Insights

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INDEX
Sr.no. Title Page number
1
2
3
4
5
6
7
8
9
10
What is Image Management ?
3 Dimensions of the First Interaction
5 mantras of Visual Expression
7 keys to make heads turn
Why the Tie and Why not the knots ?
What Wikipedia does not tell you about Office Wear
Camouflage an Ultra Thin Body
Corporate Chic for Diwali
Stylish, Trendy and Color Savvy
Redefining WorkWear for Indian Urbanistas
3
6
8
12
17
21
23
24
27
31

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WHAT IS IMAGE MANAGEMENT ?
Google the words “Image Management” or “Image Consultancy”, and all you see are the pages and websites of those
in the business. There is very little content devoted to the subject by the rest of the world. “Personal branding” and
“Styling” command a lot more online space, and mindshare.
What exactly is Image Management ?
 It is “Styling for the Personal Brand”.
 It is about reducing the gap between your self-image, and how others see you.
 It is about amalgamation of your authentic self, with your professional and lifestyle requirements.
 It is about creating a way of life. Your appearance and body language become the medium of communication,
as much as verbal language does.
 It is about being an integrated personality.
The world has moved forward from Intelligence Quotient to Emotional Intelligence and Spiritual Intelligence. Visual
Intelligence is the art and science of interpreting the signals given out by a person’s physical appearance, and using
them to project your personal brand.
I can list out my own personality traits that drew me to it. At the outset, some may appear unrelated to the topic.
 I have tried my hand at writing fiction, but did not make much headway. My strength lies in summarising and
conceptualizing thought patterns, not expanding them to tell a story.
 I prefer communicating by mail or messages, rather than phone calls, for keeping communication brief and
crisp.
 I have used change in hairstyles and dressing in a different manner, to express rebellion in my younger days.
Dressing and body language appeared to be the better elevator pitch, than endlessly playing around with words. On
delving deeper in the topic, I realized that I had been practising much of it before, with some help from the reflection
in the mirror, but without knowing the terminology. On certain days, I was gripped by a “ This is not me” feeling in the
morning. Either I spent an extra few minutes in changing and reported to work late, or avoided meeting people
throughout the day. Gradually, I evolved my own solutions, and became super-organized in this sphere.
Just look inwards, and answer the following questions about yourself .

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The Authentic You
 Summarize your identity in 2-3 sentences.
 What are you grateful for, in life, at this moment ?
 List the idols/mentors/people you look up to, and write 2 sentences about each of them.
 What do you think is the purpose of your existence in your organization/ professional and personal space ?
 How do you define Integrity ?
 Which compliment do you receive more often – “Awesome outfit”, or “ You look perfect ----------as always” ?
The Professional You
 Does your organization have a dress code ?
 How many face-to-face client interactions do you have in a week ?
 How many days in a week are spent in boardroom meetings ?
 What is the size of the team reporting to you?
 Have you ever felt out-of-place in a professional setup, owing to your outfit ?
The Social and Leisurely You
 How do you spend your holidays and leisure hours ?
 List in order of priority : Comfort, Style, Beauty, Appropriateness, Being the cynosure of all eyes, looking
better than your neighbour.
 How many social events do you attend in a month ? Are they with the same cliché of friends, or different
groups ?
 Do you think it is worthwhile investing in designer brands ?
 Do you own pieces that were bought with great fondness, but have been seldom used ? Would you like to use
them in restructured outfits ?
Answers to the above questions will cull out the fundamentals for an image that you need to have.

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DO YOU NEED AN IMAGE CONSULTANT ?
 How great is your concern about how you present yourself to the world ?
 Do you think, changing your image will have a positive impact on the quality of your life ?
 What can be done about it, other than investing in a new, expensive wardrobe? Prioritize your answers.
 Would your life be different, if others see you in the same manner, as you wish to project yourself ?
 What would doubling your communication effectiveness feel like ?
This self-analysis will lead you to recognize an unidentified need, if it exists. Let a professional handle the nitty-gritty of
implementing the details.

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3 D I M E N S I O N S O F T H E F I R S T I N T E R A C T I ON
PROJECTING AN IMAGE
Packaging of a product cannot be over-emphasized in the present day world. Resume writing, writing LinkedIn
profiles, development of soft skills are services, which people try to sell to you, practically every day of the week.
Yet, we look in the mirror every morning, and miss the fact, that your reflection offers the first glimpse of the
package. It is the first and easiest step towards expression of your personality. Each of us has this avenue of
expression available to us from an early age. Parents will testify to the wilful choices made by young people, and
differences of opinion in families and educational institutions, on the appropriate projection of their personalities.
THE FIRST DIMENSION
How you feel, and how do you wish to project yourself ? The internal conversation in your head goes on :
a) “I want to break the ice today, and find a solution to this problem”.
b) “ How the hell can the team not follow instructions ? The task needs to be completed today”.
c) “Oh, boy! I am meeting Karan Johar today. Must bag this coveted role in his forthcoming movie”.
How do I wish to appear to others, and what do I need to convey ?
a) Need to look approachable
b) Need to look authoritative
c) Need to look attractive and appropriate.
THE SECOND DIMENSION
What does the other person really see in you, at first glance ? And what does it convey ?
1. Face and expression :
The kind of person you are – pleasant, affable, aloof, serious, curious or approachable.
2. Clothes :
Your age, nationality, profession, temperament, mood, aesthetic, social and political values.
3. Appropriateness :
Your level of comfort with the surroundings, whether you are a native or a tourist, sophistication quotient, social
or professional savvy and social sensibility.
The first and second dimension may not always match. Your internal thoughts and the required external expressions
may not be the same. But you need to synchronize it to create the desired effect.

