India's most admired real estate companies 2021

India's Most
Admired Real Estate
Companies
A Paradigm
Promising
of and
Stability Sustainability
Investment Dynamics
Why Investing in Real
Estate is Important?
Mr. Syed Hidayath
Managing Director
Real Estate & Pandemic
Impact of Covid-19 on
the Real Estate Market
VOL. 07 | ISSUE 08 | 2021

Editor’s Note
n its sweeping trail of destruction, the coronavirus
Ipandemic sent across a glaring message to
humankind – Home is where the heart is. A year of
trials and turbulence made everyone realise the
signiﬁcance of this age-old adage, and property
investment suddenly became the priority, next of
course, to health.
The invasion of the virus had slowed down the real
estate market. After a lull of more than a year, the real
estate market is all set to reafﬁrm its position and
transform city skylines even further.
As we gradually come out of the pandemic crisis with
vaccination drives, the real estate market is expected
to experience phenomenal growth. By 2025, real
estate is touted to contribute up to 13% of India's gross
domestic product. By 2040, the real estate sector is
expected to grow by Rs 65,000 crore, a whopping leap
from Rs 12,000 crore in 2019. The real estate sector is
also the second-highest employment generator in the
country, after agriculture.
And now, with the Securities and Exchange Board of
India (SEBI) approving the Real Estate Investment
THE
BOOM
IS NOT
FARAWAY

Trust (REIT) platform, the sector is expected to see
massive growth. All kinds of investors will be able to
invest in the Indian real estate market, propelling it at
the global level.
While the construction and allied sectors were among
the few permitted to operate after essential services
during the ongoing pandemic, there is no denying that
the challenges to bounce back are aplenty. Realtors are
facing these and delivering their best. Technology has
also been a great help.
No sector could remain immune to technology. Real
estate that was a slow starter in using technology could
not remain aloof from it for long. Technology is
changing the way real estate functioned, the way we
buy and sell. Technology has ensured efﬁciency and
transparency and has proved to be a blessing during
the pandemic.
Artiﬁcial intelligence, machine learning, and robotic
automation have already percolated into the real estate
ecosystem and are reliable means to evaluate
properties in real time quickly. As of today, the sector
looks promising despite the possibility of a third wave.
Real estate advisors also provide consulting, legal
advisory, and many other value-added services.
In our latest edition of Insights Success, India's Most
Admired Real Estate Companies, 2021, we featured
stellar companies who have been the frontrunners in
the real estate market with their enduring, appealing
and sustainable projects. They have been able to bring
about client satisfaction through constant innovation
coupled with quality. They have cemented themselves
as industry leaders in residential, commercial, industrial,
hospitality, or vacant land.
We are sure you will enjoy reading this edition as much
as we did during its making.
Happy reading!
Ananda Kamal Das
ananda@insightssuccess.com

A PROMISING PARADIGM OF
STABILITY AND SUSTAINABILITY
Epitome
Builders
C o v e r S t o r y
08
RealEstateDynamics
Why Investing in Real Estate is important?
A r t i c l e s
16
RealEstateandPandemic
Impact of COVID-19 on the Real Estate Market
26

T r a n s f o r m i n g R e a l E s t a t e
Justo
Unlocking Realistic Opportunities
20
ANAROCKPropertyConsultants
A Leading Consultancy for Exclusive Spaces
24
MarathonRealty
Redefining Real Estate for Good
28

Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 150/-
RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Sumita Sarkar
Deputy Editor Abhishaj Sajeev
Managing Editor Darshan Parmar
Assisting Editor Ananda Kamal Das
Contributing Writers Yash, Trishika
Chief Designer Priyanka Rajage
Designing Head Vishal Pawar
Co-designers Rashmi Singh
Operations Head Megha Mishra
Business Development Manager Ashwini Pahurkar
Business Development Lead Asif Patel
Business Development Executive Neha Bhadane
Technical Head Aditya Kothare
Technical Specialist Amar Sawant
Digital Marketing Manager Amol Wadekar
SME-SMO Executive Atul Dhoran
Circulation Manager Tanaji
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
Corporate Ofﬁces:
sales@insightssuccess.com
JULY, 2021
We are also available on

