1. B
CAFÉ
@m_shamsee
m_shamsee@yahoo.com
Prepared by:
Mustafa Suhail Shamsee
Anushi Agrawal

2.  VSNL introduced internet in India via dialup in 6
cities on Aug 14,1995.
 India’s first cyber café called ‘Cybercafe’ launched in
a Mumbai in 1996.
 40 million net users by 2005. (4% of total estimated
net users in the world)
 200,000 cyber cafes in country by 2005.

3.  Higher percentage of Medium users.
 One third of Young men and Working women are
heavy users.
 Need to stay in touch with friends and loved ones
and proliferation of social networking attribute to
the increased heaviness of usage.
 Other reason could be increased availability of
better modes of communication.

4.  Total in internet subscribers in India are 19.67 million
out of which Broadband subscribers are 11.89 million.
 8409 Cyber Cafes at the end of March, 2011 as
compared to 8792 at the end of December 2010
registering a decline of 4.36% during the quarter.
 The usage of Cyber Café for Internet access has
reduced in 2011 and home, as an access point, has
grown by a large percentage.
 Youngsters in India continue to drive Internet Usage
in India. Internet usage by School Going Kids has
seen a substantial rise.

5. Market share of ISPs
as on june, 2011 n India
BSNL
MTNL
Reliance Commn. Infra. Ltd.
Bharti Airtel Ltd.
Hathway Cable & Datacom Pvt. Ltd.
2%
8%
13%
13%
64%
Source: ISPAI

6. YOUNGSTERS DRIVING INTERNET
GROWTH IN INDIA
More than 75% of Internet usage is still driven
by youngsters that include Young men, School
and College going students.
 - School Going Kids - 21%
 - College Going Kids – 27%
 - Young Men – 27% (I-CUBE)
Because of e-learning services and educational
information available on the Internet.

7. School Going Kids
Kids studying in school and
above 8years of age. They
are in the age
group of 8-17
Working Group
Men in the age group of 21-58 years who
are not school or college-going students. This
segment includes all those who are employed
and Women in the age group of 21-58 years
and employed outside home
College Going
DEMOGRAPHIC
GROUP
Non-Working Group
Men above 25 years who are not
working and women above 25 years
who are not working includes house
wives.
Youths studying in college (graduate,
post-graduate and doctoral). Most
students are in the age group of 18-25.

8. Usage by Demographic Group

9. Various Purposes of Accessing Internet
(Urban)
28 million, Active Internet Users
89%
71%
Emails
Social
Networking
Education
Websites
Source: Report on
Internet in India (I-Cube) 2011
64%
55%
49%
Chatting
Music,
Videos,
photos
Base : Active Internet User (Urban), 2011 - 30 cities [As of March 2011]

11. Study the distribution pattern of cyber cafés
in the area of study.
Effect of popularization of social networking
sites on the business of Cyber Cafés.
Effect of internet penetration in the
households on the business of Cyber Café s.

12. STUDY AREA

13. Abul Fazal
Enclave Part I
(1)

14. CYBER CAFÉS IN EACH AREA
AREAS
NUMBER OF CYBER CAFÉS
Abul Fazal
1
Gaffar Manzil
1
Gulmohar Encalve
0
Ishwar Nagar
0
Jamia Nagar
3
Jogabai
2
Tikona Park
0
NFC West
0
NFC East
1
Mujeeb Bagh
0
Sukhdev Vihar
0
Okhala Village (Market)
3

15.  REGISTRATION All cyber cafes shall be registered with a unique
registration number with an agency called as
registration agency as notified by the Appropriate
Government in this regard.
 IDENTIFICATION OF THE USER Cyber café shall not allow any user to use its computer
resource without the identity of the user being
established.
 Document may include :
 Identity card issued by any School or College;
 Photo Credit Card or debit card issued by a Bank or Post
Office; or

16.  Passport; or
 Voter Identity Card; or
 Permanent Account Number (PAN) card issued by
Income-Tax Authority; or
 Photo Identity Card issued by the employer or any
Government Agency;
 Driving License issued by the Appropriate Government; or
 Unique Identification (UID) Number.
 Shall keep a record of the user identification document by
either storing a photocopy or a scanned copy of the
document. Such record shall be securely maintained for a
period of at least one year.
 Shall record and maintain the required information of each
user as well as accompanying person, if any, in the log
register for a minimum period of one year.
 i-care and clink software used in the area of study.