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THE THIRD DIMENSION
What happens beyond the first impression ?
There is an internal conversation going on in the mind of the viewer.
“She appears to be in a good mood. Let me ask if I can do something for her ?”
“ Looks arrogant. I don’t need to give him any workable ideas. Let him issue instructions, and take the
consequences.”
“ Wow! What a dress sense ! Just right for the role that I have in mind. Let me seek further confirmations
by talking to him”.
The other person decides on his or her strategy to respond.
CAN YOU INFLUENCE THIS RESPONSE ?
An emphatic YES.
HOW ?
a. By knowing the art and science of dressing.
b. By awareness of the messages that you convey.
c. By dressing in line with your schedule for the day, and the purpose of your meetings.
d. By an easy transition from one look to another, if needed.
The impact of your personality is further strengthened by body language, verbal and vocal communication, and social
media projections, all of which are soft skills.
We will continue this in a series of articles. Meanwhile, views and suggestions are welcome.

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5 MANTRAS FOR VISUAL EXPRESSION
A BEAUTIFUL THOUGHT
Who invented the concept of corporate dress codes ? There is a rebel inside each of us, which was created in school.
Being confined in uniforms obstructed our discovery of glamour. Breaking the rules earned us notoriety with the
authorities, but also peer admiration.
I came across an article by Robert Anton Wilson, which says that the first 25 years of our lives are spent in being
compelled to conform to societal norms. He says - “It takes the first third of our lives to destroy the curiosity and
experimentalism; and in most cases, we become placid parts of a docile herd”. Just brilliant !
THE CONCEPT OF IMAGE
The movement has now shifted from the campus to corporates. A dress code cripples individuality. Think again.
What is the basic unit of thinking ? Work backwards, and then again forward. The brain sees alphabets as images.
There it goes :
Images  Alphabets  Words  Thoughts  Ideas  Concepts  Philosophy, Science , Literature and so on…
The visual image of individuals gradually leads to the identity and structure of organizations, society and nation.
What shapes our personalities ? We are born flat and blank, like the black rectangle shown below. In the process of
growing up, we imbibe some values and discard others. The final shape that emerges is the star – the individual.

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GETTING THE DRESS CODE RIGHT
HR executives in corporates are fighting a tough battle, too. How do you decide on propriety in the face of
international, multi-cultural, multi-religious diversity? How do you decide if a tattoo is discreet or unacceptable ?
What about henna on women’s palms and bindis, that might have religious significance? How are the multitude of
hair and nail colors to be classified as proper or improper ? How do you say a kurta with a collar is acceptable, but a
salwar is too loose, and a churidar too tight for corporate wear ? Dupattas have been a symbol of modesty in India,
but flowy drapes dilute the professional edge.
The first step is to eliminate all unacceptable factors, then add a few desirable ones, and leave some scope for the
employee to express his individuality. We need a vibrant working force, not clones or robots-in-uniform.
A simplistic corporate dress code can be created with the following principles:
1. Minimum level of international style scale
Trousers, skirts, shirts, jackets and ties are a part of international corporate attire. Elegant, local versions can be
created with the sari and kurtas.
2. No distractions
Anything that distracts the viewer from work is not acceptable. This includes elaborate nail art, dangling jewellery,
pierced body parts other than ears, excessive skin show, multi-coloured ombre hair patterns.
3. Organizational image
All client or public facing roles need to represent the organizational image. It could be a formal jacket for
corporate wear, or a khadi jacket for election campaigns.
4. Professional identification
Certain professions are known by the manner in which they dress – like lawyers, bankers, doctors, teachers etc.
The norms need to be followed to the maximum extent possible.