Company Name Brief
Epitome Builders
(P) Ltd
Fairdeal Realtors
Anarock
ANAROCK is one of the leading real estate services
company in India with diversiﬁed interests across real
estate lifecycle
Dosti Realty brings to people one step closer to the most
fulﬁlling experience of their lives
Epitome Builders focuses on development entity, primarily
focused on residential, commercial, and mixed-use
development projects
Fairdeal Realtors is a commercial property consultant who
assists you in your search of properties or spaces in
commercial real estate India
Dosti Realty
Gera Developments
Gera Developments is one of the pioneers of the real estate
business in Pune and are recognized as the creators of
premium residential and commercial projects
Justo
Justo is a technology driven real estate service organisation
collaborating with leading developers across major markets
in India
Marathon Realty
Marathon Group is a real estate company which has an
experience of more than 36 years and has developed more
than 70 projects in Mumbai and Maharashtra
SNSGAP Infratech
Pvt Ltd (SG Infra)
With experience of more than a decade, SNSGAP Infratech
holds an extensive portfolio that combines of international
telecommunication, health industry, and real estate
Management
Syed Hidayath
Managing Director
Ashok Gupta
CEO
Anuj Puri
Chairman
Nitin Nagpal
Director
Rohit Gera
Managing Director
Pushpamitra Das
Founder
Rahul Pande
Founder
Mayur Shah
Managing Director
Satendra Singh
Managing Director

A PROMISING PARADIGM OF STABILITY AND SUSTAINABILITY
“
“

Mr.Syed Hidayath
Managing Director
C O V E R S

plotted development. Ever since its
inception, Epitome has consistently
strived towards being a trusted real
estate brand with a strong emphasis on
design, quality, engineering, customer-
centric approach and uncompromising
business ethics.
Founded with a passion to excel and
break the boundaries of the
conventional approach, Epitome has
taken an evident path towards
achieving ‘Customer Delight’. The
fundamentals of functional design,
luxury amenities, international brands,
smart home technology and sustainable
features are thoughtfully and
meticulously embedded into every
Epitome home to transform the
lifestyle and provide an enriched and
peaceful living experience.
Mr. Syed Hidayath - Managing
Director, an innovator with 20 years of
expertise in management and
leadership skills, ensures that the core
to build an outstanding and inspiring
company emanates from people and
the impactful process. Proactive with
all aspects of the business from
continuous market research, Mr. Syed
is endowed with excellence in
understanding the market, identifying
opportunities, feasibility studies,
building partnerships and teams to
deliver as planned. Passionately
striving towards the early adoption of
technological innovations and ideas, he
is making every Epitome project at par
with those in the developed world.
Refining with Flexibility
Challenges in real estate are aplenty.
Starting from lack of planning and
infrastructure, bureaucratic hurdles and
changing policies, high-interest rates,
out-dated city development plans to
real estate yet to get the industry status
despite being the highest employer and
contributors towards the GDP.
All of the above make it a high-risk
sector that only a few with long-term
approach and mitigated planning can
sustain. The market was already
India's Most Admired Real Estate Companies- 2021
Being a prime advertiser in print
media, real estate has
inevitably acquainted with a
long-term investment alternative for
fabricating wealth and generating
passive income. Over 90% of people
leverage real estate to build equity for
their future and gave rise to a reliable
flow of cash while doing the
investment in the right way.
With the usage of the right technology
and the right analytical approach to
making a profit out of the purchased or
rented property, investors have seen
rapid growth and better scope in real
estate investments. With the
introduction of economic policy
reforms by the government, the real
estate industry expects a great potential
for both investors and developers in the
coming future. Numerous pioneers in
real estate are out there that exhibit a
system of transparency and
accountability with the sector making
it a leading choice for market
capitalization.
Epitome Builders Private Limited –
an alluring model of design and
delivery – was incepted in 2008 as
development and construction projects
company to bring value addition and to
forward integrate as the demand for
quality real estate accelerated. Being a
privately held company, Epitome was
established as a construction arm with
a specific focus on the residential
market and emphasis on the modern
lifestyle of home seekers of the new
millennium.
Epitome Builders is a Bangalore-based
real estate development entity,
primarily focused on sustainable
development of residential,
commercial, and mixed-use
development projects. The company’s
residential focus extends from luxury
apartments to premium villas and
“
“

“
sluggish after the demonetization and
implementation of GST and RERA. In
addition to that, Covid -19 pandemic
amplified pain and had a significant
impact on the availability of labour,
material supplies, liquidity and most
significantly diminished demand for
homes for two quarters until Oct ’20.
The demand however has increased in
Q3/Q4 of 2020 with many driving
factors from the government stimulus,
reduced interest rates and lucrative
offers from builders. Home-buyers
started taking advantage of several
benefits and End-users who were
financially braced and were planning to
buy a home shortly took a jump
towards home ownership. This was
evident across all markets and
segments that indicated a revival for