17.  LOG REGISTER Cyber Cafe shall prepare a monthly report of the log
register showing date- wise details on the usage of the
computer resource and submit a hard and soft copy of
the same to the person or agency as directed by the
registration agency by the 5th day of next month.
 Cyber Cafe Owner needs to log History of websites accessed using computer resource at
cyber café.
 Logs of proxy server installed at cyber café

18.  Mail server logs.
 Logs of network devices such as router, switches, systems
etc. installed at cyber café.
 Logs of firewall or Intrusion Prevention/Detection
systems, if installed.
 Physical Layout of Cyber Cafe Partitions of Cubicles inside the Cyber Café should not
exceed four and half feet in height from the floor level. The
screen of all computers shall face the common open space
of the Cyber Café.

19.  Pornography / illegal Content Access All the computers in the cyber cafe may be equipped with
the commercially available safety or filtering software so as
to avoid as far as possible, access to the websites relating to
pornography including child pornography or obscene
information.
 Cyber Cafe shall take sufficient precautions to ensure that
their computer resource are not utilized for any illegal
activity.
 Cyber Cafe shall display a board, clearly visible to the
users, prohibiting them from viewing pornographic sites
as well as copying or downloading information which is
prohibited under the law.

20. RESEARCH METHODOLOGY
TECHNIQUES(TO BE MODIFIED)
Structured interview with open ended
question.
Questionnaire- (write one question for each)
 Profile
 Service
 Consumption Pattern
 Revenue
 Expenditure
 Industry Overview

21. DATA SYNTHESIS

22. Market Share of Public and Private ISPs
PRIVATE
91%
PUBLIC
9%

23. Market Share of ISPs
AIRTEL
9%
SPECTRANET
18%
TATA
55%
MTNL
9%
RELIACE
9%

24. Shop area
6
No. Of Shops
5
4
3
2
1
0
Abul
fazal
rent
owned
1
Gaffar
Manzil
1
Jamia
Nagar
2
1
Jogabai
1
1
NFC
East
1
Okhala
Market
2
1
TOTAL
6.00
5.00

25. Composition of Computers
5
4.5
4
No. Of Shops
3.5
3
2.5
2
1.5
1
0.5
0
Abul
fazal
branded
assembled
mixed
Gaffar
Manzil
Jamia
Nagar
1
1
1
1
Jogabai
3
NFC
East
1
Okhala
Market
1
2
TOTAL
2.00
5.00
4.00

26. Composition of Computers
8
7
No. Of Shops
6
5
4
first hand
second hand
3
mixed
2
1
0
Abul
fazal
Gaffar
Manzil
Jamia
Nagar
Jogabai
AREA
NFC
East
Okhala
Market
TOTAL

27. Services offered
photocopy
22%
Scan
22%
CD Writer
13%
E-ticketing
11%
Stationery
5%
print outs
22%
Others
5%

28. Demographic Group of Users
70.00%
No. Of User in Percentage
60.00%
50.00%
40.00%
School Going Kids (8-17
Years)
30.00%
College Going (18-25)
20.00%
Working Group (21-58)
10.00%
Non-Working Group**
0.00%
AREA

29. GENDER EQUATION IN INTERNET USAGE AT CYBER CAFÉS
100%
No. Of User in Percentage
90%
80%
70%
60%
50%
Male
40%
Female
30%
20%
10%
0%
Abul
fazal
Gaffar
Manzil
Jamia
Nagar
Jogabai
AREA
NFC
East
Okhala
Market
TOTAL