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5. Corporate culture
The level of formality or informality, the focus on creativity, the hierarchical structures will be reinforced by the
manner in which the employees dress.
INDIVIDUALITY CANNOT BE IGNORED
Do you remember the rose that Salma Sultan wore on her hair on DoorDarshan ? The silver streak on Mrs. Indira
Gandhi’s crown ? The monogrammed striped suit ? Navjot Singh Sidhu’s signature style ? The easy elegance of some
celebrities ?
Can we not find that one element that helps in expressing ourselves ?
STYLE IS NOT THE ONLY MANTRA
1. Body shape
The attire should suit your body shape, enhancing the positives, and concealing the negatives.
2. Affordability
It should suit your pocket, too. No more “50 Cents”, who say that the cars and jewellery went back to the stores.
3. Being YOU

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It should be an extension of your personality, not a super-imposed structure.
4. The show case
Your attire is a show case for your personal and professional identity. This is visual merchandizing at its best.
5. THE ART AND SCIENCE
It is as simple as being yourself, and as complex as crafting an image for the world. Revel in it .

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7 KEYS TO MAKE HEADS TURN
You are watched, if you are successful. And you are on the path to success, if you are watched.
Mark Zuckerberg, with his penchant for the grey hoodie, and Liz Taylor, who travelled with 90 suitcases, have all been
widely discussed in the media. It is living life in a fishbowl, where each detail is hungrily lapped up by the eager public.
It takes an army of brand strategists, stylists and sponsoring designers, to take them where they are, and to project
the image that they wish to convey.
Dressing Right is an art and science, and yet, not rocket science. The whole concept can be summed up in 7 elements
of style, for an average person.
1. The Magic of Neutrals
Yes, it starts with the blandest of all elements- the wardrobe neutrals. Incorporate basic pieces like trousers, shirts,
skirts and jackets in classic cuts in these colors. This should comprise at least 70% of your wardrobe.
New colors like greige ( grey+beige) could be the rage of the month or year or decade. You can add your favorites to
this row of colors, which can be easily combined with any other color.
2. The Effect of Layer
Layers are the jackets, coats, sweaters, shrugs, scarves and stoles added on to the basic layer. Strategic use of
layers conceals the flaws in the body shape, and adds to the elan of the outfit.
Use them in different fabrics, cuts and styles to create a stylish outfit.

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3. The Color-wheel concept
Stick up this color wheel charts inside your wardrobe, where you can see it, before pulling out your clothes for the
day, to create combinations. Cardboard wheels are available with sliding tops, which help you in choosing the right
color combinations.
The first wheel shows the primary, secondary and tertiary colors. The secondary and tertiary colors are derived by
combining the primary colors.
a) Analogous color scheme – colors adjoining each other on the wheel ( the monochrome effect)
b) Complementary colors are colors diametrically opposite each other ( the contrast effect)
c) Split complementary are colors to the left and right of the complementary color.
d) The Triad pulls the split complementary colors one house further.
e) Square are colors on 4 corners of the wheel.
f) Tetrad are the colors forming a rectangle on the wheel.
Black, white and grey are termed achromatic colors, which can be combined with anything.
The color schemes from (c ) to (f), just add to the possibilities in the first two schemes, increasing the choice in
combinations.
These colors form the ‘accent pieces’ to brighten up the look, when combined with wardrobe neutrals.

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4. Body Shape
This is the most crucial aspect of dressing. The color, cut and style should highlight the best parts, and conceal the less
attractive ones. The basic principles can be summed up as follows :
 Bright and light colors highlight, and dark and deep colors conceal.
 Monochrome combinations would suit heavier and petite figures, since a contrast visually divides the body,
reducing the length.
 Vertical lines in shape, structure, fabric or pattern add to the height. Horizontal lines do the opposite. Diagonal
lines balance the body well.
 Minimize the broader parts with dark colors and firm fabrics. Add bulk to the thinner ones with bright colors.
 If the lower half is heavy, add details on the upper body to move the eye upwards. If the upper body is heavy,
minimise detailing on the top, and draw attention downwards with interesting patterns and color
5. The Level of formality
 Straight lines and cuts, dark and solid colors, pinstripes, sharp tailored styles, a contrast effect in the outfit are
high on the formal scale.
 Curved shapes and lines, patterns, pastel colors, softly tailored styles, indicate approachability.
 Paisleys, polka dots, gingham, plaids, tattersall checks are all classic patterns. Stylized prints, animal and
nursery prints, fancy prints like teapots, faces etc. are not appropriate for a formal occasion.
 In the Indian style scale, kurtas with mandarin collars and straight pants, or sarees in silk and cotton
arconsidered formal. Soft, flowy fabrics are to be avoided.
 The skin show should be minimal in any style or outfit.
Choose the message that you wish to convey, before choosing your clothes.

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6. The Cluster Concept
This one has been done to death, and is yet, crucial to a hassle free working week. Create different looks on paper or
your computer screen, with a few basic garments, the accent pieces and accessories, and arrange your wardrobe
accordingly. A cluster of 5-12 garments can create minimum 20 looks for the month.
The pictures will give you a fair idea.
7. Coordination and Accessorization
This creates the finished look. Accessories can either make or mar an outfit. Different styles of tying a scarf or
necktie, arranging a pocket square, jewellery, shoes and bags are the vital elements.
Quite a lot depends on aesthetics and individual taste, rather than several pages of theory on the subject. Get as
creative as you can.