Without a doubt, the impact of the
pandemic was most significant on the
construction industry. However, the
two major aspects that reduced the
impact on our ongoing project were
first, – the modular construction that
reduced the workforce by half in
comparison to conventional
construction and secondly, having the
labour camp within the construction
site with all the required facilities and
prioritising the well-being of everyone
at the project site.
2020 has seen a massive shift towards
increased health and safety concerns in
apartment living trends. This has led to
calls for changes in systems and
regulations for just about every
industry, especially multifamily
housing. So it’s no surprise that
residents are interested in touchless
systems for high traffic areas and
capacity limits for areas like gyms and
clubhouses. Residents who desire a
greater sense of security, safety and
wellness are willing to pay for
premium amenities such as touchless
entry, contact tracing, tracking of
community space cleaning, and
contactless delivery facilitation etc.
The pandemic also brought into focus
the location of the property as a focal
point since high-density localities and
Covid-19 hotspots are now a new
real estate in the months ahead.
Infact, owning a home is on high
priority not just in India but globally.
Referring to Bengaluru, the city’s
residential sector, which experienced
significant improvement in property
sales and enquiries during the Q1 of
2021 was subdued in Q2 due to the
second wave of Covid-19 but is
expected to witness demand
momentum in Q3 backed by rising
end user demand particularly for
mid-segment projects.
Pandemic and Growth
Expectations
There is always
a consistent
opportunity
to urbanize
the space
in a sustainable
manner.
“
“

concern. As WFH becomes a norm,
with the evolution of technological
capabilities, people have a preference
for suburbs with greenery, less
pollution, and bigger apartment sizes
together with daily conveniences.
After spending an extended amount of
time at home, there is a need to have
more space for a home oﬃce or study
area. Therefore, developers are now
tweaking their under-construction
projects to incorporate these elements.
Homebuyers now are certainly going
to embrace homes that are future-ready
and sustainable.
Without a doubt, pandemic has
highlighted the importance of a home
and a new vision of comfort for
Indians, which earlier preferred
renting, is paying heed. They are now
sincerely looking at home ownership,
which is a tremendous shift that arrived
about in less than three months,
jumping from 40% to 55 percent,
according to Anarock property
consultants.
Unfolding Advancement
With an in-depth understanding of
today’s markets, customer preferences
and technological advancements, it's
high time to gear up for new
opportunities. As with reducing
inventory and project launches
turnaround in the residential segment is
expected to happen soon.
With an optimistic outlook due to
changing needs, the team of Epitome
Builders is focused to add new
projects, enter new micro-markets, and
increase market presence in the short
term. With the sector undergoing
challenging times, huge opportunities
have been observed that need to be
well-capitalized.

Through a combination of equity and
debt, investments in new projects have
to be well-timed to take advantage of a
counter-cyclical investment strategy,
strengthen the development of the
business pipeline designed for the next
few years.
Overall, the real estate sector has
exhibited rapid transformation with
technological advancements in the last
decade. It is therefore essential to
always be ready in adapting to the
changing needs of modern lifestyle
requirements. Also, belonging to a
background of strong engineering
insight, it is fundamental to make
“

every building future-ready, reduce
construction time, improve quality and
have amenities to transform the
lifestyle of homeowners.
Epitome Elan – an aspiring and
potential project has set a benchmark
in the mid-segment by oﬀering
modular construction, functional space
planning, smart home technology,
international brands, sustainable
features and a host of world-class
amenities along with daily
conveniences. With the introduction of
Elan, all homes are now equipped with
a host of amenities, a dedicated
work/study area in each room along
with a provision for high speed
connectivity and complete home
automation. This 360-degree approach
to ensure a lasting asset and a peaceful
living experience has signiﬁcantly
increased acceptability of the longing
projects and has resulted in several
awards in the recent past.
Epitome Builders is committed to
building value and creating
communities of the future.
“

Real Estate Dynamics
C
ivilization has been an integral
part of humans because it has
evolved as humans did.
Humans are constantly making
necessary changes to the structures to
meet up the developmental
requirements. Back in the time, Indus
Valley Civilisation was India's ﬁrst
well-planned structure. Now, India has
beautiful infrastructures situated in
diﬀerent places across the country. The
term real estate is used for modern-day
infrastructural development. Real
estate mainly includes four types i.e.,
Residential, Commercial, Industrial,
and Land.
JULY 2021 | 18 | www.insightssuccess.in

