1. Eric Sichau, Brittany Wilson, Kelly Schallhorn, Josh Klaiss, Cody Robbins
December 5th, 2012
Social Media Marketing: MKTG 338:002-Ms. Paula Morris
Salisbury University-Perdue School of Business

2. Yard Warz: The Struggle
• James Black
• A new web auction business
• People post yard sale listings and customers purchase
the entire sale at a bulk price instead of individual items.
• Hired a Marketing company
• We jumped ship and got a new client!

3. Who is B.Lilley?
• “Highly innovative firm specializing in the creation, production
and management of airshows, city wide events and expositions.”
• In control of:
• OC Air Show
• Ft. Lauderdale
• Cocoa Beach
• Rods & Rockets at Kennedy Space Center
• Future events coming…
• Bryan Lilley—CEO
• Steve Webster—Director of Marketing and Sponsorships
• Frank Miller—Logistics
• Other supporting cast

4. Role in B.Lilley
• Increase fan interaction through various social media
platforms
• Manage, organization, and create content for all social
media platforms
• Run analytics for all four websites
• Create more interactive platforms ie. Instagram
• Run various contests on platforms in engage fans
• Increase incentives for Premium ticket purchases
• Increase quality of content
• Build a fan base for Rods & Rockets

5. Social Media Platforms
• Existing Platforms
• Facebook
• http://www.facebook.com/ocairshow

6. Social Media Platforms Cont…
 Twitter
 http://www.twitter.com/OCAirShow

7. What We Did
• What we actually did:
• HootSuite
• Integrated their most popular Facebook and Twitter pages
• www.hootsuite.com
• Google Analytics
• Analyzed each page and gave suggestions
• What wanted to do:
• Instagram
• YouTube

8. Two Best Things & One Change
 Increased fan interaction through a Facebook contest and
trivia questions.
 412 Shares
 146 Likes
 14 Comments
 Improved their organization abilities making it easier to
manage all of their numerous social media platforms
 HootSuite
 We would change the level of communication we had with
the client.
 Didn’t get the much needed information in a timely manner.

9. Worthwhile?

10. Thoughts at the End
 Great experience! Not enough time
 We were able to generate a lot of ideas
 We weren’t able to execute many of the ideas because of
time constraints
 Lack of communication between client and the group.
 Often had to get Prof. Morris involved in order to illicit a
response

11. Future & What We Learned
 Future:
 Keep the project!
 Suggestions:
 Have a standardized set of instructions for clients and make sure
they understand them 100%
 What we learned:
 The real world is NOT like college.
 Time schedules aren’t as strict and conditions aren’t always ideal
 Long distance communication can be a huge problem
 Face-to-Face meetings proved WAY more effective
 Always have a back up plan

14. Works Cited
 http://pinterest.com/yardwarz/
 http://www.facebook.com/mobileprotection#!/ocairshow?fref=ts
 http://www.facebook.com/mobileprotection#!/cocoabeachairshow?fref=ts
 http://www.facebook.com/mobileprotection#!/hotrodcocoabeach?fref=ts
 http://www.facebook.com/mobileprotection#!/lauderdaleairshow?fref=ts
 http://blilley.com/
 http://www.ocairshow.com/
 http://www.cocoabeachairshow.com/
 http://www.rodsnrockets.com/
 http://lauderdaleairshow.com/
 https://twitter.com/OCAirShow2012
 https://twitter.com/CocoaBchAirShow
 http://twitter.com/FlyLauderdale
 http://hootsuite.com/dashboard
 https://www.facebook.com/pages/Perdue-School-of-Business-at-Salisbury-
University/326760409426?ref=ts&fref=ts
 Steve Webster, Bryan Lilley, and Frank Miller from B. Lilley Productions