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Each of the factors above will need a detailed analysis by an expert, for a customized look. But a basic awareness
of these factors can take you through your social and professional life with elan. Needless to say, pre-planning for
the week and an organized wardrobe, helps in time management. Very few of us can afford several hours to dress
for work, in the morning. This is hard work at the outset, that creates easy elegance later.
Happy Dressing !

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WHY THE TIE & WHY NOT THE KNOTS ?
Why does the tie leave people in so many knots, figuratively and metaphorically ?
THE AFICIONADOS
They refuse to take a person’s status seriously, if he is not wearing a tie. The list of followers ranges from Winston
Churchill and James Bond with the propah black blow-ties, to Donald Trump with his elegant pink versions.
THE LIBERTARIANS
Mark Zuckerberg has been compared to ‘a college student, not seeking to impress a girl’. President Barrack Obama
has been condemned as ‘ being incapable of choosing a tie, like many other decisions’.
There are many more in the business and professional world, who see it as a symbol of submission and slavery, being
a ‘noose around the neck’ (aka Richard Branson).
But, there they go ……. blazing trails of success, and ignoring dress codes.
I like to imagine a feminist fashion designer, who laid down the “black and white” dress code for men. Obviously,
because the beautiful ladies were born to shine, while the men served as ‘perfect counterfoils’ for them. And there
was this rebellious, young man, wanting an identity beyond being a gallant escort to the lady, who stole a piece of
colourful silk fabric and invented a new tale for his knighthood. This rectangular piece of fabric evolved from the
cravat, to the necktie in its present-day avatar. The width, knots and patterns have kept fluctuating, and been a
subject of fashion research for several decades. Women do flirt with this piece for a while, but quickly move on to
their own varied styles. Interesting ?
The origin of the tie
From 1800 to 1860, this accessory was worn in the form of a cravat or bandana. Tying it in different ways was an art
form. The bow-tie, scarf and neckerchief versions were invented in 1860. The necktie in its present version has been
around for almost a century, since 1920.

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But, why the tie ? The rectangular or tubular piece of fabric, does not have an utilitarian aspect in male attire. Hence,
it has to serve a ‘higher’ purpose than that.
1. The Professional Identity
A gentleman in a suit and tie is seen as a person, who has reached a certain level of success in his professional field.
The shirt and tie of a young man, also displays his affiliation to a certain profession, club or corporate. Dress codes are
viewed as a symbol of respect to the organization and employers.
2. The Authoritative Edge
The tie creates an aura of authority. Wonder why the dress code was relaxed for the meeting between President
Barrack Obama and Vladimir Putin ? The intention may have been to eliminate intimidation, and conduct the talks in a
congenial atmosphere. The move drew a fair share of criticism from several sections, who saw it as a dilution of image
of the President’s office.
Picture your boss take off his jacket, and loosen the tie after a meeting. He is sending out a message, that he is now,
open to informal discussions.
3. The Aesthetic Perspective
The suit has been voted as the most elegant attire for men, equally by both the genders. The magic lies in the Jacket.
The jacket creates a triangle ( in a buttoned jacket ) or a rectangle ( in an unbuttoned jacket ), close to the face,
drawing attention upwards. The face is the most attractive part of the body. This also moves the eye away, from
other variations or imperfections in the figure.
The tie adds a dash of color and interest, to this triangle or rectangle, thus, keeping the eye fixated on this part. The
pocket square, the tie and collar pins are all worn around this part of the outfit. The scarf in a woman’s outfit serves
the same purpose.
4. Color coordination
The color of the tie either provides a contrast to the shirt, or the jacket. The colors in a well-chosen tie should bring all
the colors of the outfit together, giving it a coordinated look.
It is the accent piece in the entire outfit.
See the play of different elements in the pictures below, and notice where does your eye travel .

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1. The Pattern Play
Classic patterns such as various kinds of stripes, plaids, paisleys, pin dots and polka dots are acceptable in formal
wear. Of these, the solids and stripes have an authoritative air, while the paisleys and polka dots indicate
approachability. The nursery prints and human faces are best left for your get-togethers with bum-chums, or a kids’
birthday party.
2. Beauty in Symmetry
Research has proved the attraction quotient of symmetry in a person’s appearance. The tie is a vertical strip in the
centre, that creates symmetry.
If your facial features are perfectly symmetrical, try creating a slight imbalance with the pocket square. It creates
interest in a quirky kind of way.
3. Innovation
Innovation distinguishes a leader from a follower – Steve Jobs
Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse – Winston Churchill.
The extra edge that you wish to add comes from innovation with this piece of art in your wardrobe. The knot of the
tie, the pattern, the structure can all be elements of added interest. Take your pick.