Earth has an enormous landmass which
accentuates the scope of development.
As far as there are vacant spaces on the
earth, there are opportunities for real
estate expansion and progress. When a
city is planned then the outskirts of it
start to fill up the vacant spaces to
foster the needs of people.
This is because people start to buy
lands for residential or industrial
purposes. This is done to fulfil the
customer demands. Real estate assures
expansion as far as the human
population is increasing. The future of
real estate can be predicted by
considering the speedy growth in the
industry.
Why invest in real estate?
Investing in real estate is very
important if one wants to grow their
assets. Real estate is proved to be one
of the exceptional sectors for investing
other than stocks. There is severe
fluctuation in the stock market, but the
real estate market has its prices to
move straight up.
The prices per square foot in
developed, as well as underdeveloped
areas, are bound to go higher as time
passes by. The rates of properties may
go stagnant for a while, but it will
never depreciate. It can be said that
prices of real estate are proportional
with time.
People work their entire life to live in
their desired self-bought homes. This
action is seen in humans. As the
population is rising new set of demand
is rising for real estate development.
Not only houses but organisations or
manufacturing units buy lands to carry
on their marketplaces and productions.
New start-ups are rising, new brands
are emerging and so does opportunities
for real estate are rising. These brands
need spaces to incorporate their
products and services.
For industrial needs, large land
acquisition is done near the cities to
function the manufacturing process.
Employees work in the industries
which later give rise to residential
development near that company for the
employees to stay. When employee
number increases then commercial
development comes into action,
business centres and rental spaces
emerge to fulfil the demands of the
employees. This creates a whole
economy altogether. This way, the land
rates near the area rise.
Investing in the estate market will
create opportunities to make passive
income. The price at which a property
is bought might not be the same a few
years later. It can multiply according to
the entities it has around it. Buying
properties and renting them can be a
good source of income.
Why investing in real estate is
important?
As the demands are increasing, people
must start investing in real estate. The
country can see significant growth if
people put their money in properties,
this then increases demand and supply.
There will be more scope for
development in the country. Therefore,
there will be overall growth of the
economy. Also, to maintain a fixed side
income, real estate renting can give
better recurring returns, so that people
need not have to worry about money in
their retirement period.
The pandemic can be a good time to
invest money in real estate. This is
because the prices have dropped
sharply; in the post-pandemic period,
these prices will start to rise. Real
estate investment trust (REIT) is a
good way to invest in real estate trusts
or companies. It is like investing in
companies, which develops and
promotes real estate markets. Many
property management companies
provide services like rent collection,
property maintenance, financing, etc.
Property management companies
ensure that the owner does not have to
worry about every process that is
involved in renting business, right from
tenant moving in the property till the
tenant vacates the property.
The future of real estate seems to be
good as far as people want their
separate homes to live. In the coming
years, there will be lack of space on
earth to satisfy the needs of
individuals. The land will be occupied
with larger spaces.
- Yash Yashwante

Real estate has a very wide
connotation comprising of
land along with all
improvements carried out there on with
water, crops, trees and natural
resources like minerals on the said
land. Traditionally real estate can be
categorized into four types of asset
classes: land, residential, commercial,
and industrial.
Real estate developers play an
important role in the industry as they
bridge the gap between the demand
and supply for dwelling home units,
office space and Industrial parts. They
enhance the value of the project in
terms of functional, design,
construction, and comfort of owning
the space.
One such renowned company that is
providing a facelift to the real estate
industry is Justo. As a real estate
service organization operating
currently from Mumbai and Pune and
will soon be expanding to the markets
across the country. The company was
founded by professionals from the real
estate sales, financial and service
industry, who have worked with large
corporates at very senior positions.
They have designed and developed
customized delivery models that are
instrumental in creating value for
Justo
Unlocking Realistic Opportunities
developers and their clients. Built on
the principles of advice, create, and
nurture, Justo has been successful in
creating unique business, marketing,
sales and financial strategies coupled
with excellence in execution leading to
long term relationships with developers
across multiple asset classes in the real
estate segment.
The management states, "We are a
knowledge partner, enhancing the
overall capability of the developer to
achieve profitable, sustainable growth
and adding significant value for its
brand.”
Delivering a Plethora of Services
and Solutions
Justo provides numerous services and
solutions to its customers. It aims to
achieve excellence through its
dedicated endeavours. Some of the
various services provided by the
company include the following:
1. Marketing & Sales - Driven by
passion, experience, and strong domain
knowledge, team Justo has been
introducing products into the market,
with access to market information,
real-time market insights, and
research-based manoeuvres. These
manoeuvres are customized,
innovative, and technology-driven
marketing and sales solutions. They
amplify developer offering, strengthen
developer’s fund and equity, create
buyer experience, and augment sales to
build a successful delivery model of
real estate like residential, commercial,
retail, and warehousing, etc.
2. Cash flow and fund management -
Justo is well connected with all leading
private and PSU banks, NBFCs, HNIs,
and PE investors that are open to real
estate funding. Helmed by industry
veterans, it has the expertise and deep
understanding of the need for cash flow
requirements, and help raising of funds
for debt, equity, mezzanine in various
asset classes.
We are trying to
bridge the gap
between buyers
and developers in
terms of
product offerings,
and brand
positioning
“
“

