Discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology.
Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Dave Wilks - Senior Technical Writer, Cloud Elements
Axa Assurance Maroc - Insurer Innovation Award 2024
Content Leadership Forum: How to Be an Effective Tech Comm Intrapreneur
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6.
7.
8.
9.
10. Vision
Where are your content teams
located?
A. North America and/or Europe only
B. Asia, plus North America and/or
Europe
C. Asia plus another continent
D. Asia only
E. Other
What is your role?
A. Documentation Manager /
Leader
B. Technical Writer
C. Engineering Manager / Leader
D. Product Management /
Marketing
E. Other
Quick Poll
11. Vision
A recent survey of technical communicators found that:
● 85% have problems measuring or relating their work to the rest of the business,
and 33% could not create a value report for their manager.
● 63% feel the need to change their content delivery methods.
● 92% write for two or more audiences; 35% for six or more audiences.
● 70% produce more than one kind of content; 33% more than four kinds.
Details, source: 149 respondents, May 11 - June 11, 2016, via SurveyMonkey –
https://easydita.com/infographic-measuring-the-value-of-technical-communication/
Why Intrapreneurship?
12. Details, source: 149 respondents, May 11 - June 11, 2016, via SurveyMonkey –
https://easydita.com/infographic-measuring-the-value-of-technical-communication/
VisionWhy Intrapreneurship?
• The biggest obstacles to
change: time, budget, and
management support.
13. Vision
Clearly, there is a disconnect between the priorities of technical communication teams
and those of upper management. How can we effectively bridge this gap?
What is Missing? 5 Key Approaches
1. Learn to understand more about
the priorities and motivations of
executives, the pressures they
face, what matters most to them,
and what matters least.
14. VisionWhat is Missing? 5 Key Approaches
2. Get noticed! If we are creating
value for the organization, that
must be known by everyone.
Absent this, progress may not
be possible.
15. VisionWhat is Missing? 5 Key Approaches
3. Develop, maintain, and nurture
relationships throughout the
organization.
16. VisionWhat is Missing? 5 Key Approaches
4. Quantify, wisely. Figure out what
to measure, how to measure it,
and how to design effective
reports that demonstrate our
value. If corporate measures (Net
Promoter Score, for example)
omit or confuse documentation
data, address that.
17. VisionWhat is Missing? 5 Key Approaches
5. Be open to any solutions that
help the organization, even
those outside your comfort zone.
18. Vision
What does winning at intrapreneurship look like?
Winning at Intrapreneurship
THAT’S THE CEO!
19. Vision
What does losing at intrapreneurship look like?
Losing at Intrapreneurship
THAT’S NO GOOD!
20. Vision
● If you’re an introvert, you must
break out of your shell.
● It’s not their job to appreciate you,
it’s your job to sell yourself.
● Find out which measurements
matter, then measure them.
Strategies for Winning
22. Vision
Which of these challenges impacts
you the most?
A. Upper management does not understand
or support us
B. Cannot get approval for new technology,
processes
C. Pressures to reduce staff or outsource
D. Increasing work, cannot get solutions
approved
E. Other
Quick Poll
Notes de l'éditeur
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Oh, and that’s the CEO chiming in
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Oh, and that’s the CEO chiming in
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Oh, and that’s the CEO chiming in
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Oh, and that’s the CEO chiming in
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Oh, and that’s the CEO chiming in
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Winning is people knowing who to give a shout out to when they can get something done.
Winning is the business recognizing not just your work, but knowing who - specifically - to call out.
Oh, and that’s the CEO chiming in
---------
My story as an intrapaneur
What winning looks like
What losing looks like
Strategies
Break out of your shell
I’m an introvert and it takes a lot of energy to put myself out there
My default move was to shut up and listen
Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
Current role: appreciations. I plan beforehand who I will appreciate and why.
It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
Keep continually demonstrating value as publicly as possible.
How to demonstrate value
Think big: docathon
Take advantage of existing opportunities: demos
Reach across the aisle: blog for marketing or help in other ways
Be the voice of the docs: video (with you!) names in your help topics
Lunch and Learns
Losing is, well, usually ...
Crickets.
Oh, and that leads to bad things.
Losing is, well, usually ...
Crickets.
Oh, and that leads to bad things.
Losing is, well, usually ...
Crickets.
Oh, and that leads to bad things.