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Is there an alternative to the tie ?
Yes. The button placket of the shirt will be the ground, for designer imagination to flourish. Buttons in a contrasting
color, collar and plackets in a contrasting color, pin-tucks on both sides of the placket, ruched/ruffled/embroidered
/hand-painted plackets for evening wear, can all create the same effect as that of the tie.
The libertarians can heave a sigh of relief.
The different types pf patterns and knots are beyond the scope of a blog. Those interested may refer to the following
websites :
http://www.thedarkknot.com/pages/different-types-of-tie-patterns
http://www.shirtsmyway.com/articles/different-ways-how-to-tie-a-tie-knots
http://www.gq.com/gallery/ties-neckwear-tie-bars

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WHAT WIKIPEDIA CANNOT TELL YOU ABOUT OFFICE WEAR
You are Stylish, you are Professional , you are Unique. So is your office Nvironment , and the
Konnect that you build with it.
Your SPUNK will show through the balance that you create with the 5 elements mentioned above.
The Style Scale cannot be divided into watertight levels or compartments. It is a continuum,
and you can upgrade or downgrade by adding or removing some elements.
 Working in IT or the creative fields ? Sharp and formal business suits are a No-No for gaining acceptability. You
need to walk the thin line between casual and sloppy. A dishevelled look is not professional, even if you have
worked late for 3 nights, or were catching 40 winks on your office desk. Just that casual trousers count above
denims, and a tailored shirt counts above a round-neck tee. Rock a jumpsuit with a shrug. It keeps you warm,
and reflects warmth and affability.
 Working in a bank ? Is it all greys and blues, jackets and closed shoes ? Rock the reds, or don a dress. Do not
be weary of prints, just team it with black to stay higher on the style scale.
Add a dash of style with a reverse or side French manicure, or a scarf /brooch that lifts the look.

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The 5 rules that Wikipedia does not tell you are about balancing the Authentic and Appropriate.
Body shape
The attire should suit your body shape, not spill out of the HR policies or fashion blogs.
Affordability
It should suit your pocket. No more “50 Cents” celebrity style , which says that the cars and jewellery went back to
the stores.
Being YOU
It should be an extension of your personality, not a super-imposed structure.
The Show Case
Your attire is a show case for your personal and professional identity. This is visual merchandizing at its best.
THE ART AND SCIENCE
It is as simple as being yourself, and as complex as crafting an image for the world. Revel in it.

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CAMOUFLAGE AN ULTRA-THIN BODY
You are envied by your friends, because you are thin or slim, but you feel clothes hang on you, rather than frame your
body. You wish you had some feminine curves to flaunt. You can look fabulous, without adding a kilo.
STYLE TIPS TO CREATE VISUAL ILLUSIONS
1. Wear bright colors in at least one garment, to create an illusion of fullness – neon colors, bright yellow, pink
would all add to the charm. Combine it with muted colors, so as not to look like a candy shop.
2. White and pastels would look fabulous, provided they are compatible with your skin tone.
3. Wear flared skirts, peplum tops, flared trousers, maxi dresses etc. to counteract the overall tubular shape.
4. Wear loose, unstructured tops with straight trousers.
5. Add layers in the form of shrugs, jackets, scarves, stoles, a shirt loosely thrown over a tank-top and jeans.
6. Use wide sashes, belts as much as possible to cinch the waistline and create curves.
7. Use patterns on the clothing to create an illusion of fullness. Polka dots and paisleys are curvy patterns. You
could experience with large, stylish motifs on the upper part of the sari drape.
8. The fabric used should be firm, so that the garment retains its shape, and does not cling to the body.
9. Fabrics with a sheen also help in adding volume.
10. Sheer or lightweight fabrics can be used with a frilly or ruffled design.
11. Geometric cuts or patterns will add interest to the garment, as the eye moves with the geometric shapes
rather than the body line.
12. Wear horizontal stripes, only if you are tall.
13. Wear pencil heels or flats, to complement your body shape. Wedges or platforms should be worn only with
flared trousers or sarees, as they will juxtapose the slender frame.
14. Carry large bags like hobo bags, totes etc, but proportionate to the size of the body. It should not overpower
the total appearance.