The Dedicated Founders
The foundation stone of Justo was laid
in 2019 by two seasoned veterans in
the field of real estate- Mr.
Pushpamitra Das (Pushp) and Mr.
Rahul Pande, together with over five
decades of experience across real
estate and financial services.
Pushp, has over three decades of
experience across diversified industries
at senior leadership positions, helmed
and converted numerous budding ideas
into successful companies. In the real
estate sector, he had led organisations
across all functions including strategy,
sales and marketing, large scale
fundraising, project fund allocation,
fund management, cash flow and
execution. He has been associated with
companies and brands like Rustomjee,
Piramals, Bombay Realty, Wadia
Group, Essar etc. at very senior
management levels and has created
multiple leaders with over 20 CXO’s
employed today with large, reputed
organizations. Pushp has been a
Mr. Pushpamitra Das
Mr. Rahul Pande

issues. The company converts
developers' fixed overheads and time
related overheads to variables and thus
takes away the pain points of developer
servicing time-related overheads when
not required. Team Justo reviews the
entire life cycle of the customer, and all
this has led to earlier and enhanced
cash inflows out of the project.
Besides, enhancing brand positioning,
brand perception, and ORM, along
with communication strategy.
Opinions about Technological
Advancements
The company believes that from
driving business decisions to creating
better consumer experiences, big data
analysis, machine learning have
enabled it to target clients with the
right products and position products in
the most effective manner. It opines
that harnessing big data is an
invaluable tool in targeting the right
buyers and an important element in
refining the real estate process.
As per the management, virtual reality
(VR) enables customers to tour
predevelopment or ready house units
from anywhere in the world. Justo is
using the technology to give their
prospective clients a feel of the product
virtually. Using real-time technology
and devices, like the Samsung Gear
VR Virtual Reality headset, real estate
developers can show off the progress
of the houses under development as
well as completed units. Through the
power of virtual reality, Justo allows
prospective buyers to walk through and
experience the space even before the
construction has started.
Automating its customer relationship
management, portfolio management,
and facilities management, Justo has
mentor, advisor, and investor in
multiple start-ups and has worked
closely with few tech-based real estate
and mobility start-ups.
Rahul comes with a deep
understanding of the nuances of real
estate development, strategy, sales and
marketing. He has developed a strong
P&L mind-set over the years and has
served in the varied organization across
geographies in India and the Middle
East. His exposure spreads over
organizations as Kotak Bank and
HDFC Bank in the financial sector and
Lodha Developers, Bombay Realty,
and Damac Properties in the real estate
segments. Mr. Rahul, a people person,
has a unique ability to attract talent and
groom them to be leaders in their field
of work.
Facing Challenges with Positivity
The management states that putting
forth their vision and explaining the
concepts to the people, attracting,
retaining, and bringing the best output
of the talent and changing the mindset
of the developers are some of the
major challenges that they have faced.
They further believe that making
developers understand the new
methods of doing business, which has
the benefit of improved cash flows,
reduction of cost and working capital
takes time to sink into the mind of a
developer.
Putting in the Best Efforts
Team Justo helps in the development
of complete business, marketing, sales,
and financial strategy for the
developers. It also executes them
successfully so that a developer gets
ample time to focus on land, legal
approval, and construction related
been able to address the challenges
such as cost efficiency and
communication between different
stakeholders.
Standing Tall During the Pandemic
The management states that it has been
a challenge to deal with the customers
during the pandemic. It has been
difficult to get the customers to visit
the sites.
Accordingly, Justo reached out to them
to showcase the product through
multiple channels, including digital
platforms, and helped the developer to
achieve sales. "We have implemented
unique hygienic, safe methods and
processes while reaching out to the
customers and dealing with them,"
states the management.
Taking the Next Step
Justo, promoted by professionals with
experience in handling scale of
operations. It has grown from a team of
10 to a team of 220 professionals in
just 18 months, with its base at:
Mumbai and Pune, in less than two
years. The company will soon expand
to other metros, namely NCR,
Bengaluru, and Kolkata, and add at
least 200 more professionals in the
next 12 months.

Subscribe Today
CORPORATE OFFICE
Insights Success Media and Technology Pvt. Ltd.
Off No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017.
Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85
USA: 302-319-9947
Email: info@insightssuccess.in
For Subscription : www.insightssuccess.in
Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD.
Stay in touch.
Subscribe to Insightssuccess Get Insightssuccess
Magazine in print, & digital on www.insightssuccess.in
www.insightssuccess.in

