The presentation is part of Job hunting skills training program, focused on personal branding and job hunting tips, it gives the reader information on how to develop and maintain a good personal brand, how it helps him in finding a deserving job and further talks on techniques and tips on how to find a suitable job.

1. Personal Branding
Prepared & Presented By: Abdul Moqim Afghan

2. Contents of the Chapter:
1. What is branding and personal branding?
2. Principles of personal branding.
3. Steps of determining personal brand.
4. Components of personal branding.
5. Creating Personal Brand Vision
6. Social Media and Personal Branding
7. Protecting your personal brand.

3. • If you want to buy a smart phone/ lop top… which company / brand you
will prefer?
• And what is the reason behind your choice of a specific company?

4. Branding is more than logos…
• A brand isn’t a logo. Or a brand name or product name. In fact, it isn’t any one thing.
• A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much
more—that separates one thing from another.
• Your brand is everything. It’s the perception of your company, products and services in people’s minds. It’s
how people think and feel about who you are as an organization and what you do.

5. Personal Branding:

6. Think of Yourself as a Product
We all have attitudes and beliefs about brands based on our experiences. The
strongest brands are:
• Powerful
• Authentic
• Consistent
• Visible
• Valuable
The same qualities apply to personal brands.

7. Personal Branding…
• Personal Branding is how you market yourself to others.
• Personal Brand is what people say about you when you leave
the room,” according to Jeff Bezos, founder of Amazon.com.
• Personal Branding is: good impression you build in the minds
of others

9. Principles of Personal Branding:
• Jobs and titles are temporary, fleeting; the only thing that is
permanent is your reputation – your BRAND.
• Every brand has certain values associated with it. What do
people associate with yours?

10. Principles of Personal Branding…
• Invest in your personal development.
Having personal development plan
• Always do everything within your powers to surpass others
expectations.
• Consistency
You need unification in the message convey, the unification of say and do, the
unification of communication and reality. So, what you say, the work you do, the
product you consume, the place you experience, your relationships in society ... all
evoke the associations you have. Just having a message or an image of the
opposition, the overall image will be "overthrown".
• Choose a set of competences you master and invest in them.

11. Three Steps to Defining Your Personal Brand:
Define your
personal
ambitions
Determine your
unique value
proposition
Communicate
your brand

12. Unique Value Proposition:
Natural
Talents
SkillsPassions

13. Components of Personal Branding:
personal brand is your story, your reputation; it’s what you are known
for, and how people experience you.
The components of your personal brand are:
• how you speak
• how you introduce yourself
• your attitude
• how you treat others
• how you dress, and your posture
• what you are known for
• And your level of expertise, skills, and strengths.

15. Creating Personal Brand Vision:
• Businesses create vision and mission statements. Creating a personal
brand begins much the same way by creating a personal vision.
• Only you can determine how you want your life to unfold. You can’t
control every aspect of your life, but you can create a long-term vision
and develop steps to achieve that vision.
• Your life’s vision should include how you see yourself in 10, 20 and
even 50 years. Consider the elements in life that would make you
happy—a family, higher education, a challenging corporate job?

16. Steps of creating personal branding vision:
1. SET YOUR VALUES
• Values drive your life.
• They are core of your being
• values define the things that are most important to the person.
2. PRIORITIZE YOUR VALUES
There will be situations in life when you’ll be faced with decisions that put your
values at odds. For example, you might be considering a new job. It might fit into
your ambition and intelligence values, but if might require more time away from
your family and the job might not have the same community values that you have.

17. Steps of creating personal branding vision…
3. IDENTIFY YOUR PASSIONS
• A passion is something you would do even if you weren’t
being paid or even something that you would pay for
yourself if you had to.

18. Steps of creating personal branding vision…
4. IDENTIFY YOUR IDEAL PERSONALITY TYPES

19. Social Media and Personal Branding:
• Social Media and Personal Branding:
• Everything you do online is a
representation of your personal brand

20. Social Media Groups Can Help You…
• - Challenge and motivate yourself
• - Push you to achieve your goals
• - Keep you accountable
• - Get ideas
• - Receive feedback
• - Gain confidence

21. Social Media Groups Can Help You…
• - Expand your skills
• - Test your knowledge
• - Develop leadership skills
• - Help others
• - Make friends
• - Discover new opportunities

22. Attention!
Protecting Your Personal Brand
• Flickr, Facebook, Reality TV show, Blogs – it seems like people
don’t want things to be private any more. But is that true, or even
desirable?
• With the growth of mobile phone cameras, txt messaging, Twitter,
YouTube, and cable news, make no mistake: there is no such thing
as ‘privacy’ anymore.