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CORPORATE CHIC FOR DIWALI
So, the email invite is out, and the boss’s secretary has called to seek your confirmation of attending the party. You inform
your spouse to block the date, make arrangements for the kids to be left with your parents or friends, buy a befitting gift for
the hostess, and then the million dollar question strikes. The party outfits for both of you ?
You receive another mail from HR, announcing the last working day before Diwali as “Traditional Day”, and maybe a contest
to infuse spirit in the Laxmi Pooja and luncheon party.
You need to strike a balance between your corporate and festive avatars. You need to be seen as traditional and fun-loving,
keeping up with the bonhomie, but not frivolous or OTT. If you are visiting customers with Diwali gifts, it makes sense to tilt
towards the conservative corporate code, with a small traditional touch. Wear your best smile, and an unusual accessory to
liven up the look.
FESTIVE GARB FOR WOMEN IN OFFICE
 A saree can never go wrong, be it a classic silk, French lace, half-and-half or a traditional cotton. Ensure that
the blouse is decorative, but not too revealing.
 Churidars are best worn with straight kurtas. Avoid anarkali kurtas and palazzo pants. The Begum Saheba look
can be reserved for the evening.
 Trousers or a long skirt with a traditional top are fine. Go creative with borders, embroidery and
embellishments.
 Jewellery should be traditional, but not dangling. Subtle makeup is recommended, with either the eyes or lips
being the focal point. No glitter on the face. A slight sheen with an illuminating moisturizer, crème blusher or
a lip gloss is fine.
 Your back will be on display while performing the Aarti or the Puja. So, take care what people see is within the
norms of elegance and corporate codes.
 Your hands are also on display. Ensure manicured hands with a French polish, red or pastel nails. Reserve the
nail art for the evening.
 Sheer clothing, inflammable fabrics, mile-long dupattas or trailing sari pallus are to be strictly avoided. Tame
the loose ends with brooches, pins or decorative knots.
 Bling should be minimal. Copper, matte gold and silver tones are preferred to glittering golds. Bright colors
minus the bling also lends the festive touch.
EVENING WEAR FOR WOMEN
The makeup can be louder, the hairstyles can be experimental, the garments can be a little more flowy, but by and large,
stay within the norms mentioned above. Indian evening gowns, or fusion outfits are acceptable. But skin show should be
minimal. All precautions should be taken to avoid wardrobe malfunctions.

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CORPORATE DONS IN TRADITIONAL ATTIRE
 Nothing beats a kurta with a narrow-bottomed pyjama or churidars.
 Wearing a stole is optional. The color and fabric should be as discreet as possible.
 A Jodhpuri jacket looks elegant, but avoid the bling.
 A matte-finish silk shirt with formal trousers is also fine.
 A colourful khadi jacket worn over trousers and shirt, lends a traditional touch.
 Paisley prints or polka dots on a shirt or tie will add a traditional touch to Western wear.
 Dhoti-pants and Pathani salwars are ruled out, unless you are competing in a Fancy Dress competition.
 A neatly shaved or trimmed beard look is needed. Your face is in focus with the vermilion tikkas. Use the
latest craze in face-washes to keep the skin looking fresh.
 A good deodorant and fragrance is non-negotiable. Be prepared for some bear hugs in effusive greetings.
 Footwear should be easily removable (loafers or sandals), as you move towards the Pooja area. A neat pair of
matching socks, or trimmed toe nails and pedicured feet are essential. Your feet should support you, not let
you down.
CHIN UP FOR THE BOSS’S DINNER PART
 Add velvet suits to the repertoire of evening wear.
 Brighter colors like maroon and copper are acceptable for the dinner party.
 Cream or beige bandhgalas with a pocket-watch look classy. A thin gold chain can also be worn around the
neck.
 Wear a cravat with a suit, instead of a neck-tie. Neckties appear to be on the way out, other than
officewear.
 A pocket square will also look good on a Jodhpuri jacket.

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 Accessories can play a larger role, but avoid dangling jewellery like bracelets and earrings. A good watch,
finger rings, cuff-links and tie-pins are good enough.
 The options for daywear will also be applicable here.
GENERAL TIPS
 Dress as per your temperament, body shape and personal color. You are expected to look like a merrier
version of yourself, not a model or actor.
 Couples may co-ordinate their outfits.
 Clubs, hearts or diamonds on outfits can be a theme for a card party.
 Experiment with patterns, but do not go overboard. It should not take away from the formal theme.
 Dress for comfort, keeping long hours in view.
 You may ask the boss’s secretary for details of the venue ( if it is a poolside or lawn party, wooden dance floor
etc). It helps in choosing appropriate footwear, to avoid accidents.
 Dress safe to protect yourself from the firecrackers and strings of oil lamps and candles. Fabrics in fire-proof
and spill-proof finishes are available for sarees.
 An ice massage preceding makeup for women is advisable, keeping the long evening and warmth generated
by firecrackers in view. Alcoholic drinks too, suffuse the skin with a warm glow.
 If the size of your clutch permits, carry a facial mist. It refreshes the skin, and sets the makeup. Powder touch-
ups may not be needed. But lips need to be touched up, as and when needed.
 Alcohol consumption should be kept within limits. Moderation in behaviour adds to your grace, and social
quotient. You have to face the same colleagues in a formal setting, later.
Wishing you all a happy and power-packed Diwali !