ANAROCK Property Consultants
A Leading Consultancy for Exclusive Spaces
Property consultants are people
that specialize in assisting
investors and sellers in making
informed property buying decisions. In
fulfilling their job description, property
consultants scout and locate investors
with property consulting needs. They
contact these clients via phone and
email to provide consulting services.
They usually plan and deliver business
plans to clients in order to persuade
them of the value of their services and
land a consultancy contract. Property
consultants keep an eye on the market
for both old and new properties. They
are in charge of placing properties on
the market, which they do by promoting
and selling the property through
different media and advertising
platforms. Real estate services are
services which provide the purchase,
sale, lease, rental, or appraisal of real
property.
The ANAROCK Group is India's
leading specialized real estate services
company with diversified interests
across the real estate value chain. The
Group Chairman of ANAROCK, Anuj
Puri, is a highly respected industry
veteran and India’s most prominent
thought leader in the real estate domain.
He has over 30 years' expertise in
leveraging Indian and global real estate
opportunities. He is a highly respected
industry veteran and India's most
prominent real estate thought leader. He
was Chairman and Country Head of a
leading international property
consultancy prior to launching
ANAROCK in 2017.
ANAROCK was launched after the
entire residential operations of a leading
international property consultancy was
acquired and rebranded. The business
model is largely based on exclusive
project mandates, wherein the Firm gets
the exclusive mandate to sell a particular
housing project. Initially focused solely
on residential, ANAROCK soon
expanded to include ANAROCK Retail,
ANAROCK Capital, Land Services,
Strategic Consulting, and commercial
strata sales, among others. Today, it is
the leading independent multi-services
real estate consultancy in the country.
ANAROCK Group’s key strategic
business units are Residential Broking
& Advisory, Retail, Investment
Banking, Hospitality, Land Services,
Warehousing, Industrial & Logistics,
Investment Management and Strategic
Advisory & Valuations.
In an interview with Insights Success,
Anuj Puri, Chairman of ANAROCK
shares with us his views and thoughts
about the real estate domain. Mentioned
below are the highlights of the
interview:
What kind of challenges has the
company and its team faced while
being in the real estate business?
ANAROCK was launched on a strong
foundation of pre-existing clientele and
is staffed by the industry’s most
accomplished veterans. There were the
usual teething problems, which any new
firm must face before attaining an even
keep and hitting its growth curve. The
competition was fierce but it took less
than a year for ANAROCK to emerge as
the leading real estate consultancy, and
to become profitable. The ongoing
COVID-19 pandemic initially slowed
down the real estate business, but it soon
emerged that commercial and retail real
estate were the only real laggards.
Residential began picking up in a very
short time after the first period of
slowdown. In FY 202-21, ANAROCK
turned a very healthy profit, which
exceeded the previous year by a sizeable
margin.
Real estate industry in India has been
seeing a huge competition in past
decade. What unique services or
features your company offers to stand
out in this competition?
ANAROCK was one of the first
consultancies to employ its own
proprietary technology to support its
business. Having this first-mover
advantage was a game changer. The
Firm has consistently surpassed the
competition in terms of technology
adoption and continued acquiring tech-
based businesses even during the
pandemic.
What does the future look like for
your company in terms of growth and
expansion?
ANAROCK acquired several tech-
driven real estate businesses in the last
12 months, apart from partnering with
two international players for services
expansion. If this was our pace of
expansion during a pandemic year, our
plans for the future may well be
imagined.
The recent COVID-19 pandemic hit
hard every industry including Real
Estate. The issue of migrant workers
has been the major concern for the
governments. What has been your
company’s approach to deal with the
COVID-19 pandemic challenges?
The development and construction
sectors were badly hit by the migrant
worker crisis during the first lockdown.
Since ANAROCK is not active in
construction except at an advisory level,
the firm was not as impacted as
developers were. In fact, the reduced
supply pipeline helped ANAROCK to
sell even more properties as demand

quickly began catching up with the
existing supply. This was largely
enabled by our technology-driven
marketing strategies.
Pandemic put forth the importance of
home ownership. The government has
also taken the measures to support
the real estate industry. How do you
plan to take on these opportunities to
make the mark in Real estate space?
The government has indeed been
supportive to the housing sector. The
appetite for homeownership scaled up
significantly on the back of several
initiatives and policy-based booster
shots that the government rolled out.
Being on the forefront of technology-
backed real estate marketing,
ANAROCK was able to market a
staggering number of properties during
the period of these benefits – and will
continue to do so even beyond them.
The pandemic has indeed pushed
homeownership to the top of most
Indians’ priority list and the field of
opportunity is vast and fertile.
According to you, what post-
pandemic trends will emerge in Real
Estate in 2021?
Technology will emerge as the
strongest-ever enabler for the real estate
business. Those who have failed to
adopt it in time will find themselves at a
serious disadvantage. Even the
government has backed the stronger
evolution of tech-driven real estate
marketing by beginning to enable
property registrations at select
developers’ offices. Another factor we
will see emerge stronger is the desire for
bigger homes, which can comfortably
accommodate critical new trends like
work from home and study from home.
We will see well-connected suburbs
overtake central locations in terms of
demand, as choosing these locations
allows buyers to opt for larger homes.
TECHNOLOGY will emerge as the
STRONGEST-EVER enabler for the
REAL ESTATE BUSINESS
“
“
Anuj Puri
Chairman

