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GROUP MEMBERS:
•Soban Ahmad
•Waqar ul Malik
•Aqeel Hussain
•Asad Hameed
Topic:
Seven C,s of
Communication
What are C,s of
Communication ?
• Clear.
• Concise.
• Complete
• Correct.
• Coherent.
• Concrete.
• Courteous
1) Clear
•Be clear about your goal.
•Purpose of communication.
•Try to minimize the number of ideas.
•Easy for your reader.
Bad Example:
Hi John,
I wanted to write you a quick note about Daniel,
who's working in your department. He's a great
asset, and I'd like to talk to you more about him
when you have time.
Best Wishes
James,
Good Example:
Hi John,
I wanted to write you a quick note about Daniel
Kadar, who's working in your department. In
recent weeks, he's helped the IT department
through several pressing deadlines on his own
time.
2) Concise
•Stick to the point
•Brief
•Not Repetition
•Avoid Unnecessary Sentences
Bad Example:
Hi Matt,
I wanted to touch base with you about the email marketing
campaign we kind of sketched out last Thursday. I really think
that our target market is definitely going to want to see the
company's philanthropic efforts. I think that could make a big
impact, and it would stay in their minds longer than a sales
pitch.
For instance, if we talk about the company's efforts to become
sustainable, as well as the charity work we're doing in local
schools, then the people that we want to attract are going to
remember our message longer. The impact will just be greater.
What do you think?
Jessica
Good Example:
Hi Matt,
I wanted to quickly discuss the email marketing campaign that
we analyzed last Thursday. Our target market will want to know
about the company's philanthropic efforts, especially our goals
to become sustainable and help local schools.
This would make a far greater impact, and it would stay in their
minds longer than a traditional sales pitch.
What do you think?
Jessica
3) Complete
•Complete Information
•Complete Message
Bad Example:
Hi everyone,
I just wanted to send you all a reminder about the
meeting we're having tomorrow!
See you then,
Chris
Good Example:
Hi everyone,
I just wanted to remind you about tomorrow's
meeting on the new telecommuting policies. The
meeting will be at 10:00 a.m. in the second-level
conference room. Please let me know if you can't
attend.
See you then,
Chris
4) Concrete
•Clear Picture
•Vivid factors
•Focus on main point
•Solid message
Bad Example:
• Consider this advertising copy:
The Lunchbox Wizard will save you time every
day.
Good Example:
• How much time do you spend every day packing
your kids' lunches? No more! Just take a
complete Lunchbox Wizard from your
refrigerator each day to give your kids a healthy
lunch and have more time to play or read with
them!
5) Correct
•Understandable to audience
•Avoid grammatical errors
•Names and Titles should spelled
correctly
•Smooth language
Bad Example:
Hi Daniel,
Thanks so much for meeting me at lunch today! I
enjoyed our conservation, and I'm looking forward
to moving ahead on our project. I'm sure that the
two-weak deadline won't be an issue.
Thanks again, and I'll speak to you soon!
Best,
Jack Miller
ERRORS
If you read that example fast, then you might not
have caught any errors. But on closer inspection,
you'll find two.
1. Conversation
2. Week
 These spelling mistakes are usually happens due
to fast typing or unconscious of mind
6) Coherent
•Your communication should be logical
•Points are connected to the main
topic
•Tone and flow of the text is
consistent.
Bad Example
James,
I wanted to write you a quick note about the
report you finished last week. I gave it to Michelle
to proof, and she wanted to make sure you knew
about the department meeting we're having this
Friday. We'll be creating an outline for the new
employee handbook.
Thanks,
Watson
Good Example:
Hi James,
I wanted to write you a quick note about the
report you finished last week. I gave it to Michelle
to proof, and she let me know that there are a few
changes that you'll need to make. She'll email you
her detailed comments later this afternoon.
Thanks,
Watson
7) Courteous
•Communication is friendly, Open, and
Honest.
•No hidden insults or passive-
aggressive tones.
•Keep your reader's viewpoint in mind
•Empathetic to their needs
Bad Example:
Jeff,
I wanted to let you know that I don't appreciate
how your team always monopolizes the discussion
at our weekly meetings. I have a lot of projects,
and I really need time to get my team's progress
discussed as well. So far, thanks to your
department, I haven't been able to do that. Can
you make sure they make time for me and my
team next week?
