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Social Media with A
       Punch!
 Recruit, Engage & Activate

Nonprofit Resource Center
      October 3, 2012
12 Cities. 14 Events.
4 Countries. 5,000 Nonprofits.
Create an Integrated
  Marketing Plan
• Objectives
• Audiences
Create an Integrated
  Marketing Plan
• Strategies
• Tactics
• Timelines
• Budgets
Create an Integrated
  Marketing Plan
• Social Media: Facebook,
Twitter, FourSquare,
Blog
Create an Integrated
  Marketing Plan
• Email/Newsletters

• Search Engine Optimization
Create an Integrated
  Marketing Plan
• Public Relations
• Direct Mail
• Partners
• Events
• Phone
Create an Integrated
  Marketing Plan

• Forecast Time, Money,
& People
• Allocate Responsibilities
Create an
Editorial Calendar
Create an
 Editorial Calendar
• By Date & Time
   • Focus/Content
   • Media (Photos, Video)
   • Author
   • Platform
Use Scheduling Tools
RECRUIT: Identify
   Your Audience
• History & Experience
• Facebook Insights
• Google Analytics
• RowFeeder.com/reports
RECRUIT: Facebook
• Invite People
• Post Photos & Videos
• Create Events
• Facebook Ads
RECRUIT: Twitter
• Low Hanging Fruit
• Post Regularly
• RT Often & Liberally
• Following Others
• Create a Hashtag
• Participate In #ff
ENGAGE:
Best Practices
ENGAGE:
Ask Questions
ENGAGE:
 Timing is Everything
• Morning: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Night: 9:30 – 11PM
ENGAGE:
Become a Curator
ENGAGE:
Recognize & Respond
ENGAGE:
Tie In Live Events
ENGAGE
  Across Platforms
• Facebook: Tagging, Polls
• Twitter: Links, DMs, @s
• Google+: Hangouts
• FourSquare: Claim Your
Site, Check Ins, Badges
ACTIVATE:
Create Superfans
ACTIVATE:
       Identify Key
Influencers & Donors
• Rowfeeder
• Facebook Fan Page
  Analytics Report
• Twitter Follower
  Analytics Report
ACTIVATE:
     Identify Key
Influencers & Donors

• Engage & Interact With
your Top 10%
ACTIVATE:
      Identify Key
Influencers & Donors
• Celebrate Key Allies:
Donors, Volunteers,
& Milestones
   • Myriad Blogs & Posts
ACTIVATE:
      Identify Key
Influencers & Donors
• Engage Key Allies in
Personal Asks
• Contests Work Well
ACTIVATE:
ShareThis Widgets
ACTIVATE:
Committees & Captains

• Goals
• Training
• Materials
ACTIVATE:
   Public Relations

• Media Relations
• Blogger Outreach
ACTIVATE:
Facilitate Storytelling
CASE STUDIES
Greater Boston – PiP 2009
Popular Vote Winner: Paragon Carousel (1928)
RESOURCE
       REVIEW
• www.facebook.com/nonprofits
• www.google.com/nonprofits
• www.bethkanter.org
• www.nten.org
RESOURCE
       REVIEW
• www.socialbrite.org
• www.MediaBistro.com
• www.SocialFresh.com
Thank You!
Ritu@SM4NP.org
 @RituSharma1

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