Impact of
C VID-19 on the
Real Estate Market
Real Estate and Pandemic

The Covid-19 pandemic brought
down the economy of the
whole world, as governments
all over the globe put strict restrictions
on travel to stop the fast-spreading
virus from transferring further. As a
result of the strict travel restrictions
and also the fear among people due to
the lethal virus, all economic activities
came to a screeching halt. Predictions
were made that with the ongoing
spread of the virus, the global GDP
would contract to 5.2% in 2020, which
meant for the world to go through a
global recession.
As bad as the pandemic was in terms
of death toll for the Indian state, it also
severely impacted the overall economy
of the country. Similar to the serious
downfall of GDP in almost every
country, India also experienced its
GDP rate going towards the negative
scale. Except for a few economic
sectors, which surprisingly saw a huge
surge in their growth, others were
struggling to catch a breath trying to
cope with the negative effects of the
pandemic.
The Indian real estate sector is one of
the sectors that was worst hit by the
strict lockdowns that were imposed by
the Indian government. Right from the
residential real estate to the
commercial and industry real estate, all
the segments of the industry suffered
heavily due to the fall in demand for
real estate property amid the pandemic.
The real estate sector was constantly
growing in India before the pandemic
hit the whole world.
The real estate sector is one of the most
globally recognized sectors and in
th
India it holds the 4 rank among the 14
most contributing sectors of the Indian
economy. In a developing nation like
India, real estate market has great
potential. The industry is well
complimented by the exponential
growth in the corporate world in urban
and semi-urban regions. The real estate
sector also generates second-highest
employment in the country, coming up
right behind the agriculture sector.
This booming sector severely
plummeted when the country first went
into a lockdown during the first wave.
The residential property sales dipped
down because acquiring property did
not count among people's priority
anymore, adding to that even the office
space leasing companies faced a huge
loss because of the remote working
concept during the lockdown. The
sector did pick up pace after the
country started going back to normal
st nd
after the 1 wave until the 2 wave hit
the country again.
The second wave proved to be more
fatal than the first one to the country as
it seriously harmed the still recovering
industry. The demand for flexible
workspaces surged during and after the
pandemic which was another huge
blow to the sector. Even the
commercial real estate got affected as
people started being wary of visiting
places like malls, cinema halls, shops,
etc.
According to the industry experts, even
though the first and second wave hit
the industry badly, they see a gradual
recovery in the market and a hope for
the future. It is predicted by the
industry experts that by the year 2040,
real estate market in India will grow to
US $9.30 billion from US $1.70
billion, which is a very huge
development. The real estate market in
India is also expected to reach a market
size of whooping US $1 trillion, by
2030. This accounts to 13%
contribution to the country's GDP by
2025.
st
The 1 wave also made people realise
the importance of owning their own
house, and as the country recovers
from the devastation caused by the
pandemic, people are encouraged to
invest in real estate market for home
security.
The government also promotes the
industry by tax deductions on housing
loans, which will create an interest in
people to invest in the industry. The
Securities and Exchange Board of
India (SEBI) has also given permission
to Real Estate Investment Trust (REIT)
platform, which allows all kinds of
investors to invest in the industry.
The industry insiders predict the real
estate sector to do really well with the
SEBI allowing all kinds of investors to
invest in the market. A growth
opportunity of US $19.65 billion is
predicted for the upcoming years in the
real estate market. The central
government of India plans to build 20
million affordable houses across the
country in the year 2021 in an
ambitious scheme to ensure people
home security.
All these factors indicate towards a
prosperous financial growth of the real
estate market in the coming years. In a
country like India, which has immense
potential of economic growth, real
estate market will play a significant
role in taking the country towards
zeniths.
- Trishika Rokade

The largest real estate developers in India shape the
future of cities and define the city skyline. The
choices they make impact the growth and shape of
cities and have a huge impact on infrastructure as well.
Leading developers also set standards of price, quality,
service, and delivery in property markets.
One such leading real estate developer in India is
Marathon Realty. It is a 52-year-old, Mumbai based real
estate development company that has completed over 80
projects in the city and has built homes for over 10,000
families.
The company was established in 1969 and for the first
couple of decades it played a key role in shaping the
Mulund skyline. The company witnessed exponential
growth starting from the 90’s by venturing into new
locations like Lower Parel and Panvel and new categories
like townships and affordable housing.
MarathonRealty
Redefining Real Estate for Good
We have built our
legacy over the
last 52 years
through
meticulous
attention to detail
and cutting-edge
engineering
practices