Thanks,
Phil
Good Example:
Hi Jeff,
I wanted to write you a quick note to ask a favor. During our
weekly meetings, your team does an excellent job of
highlighting their progress. But this uses some of the time
available for my team to highlight theirs. I'd really appreciate it if
you could give my team a little extra time each week to fully
cover their progress reports.
Thanks so much, and please let me know if there's anything I
can do for you!
Best,
Phil
The 7 c,s of communication
The 7 c,s of communication

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The 7 c,s of communication

  • 1.
  • 2. GROUP MEMBERS: •Soban Ahmad •Waqar ul Malik •Aqeel Hussain •Asad Hameed
  • 4. What are C,s of Communication ? • Clear. • Concise. • Complete • Correct. • Coherent. • Concrete. • Courteous
  • 5. 1) Clear •Be clear about your goal. •Purpose of communication. •Try to minimize the number of ideas. •Easy for your reader.
  • 6. Bad Example: Hi John, I wanted to write you a quick note about Daniel, who's working in your department. He's a great asset, and I'd like to talk to you more about him when you have time. Best Wishes James,
  • 7. Good Example: Hi John, I wanted to write you a quick note about Daniel Kadar, who's working in your department. In recent weeks, he's helped the IT department through several pressing deadlines on his own time.
  • 8. 2) Concise •Stick to the point •Brief •Not Repetition •Avoid Unnecessary Sentences
  • 9. Bad Example: Hi Matt, I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch. For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater. What do you think? Jessica
  • 10. Good Example: Hi Matt, I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our target market will want to know about the company's philanthropic efforts, especially our goals to become sustainable and help local schools. This would make a far greater impact, and it would stay in their minds longer than a traditional sales pitch. What do you think? Jessica
  • 12. Bad Example: Hi everyone, I just wanted to send you all a reminder about the meeting we're having tomorrow! See you then, Chris
  • 13. Good Example: Hi everyone, I just wanted to remind you about tomorrow's meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. Please let me know if you can't attend. See you then, Chris
  • 14. 4) Concrete •Clear Picture •Vivid factors •Focus on main point •Solid message
  • 15. Bad Example: • Consider this advertising copy: The Lunchbox Wizard will save you time every day.
  • 16. Good Example: • How much time do you spend every day packing your kids' lunches? No more! Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch and have more time to play or read with them!
  • 17. 5) Correct •Understandable to audience •Avoid grammatical errors •Names and Titles should spelled correctly •Smooth language
  • 18. Bad Example: Hi Daniel, Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I'm looking forward to moving ahead on our project. I'm sure that the two-weak deadline won't be an issue. Thanks again, and I'll speak to you soon! Best, Jack Miller
  • 19. ERRORS If you read that example fast, then you might not have caught any errors. But on closer inspection, you'll find two. 1. Conversation 2. Week  These spelling mistakes are usually happens due to fast typing or unconscious of mind
  • 20. 6) Coherent •Your communication should be logical •Points are connected to the main topic •Tone and flow of the text is consistent.
  • 21. Bad Example James, I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting we're having this Friday. We'll be creating an outline for the new employee handbook. Thanks, Watson
  • 22. Good Example: Hi James, I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she let me know that there are a few changes that you'll need to make. She'll email you her detailed comments later this afternoon. Thanks, Watson
  • 23. 7) Courteous •Communication is friendly, Open, and Honest. •No hidden insults or passive- aggressive tones. •Keep your reader's viewpoint in mind •Empathetic to their needs
  • 24. Bad Example: Jeff, I wanted to let you know that I don't appreciate how your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team's progress discussed as well. So far, thanks to your department, I haven't been able to do that. Can you make sure they make time for me and my team next week? Thanks, Phil
  • 25. Good Example: Hi Jeff, I wanted to write you a quick note to ask a favor. During our weekly meetings, your team does an excellent job of highlighting their progress. But this uses some of the time available for my team to highlight theirs. I'd really appreciate it if you could give my team a little extra time each week to fully cover their progress reports. Thanks so much, and please let me know if there's anything I can do for you! Best, Phil