapter_1
Principles of marketing_chapter_1
A kotler ch 01 05
A kotler ch 01 05
01
01
Creating and Capturing Customer Value
Creating and Capturing Customer Value
Marketing
Marketing
1- Ch1.pdf
1- Ch1.pdf
Plus de Mohammed Razib
Theory of production
Theory of production
Mohammed Razib
Measurement of national income
Measurement of national income
Mohammed Razib
Exchange rates
Exchange rates
Mohammed Razib
Aggregate demand ii
Aggregate demand ii
Mohammed Razib
Aggregate demand
Aggregate demand
Mohammed Razib
The open economy
The open economy
Mohammed Razib
Chp 9 nw product development and product life cycle strategies
Chp 9 nw product development and product life cycle strategies
Mohammed Razib
Chp 8 products, service & brands building customer value
Chp 8 products, service & brands building customer value
Mohammed Razib
Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customer
Mohammed Razib
Chp 6 business markets & business buyer behavior
Chp 6 business markets & business buyer behavior
Mohammed Razib
Chp 5 customer markets & consumers buyer behavior
Chp 5 customer markets & consumers buyer behavior
Mohammed Razib
Chp 4 managing information to gain customer insights
Chp 4 managing information to gain customer insights
Mohammed Razib
Chp 3 analyzing the market environment
Chp 3 analyzing the market environment
Mohammed Razib
Chp 2 company & marketing strategy partnering to build customer relationship
Chp 2 company & marketing strategy partnering to build customer relationship
Mohammed Razib
New product development(green coconut water jaul)
New product development(green coconut water jaul)
Mohammed Razib
New product development(green coconut water)
New product development(green coconut water)
Mohammed Razib
Chp 12 principle of marketing
Chp 12 principle of marketing
Mohammed Razib
Chp 11 principle of marketing
Chp 11 principle of marketing
Mohammed Razib
Chp 10 principle of marketing
Chp 10 principle of marketing
Mohammed Razib
Chp 7 pinciple of marketing
Chp 7 pinciple of marketing
Mohammed Razib
Plus de Mohammed Razib
(20)
Theory of production
Theory of production
Measurement of national income
Measurement of national income
Exchange rates
Exchange rates
Aggregate demand ii
Aggregate demand ii
Aggregate demand
Aggregate demand
The open economy
The open economy
Chp 9 nw product development and product life cycle strategies
Chp 9 nw product development and product life cycle strategies
Chp 8 products, service & brands building customer value
Chp 8 products, service & brands building customer value
Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customer
Chp 6 business markets & business buyer behavior
Chp 6 business markets & business buyer behavior
Chp 5 customer markets & consumers buyer behavior
Chp 5 customer markets & consumers buyer behavior
Chp 4 managing information to gain customer insights
Chp 4 managing information to gain customer insights
Chp 3 analyzing the market environment
Chp 3 analyzing the market environment
Chp 2 company & marketing strategy partnering to build customer relationship
Chp 2 company & marketing strategy partnering to build customer relationship
New product development(green coconut water jaul)
New product development(green coconut water jaul)
New product development(green coconut water)
New product development(green coconut water)
Chp 12 principle of marketing
Chp 12 principle of marketing
Chp 11 principle of marketing
Chp 11 principle of marketing
Chp 10 principle of marketing
Chp 10 principle of marketing
Chp 7 pinciple of marketing
Chp 7 pinciple of marketing
Dernier
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
Jisc
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
Esquimalt MFRC
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
MaryamAhmad92
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
pradhanghanshyam7136
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
neillewis46
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
Mebane Rash
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Pooja Bhuva
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
UmeshTimilsina1
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
Ramakrishna Reddy Bijjam
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
marlenawright1
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
Dr. Sarita Anand
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
Nguyen Thanh Tu Collection
Understanding Accommodations and Modifications
Understanding Accommodations and Modifications
MJDuyan
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Dr Vijay Vishwakarma
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
Nguyen Thanh Tu Collection
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Denish Jangid
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
Pooja Bhuva
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Pooja Bhuva
Dernier
(20)
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
Understanding Accommodations and Modifications
Understanding Accommodations and Modifications
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Chp 1 marketing creating and capturing customer value
1.
Chapter 1- slide
1 Chapter One Marketing: Creating and Capturing Customer Value
2.
Chapter 1- slide
2 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall What is Market? • Market is the place where sellers & buyers meet. (Simplest definition) • It can be said that a market is the place by which the prices of goods and services are established. (Little more complex) • A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. (Very complex definition)
3.