23. Questions
?

24. Job Searching
Skills
Prepared & Presented By: Abdul Moqim Afghan

25. Contents of the Chapter:
1. Steps in effective job search
2. 3 main elements of job searching
3. 3 creative ways for job hunting
4. Keeping the right attitude
5. Deadly interview mistakes

26. Steps in effective job search:
1. Make a career plan
2. Take a skill assessment
3. Establish your short term and long term goals
4. Improve your office skills
5. Start networking
6. Learn interview techniques
7. Make contact and follow up
8. Continue your job search

27. Effective Job searching involves 3 main
elements:
1. knowledge of yourself
what type of job would match your:
• interests
• Skills
• Experience
• motivations and values

28. Effective Job Searching involves 3 main
elements:
2. knowledge of the job market - where the jobs are
• Identify and Target
• Industries that require your key skills
• Specific jobs in identified industries
• Desired work environment

29. Effective Job Searching involves 3 main
elements:
3. knowledge of the best job search methods
• Directly from target company
• Internet search
• Message boards and job-search sites
• Industry journals
• Industry associations
• Current employees of target industry/company
• Posted job positions
• Your professional network
• Government career assistance centers

30. Three creative ways for hunting a job:
1. PROFESSIONAL NETWORKING:
• Networking is the act of creating professional relationships.
• Networking is about developing useful two way relationships with people who
can help you in your career development and your search for work experience
or employment.
• Networking is also a great way to find out more about what different jobs
involve and what it’s really like working for particular companies
• It is not about asking directly for employment initially

31. Networking…
Person 3
tells
Person 2
tells
Person 6
tells
Person 7
tells
Person 5
tells
Person 4
tells
And this network continues
you
tell
Person 1
tells

32. Networking…
Building your network:
1. People you already know
family, friends, work colleagues, members of your sports teams,
societies, former lecturers, teachers, neighbors, and former
employers from part time work/internships/voluntary work
• Making a list and being in touch with them.
• Use social media like Facebook and LinkedIn to get back in
touch with people, and to browse existing connections

33. Networking…
Building your network:
2. Develop new contacts
• Ask people you know to introduce you to their contacts, if
appropriate.
• Attend Careers events, events are fantastic networking
opportunities and many students have been able to make really
helpful contacts with professionals working in a wide range of
sectors.
• Professional Associations, for the industry you are interested in,
may run networking events or you could attend
conferences/exhibitions they organize.

34. 2. Make speculative applications
Passive and Reactive job-hunting will only produce results for a
small number of people during a recession. It involves applying for
advertised jobs and being in competition with a large number of
people. It also involves searching recruitment websites which a lot
of people also do.
Speculative Application, involves sending a CV/cover letter to
firms who have not advertised jobs.

35. 3. Work-shadowing & unpaid work
• If on graduating, relevant paid work is hard to come by for a
while, consider offering yourself voluntarily to a firm for a
day/few hours.
• Or ask about work-shadowing – you ’shadow’ an employee to
observe and learn about their job/duties involved. Both
options could be obtained using networking and/or speculative
applications.

36. KEEPING THE RIGHT ATTITUDE
•Stay positive
•Stay active
•Keep learning
•Stay connected
•Stay focused

37. KEEPING THE RIGHT ATTITUDE…
•Keep job search confidential
•Do not quit current job before accepting a new job
•Do not bad-mouth your company or anyone that
works for your current or former employer

38. Deadly Interview Mistakes
1. Arrives late for the interview.
2. Indicates he is late because the directions he was given were not
good.
3. Looks inappropriately dressed.
4. Does not maintain good eye contact with interviewer.
5. Assumes he will find out about the company in the interview. Asks
interviewer “What do you do here?”
6. Does not link what he can do with the needs of the employer.
7. Brags about how great he is , but cites no evidence.

39. Deadly Interview Mistakes
9. Responses have no clear focus, seem disorganized and rambling.
10. Answers most questions with short “yes” and “no”.
11. Appears desperate for a job – any job.
12. Calls the interviewer by his first name repeatedly or uses the wrong name.
13. Badmouths his former boss and the company.
14. Gives memorized responses and forgets parts.
15. Asks “How am I doing? Are you going to hire me?”

40. Questions
?

41. Thank
You!