This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.

1. Social media for
Business
Sameer Patil
patilfriends@gmail.com

2. Introduction
• Social media for business is the best
business activity for the company’s
growth today.
• Every company has its own Facebook
page , twitter account to promote the
product listing , companies website
• . The evolution of social media proves
how technology is ever-changing in order
to fit the needs of its users.

3. • As many people uses facebook , twitter for there
information update , creating page and sharing
information on the page plays important role , so
many companies which include small , medium and
large use social media for their regular operations.
• The emergence of web 2.0 has brought about
competitive advantages for the companies who deals
the promotion of their products through social media.
• Usage of web2.0 and social media ultimately affect the
business performance : Collaboration and
communication , Rapid application development
,Customer Relationship Management, Innovation,
Training and Knowledge Management

4. • In the age of the Web 2.0 and almost
omnipresent broadband internet
connections, a large majority of the
online public are communicating with
each other through a new medium ie
Social media.
• A new way of promoting your business
on Internet , as today’s Community
majorly use a social media and which
helps business professionals to promote
their ideas on social media.

5. • As many young people uses social media
and to attract the attention of such
young minds social media plays a vital
role.
• Web 2.0 technologies share common
characteristics that distinguish them
from previous generations of web
development. Web 2.0 is social software
whose value is derived by its volume of
users that are collaboratively creating
and sharing contents.

6. • The rising popularity of social media networks has
attracted customers and sellers keen to leverage the
ease of access and technological capabilities of these
sites to gain a proper responses over other companies.
• Sellers who were previously frustrated by the decline
in effectiveness of traditional marketing channels
such as Direct-to-Customers (DTC) communications or
even Print/TV advertisements, are now eager to
capitalize on the ready access that social network sites
provide.
• Many companies come up with Brand page which
attract the customer and through which they can
build the Customer-seller relationship ,as many
customer visit social media like Facebook , twitter, so
the sellers / marketers create brand pages and attract
the customers.

7. • So now we start how to promote your
business by means of social media
Assess your assets
Signup for Social media
Finding Social media manager
Post updates
Find Friends and followers
Engaged friends and followers

8. • If we consider performance wise listing
here is certain points to carry out in
terms of Social media
Clear Goals
Specific Plan
Flexibility
Define Timeline
Plan to track impact

9. • Following points need to consider while
promoting on social media
 Be active – post consistently so you are
regularly engaging with your followers, even if
it's just to say you're flat out
 Be transparent – don't be afraid to let people
know about muck-ups
 Be creative – share information in a fun and
engaging way
 Promote your platforms – include the logos of
any social media platforms you use on your
packaging

10. • The key to social media success is to not
get hung up on the tools and technology
but to focus on how you can use them
more effectively to:
• increase the visibility of your personal brand
and that of your business
• build and cultivate your personal and
professional networks
• develop and grow relationships with
customers and influencers
• engage in real-time two-way interaction with
people, including answering queries
• publish and distribute original content that
demonstrates your expertise

11. • share curated links to relevant
information that adds value to the lives
of your customers
• communicate with your community of
followers, advocates and supporters
• ultimately generate new leads and boost
sales for your business.
• Creating the contents by Customers in
Minds.

12. Twitter
– Branding, promotions.
– News, Events
– Monitoring, Competitive tracking.
– Innovation, Research
– Networking
– Search engine optimization.
– Put out vacancies, job postings .
– Relationships
– Customer Service

13. • Blog is one of best alternative to work on
• More than 100 million blogs on the
Internet.
• 70% of bloggers are organically talking
about brands on their blog.
• 38% of bloggers post brand or product
reviews.
• Over 70% of internet users read blogs

14. • Youtube :-
• People are watching 2 billion videos a
day on YouTube.
• Every minute, 24 hours of video is
uploaded to YouTube.
• 52% of users visit YouTube at least once
a week.
• An average user spends 15 minutes a
day on YouTube.
• Streams 7 times more video per month
than its nearest competitor.

16. • Social media helps to promote with
target audience
• Build new audience
• Instant feedback
• Improve market intelligence and get
ahead of your competitors with social
media
• Website Traffic
• Search Ranking
• Share Content
• Increase brand awareness

18. • Main motive behind the use of Social
media is
• Increase brand awareness
• Share and Network
• Driving Traffic to their brand website
• Advantages for the business who deals
with Social media
• Increase sales
• Increase enquiries
• Increase new contacts

19. Thank You