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WEBSITE COMPARISONInternational Consumer Product Category Nokia. Samsung Mobile. Sony Ericsson.<br />SartikaKurniali 0832200310 <br />CellineLiawan 0832200430 <br />ImanuelRevelino 0832200494 <br />Thomas Ivantoro 0832200531 <br />Gema 0832200600 <br />

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Agenda <br />The Cell Phones<br />Profile <br />Breakdown<br />The Comparison <br />

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The Cell Phones<br />access to internet<br />audio device<br />phone<br />watch<br />camera<br />text messaging device<br />timer<br />radio<br />calendar<br />calculator<br />video recorder<br />and more....<br />game console<br />alarm<br />

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The Cell Phones<br />Facts about cell phones<br /><ul><li>It took 20 years for the first billion to be sold

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The second billion sold in 4 years

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The third billion sold in 2 years

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Worldwide there are 3.3 billion mobile-phone subscriptions

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3 billion people still don't have a phone in Africa and Asia

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80% of the world's population lives with range of a cellular network

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100% penetration in the US is not expected until 2013 (multiple subscriptions)

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Many countries exceed 100% penetration: UK, Italy, Sweden

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Global penetration is estimated at 50% now</li></li></ul><li>So, Why Web is Important for Them?<br />Most cellphone user internet literature and familiar with e-commerce.<br />User diversity<br />User need detail info of the product (specification, dimention,etc)<br />Upgrade/download system or other application (even can drive more profit)<br />Vendors need third party development to improve their platform<br />

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Nokia <br />nokia.com<br />

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Segmentation<br />segmentation<br />

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Product Gallery<br />

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Product Comparison<br />

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Price Information<br />

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Dealer Information <br />Breakdown to cities<br />

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Samsung Mobile <br />samsungmobile.com<br />For over 70 years, Samsung has been dedicated to making a better world through diverse business that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. <br />

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Segmentation<br />segmentation<br />

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Product Gallery<br />

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Product Comparison<br />

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Dealer information<br />On samsung.com<br />

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Download Software<br />

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Sony Ericsson<br />sonyericsson.com<br />A 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001. Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.<br />

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Segmentation<br />

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Ada pencarian berdasarkan fitur ponsel<br />Segmentation<br />

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Segmentation<br />

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Product Gallery<br />

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Product Comparation<br />

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Download Software<br />

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Download Entertainment<br />

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The Comparison<br />Let’s take a look at the summary<br />

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Overall <br /><ul><li>Users must pick their region on their own, but can save their preference

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Using flash can be great, but can be a minus

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Aps store  OVI store

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Online Store for certain countries

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Microsite for certain products (mostly flash based)

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Mobile site

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Different sites for different kinds of users incl. developers

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Social media integrated (campaign, etc)

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User login</li></li></ul><li>Overall <br />Users must pick their region on their own, check their last preference after that<br />Aps store  none, fun club downloads<br />Microsite for certain products (flash based)<br />User login<br />Social media integrated (campaign, etc)<br />Alternative information searching can be found at samsung.com<br />

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Overall <br /><ul><li>Direct you on the right region web, that’s nice

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Are you a low or high bandwidth user?

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Aps store  Fun & Downloads using cc

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Microsite for certain products, even with region selection (flash based)

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User login

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Social media integrated (campaign, etc)

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No dealer information

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Different sites for different kinds of users incl. developers</li></li></ul><li>The Comparison<br />

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The Comparison<br />