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STYLISH, TRENDY AND COLOR-SAVVY
Does the Pantone Color Forecast for 2016 help or confuse you in planning your wardrobe for 2016?
Volumes will be written on the significance and psychology of color, and how will these colors help in expressing
yourself, or building your mood for the day. What you really need to know is
 What to buy ?
 What to discard ?
 Which colors from your existing wardrobe continue to be in fashion ?
And the buying behaviour is exactly what the trend and fashion forecasters are trying to manipulate. They cannot ask
all the people about their preferences, and maintain inventories of all colors to suit all tastes. Forecasting is based on
market research (demographics, taste, lifestyles) and fashion cycles of the past. Trends do get repeated in a couple of
years. It creates trends, sets expectations for the season and influences buying behaviour for the consumer. It helps
the manufacturers and traders to plan their business. Color codes remind that all the ethereal, ephemeral, mysterious
… whatever colors are ultimately factory goods, and need standardization.
Does that intimidate you, or increase your options ? Your imagination need not get straitjacketed by the two Pantone
Colors for 2016 – Rose Quartz and Serenity.
The best color in the world is that which looks good on you – Coco Chanel

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The colors for the season are many more ( Fall/Winter 2015-16 and Spring 2016 – refer pics at the outset), and will
practically encompass all the garments in your wardrobe. The wardrobe neutrals help you in creating wearable outfits.
The forecast just gives you an indication of what to expect in the stores in 2016.
For the first time, Pantone has chosen two colors as the 2016 flagship colors. These muted shades are a departure
from the bright stand-alone Marsala, Radiant Orchid and Emerald Greens of the past. These two colors are easily
blendable with other colors in your wardrobe, and represent both warm and cool, male and female elements. Makes
life easier for all concerned.
Creation of color scales is a laborious process, but can help you in creating the combinations that bring out the best in
you. See details on the following weblink.
https://datavisualization.ch/inside/how-we-created-color-scales/
STYLE
Style is not about being fashionable or trendy. It expresses your individuality. It is a way to say who you are, without
having to speak.
How do you wear these colors without getting repetitive, avoid dated looks and yet remain true to your individuality ?
Focus on the following elements in an outfit, other than the color.
1. Texture
Different textures can lend a different feel to the same color, and express your mood and personality.

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2. Patterns
The pattern can represent your mood, personality, the need of the occasion and yet be in the same color. They all look
different, and lend variety to your looks.
2. Combinations
Observe the pictures closely to see how the same color either advances or receded, depending on what is it combined
with.
“Why do two colors, put one next to the other, sing? Can one really explain this? no. Just as one can never learn how
to paint.”
― Pablo Picasso
3. Personal color
This impacts the choice in clothes, makeup and nail colors. The latest trends may not look good on you. See how the
impact of the color changes with the skin color of the user.
In case of doubt, push the color a little away from the skin, as on nail tips instead of nail beds. Two-toned or ombre
looks can be created on clothes, nails and lips, to achieve the purpose.

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Be prepared for these colors to invade the cosmetics market, and to see them in your holiday gift bags. Learn how to
use them to your best advantage. Feel free to mix shades and create different looks. Combine with sheer nail paints
and lip glosses to make the color look different. Experiment with textures and effects, to balance the total look.
You need to shine in a finished look, not the colors.
4. Gentlemen beyond black
Guys can incorporate these colors in the wardrobe , wherever possible, without looking ridiculous. Occasion,
profession, personal color , taste and style will all play a vital role.
“How do you know, when you think blue — when you say blue — that you are talking about the same blue as anyone
else?
You cannot get a grip on blue.
Blue is the sky, the sea, a god’s eye, a devil’s tail, a birth, a strangulation, a virgin’s cloak, a monkey’s ass. It’s a
butterfly, a bird, a spicy joke, the saddest song, the brightest day.
Blue is sly, slick, it slides into the room sideways, a slippery trickster.
This is a story about the color blue, and like blue, there’s nothing true about it. Blue is beauty, not truth. ‘True blue’ is a
ruse, a rhyme; it’s there, then it’s not. Blue is a deeply sneaky color.”
― Christopher Moore, Sacré Bleu: A Comedy d'Art
“You know the days when you get the mean reds?
Paul Varjak: The mean reds. You mean like the blues?
Holly Golightly: No. The blues are because you’re getting fat, and maybe it’s been raining too long. You’re just sad,
that’s all. The mean reds are horrible. Suddenly you’re afraid, and you don’t know what you’re afraid of. Do you ever
get that feeling?”
― Truman Capote, Breakfast at Tiffany's