30. Purpose of Accessing Internet
Area
Social
Academic
networkin
purpose Chatting
g
Access
Gaming
mails
General
informati Online Music/
on search job sites Videos
others
(Specify
)
Abul fazal
25.00%
0.00%
30.00%
35.00% 10.00%
0.00%
0.00% 0.00% 0.00%
Gaffar Manzil
30.00%
0.00%
25.00%
25.00% 10.00%
0.00%
8.00% 0.00% 2.00%
Jamia Nagar
100.00%
12.00%
75.00%
3.00% 50.00%
35.00% 22.00% 3.00% 0.00%
Jogabai
30.00%
15.00%
80.00%
0.00% 45.00%
5.00% 20.00% 5.00% 0.00%
NFC East
20.00%
0.00%
30.00%
0.00% 50.00%
0.00%
Okhala Market
95.00%
5.00%
75.00%
15.00% 55.00%
20.00% 20.00% 5.00% 10.00%
100.00%
5.33%
52.50%
13.00% 36.67%
10.00% 11.67% 2.17% 2.00%
TOTAL
0.00% 0.00% 0.00%

31. Purpose of Accessing Internet
100%
others
10%
90%
Music/ Videos
10%
37%
80%
70%
35%
50%
45%
50%
55%
25%
3%
60%
0%
13%
15%
53%
50%
40%
( Specify)
0%
75%
30%
25%
General information
search
Access mails
75%
80%
Online job sites
Gaming
30%
30%
100.00%
20%
10%
25.00%
30.00% 100.00%
Social networking
95.00%
30.00%
20.00%
0%
Abul Gaffar Jamia Jogabai NFC Okhala TOTAL
fazal Manzil Nagar
East Market
Chatting
Academic purpose

32. SOURCE OF INITIAL INVESTMENT
12
10
8
6
SOURCE OF INITIAL
INVESTMENT
4
2
0
PRIVATE FINANCE
LOAN

33. AVERAGE INTERNET USAGE TIME
1.2
Internet Usage (in Hours)
1
1
1
1
1
1
0.8
0.6
0.4
0.2
0
Areas
ABUL FAZAL
GAFFAR MANZIL
JAMIA NAGAR
JOGABAI
NFC EAST
OKHALA MARKET
1

34. WEBSITES BLOCKED
2
1.8
1.6
No. of shops
1.4
1.2
1
BLOCKED
NOT BLOCKED
0.8
0.6
0.4
0.2
0
ABUL
FAZAL
GAFFAR
MANZIL
JAMIA
NAGAR
JOGABAI NFC EAST OKHALA
MARKET

35. SHOP ADVERTISEMENT
27%
ADVERTISE
73%
DO NOT ADVERTISE

36. EFFECT OF SOCIAL NETWORKING SITES ON THE BUSINESS OF
CYBER CAFÉS
0%
40%
60%
NO IMPACT
MODERATE IMPACT
HIGH IMPACT

37. EFFECT ON INTERNET PENETRATION IN HOUSEHOLDS
12
10
8
6
4
2
0
NO IMPACT
MODERATE IMPACT
HIGH IMPACT

38. MONTHLY INCOME ONLY FROM THE INTERNET SERVICE
12
10
8
6
4
2
0
upto 15,000
15,000 to 30,000
30,000 to 40,000

39. MONTHLY EXPENDITURE OF THE CYBER CAFÉ
7
6
5
4
3
2
1
0
upto 10,000
10,000 to 15,000
15,000 to 20,000

40. PROPORTION OF INCOME( Cyber café : Other Business)
100%
90%
80%
70%
60%
50%
cyber café
other business
40%
30%
20%
10%
0%
Abul fazal
Gaffar
Manzil
Jamia
Nagar
Jogabai
NFC East
Okhala
Market

41. Effect of social
networking
sites
Effect of high
internet
penetration in
households

42. • Cyber café is no more a profitable business
venture and hence the need for side business.
• Regulations not strictly followed. (Not all cyber
cafés block sites, ID card not always asked from
permanent customers.)

43. • Data regarding how high penetration of internet
in the households affected the business of cyber
cafés.
• Contact the local police station for any
complaints regarding cyber crime in the area.

44. • http://www.mit.gov.in/content/cyber-securitystrategy (accessed on 14.03.12)
• http://www.mit.gov.in/content/cyber-laws
(accessed on 14.03.12)
• http://www.trai.gov.in/WriteReadData/trai/uploa
d/Reports/57/Indicator%20Report%20-Sep11.pdf (accessed on 12.03.12)
• http://www.iamai.in/Upload/Research/11720111
091101/icube_3nov11_56.pdf (accessed on
15.03.12)