Chapter 1- slide
3 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Buzz Words • Markets are the set of actual and potential buyers of a product
4.
Chapter 1- slide
4 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Random Terms • Advertising • Promotions • Sales • Services • Delivery • Sponsorships • Bill Board • Retaining • E-Commerce • Catalogues • Packaging • Coupons
5.
Chapter 1- slide
5 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall What Is Marketing? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return
6.
Chapter 1- slide
6 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Another Definition Could be •Marketing involves having the right product available in the right place at the right time and making sure that the customer is aware about the product.
7.
Chapter 1- slide
7 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs • Customer needs, wants, and demands • Market offerings • Value and satisfaction • Exchanges and relationships • Markets Core Concepts
8.
Chapter 1- slide
8 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs Customer Needs, Wants, and Demands
9.
Chapter 1- slide
9 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs • Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want • Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
10.
Chapter 1- slide
10 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs Customer Value and Satisfaction Expectations
11.
Chapter 1- slide
11 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Exchange is the act of obtaining a desired object from someone by offering something in return Understanding the Marketplace and Customer Needs
12.
Chapter 1- slide
12 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing management is the art and science of choosing target markets and building profitable relationships with them – What customers will we serve? – How can we best serve these customers?
13.
Chapter 1- slide
13 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Market segmentation refers to dividing the markets into segments of customers Target marketing refers to which segments to go after Selecting Customers to Serve
14.
Chapter 1- slide
14 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Demarketing is marketing to reduce demand temporarily or permanently; the aim is not to destroy demand but to reduce or shift it Selecting Customers to Serve
15.
Chapter 1- slide
15 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Choosing a Value Proposition The value proposition is the set of benefits or values a company promises to deliver to customers to satisfy their needs
16.
Chapter 1- slide
16 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing Management Orientations
17.
Chapter 1- slide
17 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Production concept is the idea that consumers will favor products that are available or highly affordable Marketing Management Orientations
18.
Chapter 1- slide
18 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Product concept is the idea that consumers will favor products that offer the most quality, performance, and features. Organization should therefore devote its energy to making continuous product improvements. Marketing Management Orientations
19.
Chapter 1- slide
19 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large scale selling and promotion effort Marketing Management Orientations
20.
Chapter 1- slide
20 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do
21.
Chapter 1- slide
21 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Societal marketing concept is the idea that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-term interests, and society’s long-run interests
22.
Chapter 1- slide
22 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall The marketing mix is the set of tools (four Ps) the firm uses to implement its marketing strategy. It includes product, price, promotion, and place. Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers. Preparing an Integrated Marketing Plan and Program
23.
Chapter 1- slide
23 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction Customer Relationship Management (CRM)
24.
Chapter 1- slide
24 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships Relationship Building Blocks: Customer Value and Satisfaction
25.
Chapter 1- slide
25 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships Customer Relationship Levels and Tools
26.
Chapter 1- slide
26 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • Relating with more carefully selected customers uses selective relationship management to target fewer, more profitable customers • Relating more deeply and interactively by incorporating more interactive two way relationships through blogs, Websites, online communities and social networks The Changing Nature of Customer Relationships
27.
Chapter 1- slide
27 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Partner relationship management involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers Building Customer Relationships
28.
Chapter 1- slide
28 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • Partners inside the company is every function area interacting with customers – Electronically – Cross-functional teams • Partners outside the company is how marketers connect with their suppliers, channel partners, and competitors by developing partnerships Partner Relationship Management
29.
Chapter 1- slide
29 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • Supply chain is a channel that stretches from raw materials to components to final products to final buyers • Supply management • Strategic partners • Strategic alliances Partner Relationship Management
30.
Chapter 1- slide
30 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers • Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage Creating Customer Loyalty and Retention
31.
Chapter 1- slide
31 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers Share of customer is the portion of the customer’s purchasing that a company gets in its product categories Growing Share of Customer
32.
Chapter 1- slide
32 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers Customer equity is the total combined customer lifetime values of all of the company’s customers
33.
Chapter 1- slide
33 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers • Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized • Different types of customers require different relationship management strategies – Build the right relationship with the right customers Building Customer Equity
34.
Chapter 1- slide
34 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall The Changing Marketing Landscape Major Developments
35.
Chapter 1- slide
35 Thank You
Télécharger maintenant