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REDEFINING WORKWEAR FOR INDIAN URBANISTAS
“Don't trust labels - trust logic.” ― Isabella Poretsis
Check the logic in the following statements
Statements
1. 400 million of the Indian population lives in cities.
2. The urban female to male ratio is 929 women per 1000 men.
3. Only 20% of Indian urban women work outside their homes.
Conclusion
The approximate number of the female urban workforce is 74.3 million.
Statements
1. The female CEOs of banks in India have reached where they are, draped in the ubiquitous Indian saree.
2. Fitted western wear does not look good on all body shapes.
3. Closed shoes and hosiery are not meant for tropical climate conditions.
4. At times, western wear looks incongruent with Indian hairstyles ( buns and braids), make-up ( bindi or sindoor) and
jewellery ( mangalsutra or chooda).
5. Certain corporates have programs designed to prepare women for positions in Boards, and to get back the sabbatical
population to work.
Conclusion
 Indian women will choose how they wish to showcase their personalities in the office.
 The talents and competencies that they bring to the office are well-appreciated.
The logic in the latter case is not so direct. There are unlisted assumptions involved. :)

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The Case for Individuality and Balance in attire
We need to be seen as we are – aware, updated, intelligent, responsible and contemporary. The visual image should
open the right window to the total personality, not a distorted perspective.
The globalization of business has led to work wear becoming increasingly westernized. The socially all-pervasive
salwar/churidar kameez is not considered corporate wear, due to the baggy and flowy shapes. The saree is high on the
scale of formality, but low on convenience, and hence, not favoured in urban lifestyles. The moral police does not
dictate corporate wear, but the style czars and czarinas do, and the verdict is Business Suits. Sure,they look great on
those who can carry it off, but there is a large section of the 74 million, that looks for Indianized versions, and
a BALANCE.
Western workwear for women is a modified version of male corporate attire and maybe the original intention was to
be seen as equals. The Glass Ceiling has been a contentious issue in the workplace for ages. The perspective needs to
be reviewed and updated. Capability and professionalism are not synonymous with Suits.
The norms for Indian attire for women have been largely dictated by modesty, climatic conditions and symbolism
inherent in the local culture. The soft and flowy nature of the garments perhaps represented the traditional view of
femininity. The same needs to be updated as values and lifestyles change. If a sari is Indian, so is a long skirt with an
elegant blouse and stole. If a cardigan is Indian, so are jackets and shrugs. If a dupatta is Indian, so are stoles and
scarves. If a salwar or churidar are Indian, so are trousers. And let us face facts – we do not wish to be bothered about
managing dupattas and saree pallus, in the course of work and travel.
If giving in to outdated Indian norms is subservience, so is the blind adaptation of western wear . We need not
overlook the richness inherent in Indian fabrics, weaves and styles, and the grace in our personalities. A strong and
capable individual will always score higher than one, which has merely walked out of the pages of a fashion mag.
So, what are the factors that influence the choice for clothes for women ?

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1. Elegance
2. Comfort
3. The image of the organization.
4. Expression of the feminine side ( it is okay to wear pink at times).
5. The level in the hierarchy ( a saree says ‘professionalista’, more than ‘stylista’).
“Originality is nothing but judicious imitation”- Voltaire.
All the norms for western corporate wear remain valid and uncontested – no danglers, no flashy pieces, judicious skin
show, no elaborate nail art – in short, nothing that distracts.
In addition to it, glance at fusion wear, which suits our style and expresses our individuality.
Inspirational Fusion Wear Ideas
1. Sherwani kurtas qualify as suits. Silk or starched cotton dupattas falling in straight lines from the shoulder will
lend grace.

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2. Sarees with jackets are elegant, but meant only for tall and slim women. Others would end up looking boxy,
since it amounts to adding bulk on bulk. A blouse styled in the form of a jacket can be a stylish alternative,
that serves the purpose.
3. Straight pants coupled with kurtas are both trendy and formal.
4. Indo-western panache. These jackets qualify as layers.

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5. Ankle length skirts with a long shirt and stoles are Indian. They are less flared versions of traditional outfits.
“You are so busy being YOU that you have no idea how utterly unprecedented you are.”
― John Green, The Fault in Our Stars
THE CASE FOR PROFESSIONALISM
The rules for professionalism do not change for women. There cannot be a compromise on the following factors :
 PUNCTUALITY AND TIME DISCIPLINE.
 WORK ETHICS.
 EFFICIENCY AND EXCELLENCE.
 PROFESSIONAL BEHAVIOUR ( WARMTH AND GRACIOUSNESS ARE PART OF IT)
 STAYING ABOVE SLANDER AND GOSSIP.
 NOT USING FEMININE WILES TO SEEK PROFESSIONAL FAVORS.

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Contact Co-ordinates for those interested in a personal consultancy, corporate training programs or content
development for blogs or e-learning modules.
Name Reena Saxena
Cell number +91 9711598390
Email reena.saxena@reinventions.in; reinventions.reena@gmail.com
LinkedIn profile https://in.linkedin.com/in/reenasaxena
FB page https://www.facebook.com/ReInventions.Reena/
Twitter handle @RReinventions
Blogs https://reinventionsreena.wordpress.com/
http://reinventionsbyreena.blogspot.in/

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