Marathon Realty’s rapid expansion continues today. It is
currently building several townships in the fastest growing
neighborhoods, affordable housing projects, ultra-luxury
skyscrapers, small offices, and large business centers. The
company’s projects are spread across the Mumbai
Metropolitan Region (MMR) at locations including
Mulund, Bhandup, Panvel, Dombivli, Byculla, and Lower
Parel.
The Focused Frontrunner
The MD of Marathon Group, Mr. Mayur Shah has played a
key role in taking Marathon Realty to new heights of
success. He has played an instrumental role in the growth of
the company. His vision and foresight enabled Marathon
Realty to acquire large land parcels at promising locations
like Panvel, Bhandup, and Dombivli at an early stage,
which gave the company a huge advantage.
Under his leadership, Marathon quickly recognized the
potential of mill lands undergoing redevelopment in the city
and the potential of locations on the outskirts of Mumbai
like Panvel, Badlapur and Dombivli. Under Mr. Shah’s
leadership, Marathon has also been relentlessly design-
driven and engineering-focused, with the customer and
quality of product at the forefront of all its decisions. Mr.
Shah is a technocrat and has pushed the envelope when it
comes to technology adoption in the construction sector as
well. He has also served as the Chairman of MCHI –
CREDAI, the largest body of Real Estate Developers in
Mumbai and MMR.
A Class Apart
Marathon Realty excels in identifying the future potential of
land before the rest of the market catches on - that gives it a
huge competitive edge. It was one of the first entrants in
Panvel, one of the first to redevelop mill land near South
Mumbai, and has also entered early into the Bhandup
market, which is ripe for disruption via slub rehabilitation
development.
Marathon Realty focuses on quality of construction; this
also gives it a competitive edge. The projects that it has
completed are a testament to its quality of work. The
company is also very transparent with its customers and has
built a legacy of trust – it shares fair and accurate prices,
shows only product images, and does not use stock images.
Mayur Shah
MD of Marathon Group
The company has detailed websites and shares regular
project updates. Its mantra is to under-commit and over-
deliver.
Tackling Challenges Efficiently
Marathon Realty has overcome a wide array of challenges
in the last few decades. Some of them include the financial
crisis of 2008, operational challenges posed by the advent
of RERA, the new GST regime and regulatory hurdles, and
most recently the crisis caused by the coronavirus.
Each time, the company has risen to the challenge and
emerged stronger due to the strong leadership team, and a
clear and focused strategy. Marathon Realty’s diversified
portfolio ranging from affordable to ultra-luxury and
commercial to retail gives it an edge when it comes to
weathering storms in any particular segment. The
company’s focus on operational excellence has allowed it to
quickly adapt to the changes posed by RERA, GST, and
new regulations.

Facing the Pandemic Bravely
Just like any other company, Marathon Realty also had to
contend with the challenges imposed by the covid-19
pandemic. The immediate priority of the company during
the lockdown was to provide relief and support to its labor
force. Like all other developers, it also faced major
challenges of labor shortage and material shortage due to
supply chain disruptions. However, a lot of Marathon
Realty’s labor is located in situ; hence, it was able to
resume work quickly with a strong focus on completing the
projects. “We managed to complete several projects and
even received the Occupation Certificate for several towers
during the pandemic”, said Mr. Samyag Shah, Director,
Marathon Realty.
Embracing Technology for Better Outcomes
Marathon Realty has always been an early adopter of
cutting-edge construction technology and has a history of
firsts.
It built the first building with an elevator and the first high
rise in Mulund. The company was amongst the first to
adopt the revolutionary MIVAN formwork construction
technology. It was the first developer in Mumbai to offer e-
registration services to its clients, where clients can register
their agreements from the comfort of our office.
Marathon Realty has enhanced its customer experience by
utilizing chat bots, virtual tours, and virtual reality
experiences. The company is constantly looking at
innovating and adopting technology that improves its
customer experience.
Future Footprints
Speaking about the future, team Marathon Realty states that
the future looks extremely promising for the company. The
company has ambitious plans to transform Bhandup into an
affordable residential hub with proposed development of
over 100 acres. “We have large land parcels in Thane,
Bhandup, Panvel and Dombivli and our township projects
will continue to grow for years to come”, asserts the
management. The company also has plans to develop
several large commercial projects in Mulund and South
Mumbai.

India's most admired real estate companies 2021

India's most admired real estate companies 2021

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à India's most admired real estate companies 2021

Similaire à India's most admired real estate companies 2021 (20)

Plus de Merry D'souza

Plus de Merry D'souza (20)

Dernier

Dernier (20)

India's most admired real estate companies 2021