It is absolutely critical that we are always out in front of the latest trends in recruiting because recruitment strategies are ever-changing, whether it’s a new job board, mobile app or new category of technology. One thing that Cam has recognized over the past 11 years is how Recruitment & HR is typically 3 years behind marketing innovations. If you want to understand where recruitment is going in the next 2-3 years, simply look at the latest in marketing technologies and approaches that are being deployed today. In this session Cam will cover what he believes the major current (and future) trends will be in Talent Acquisition. You will leave the session with 2-3 takeaways that you can deploy tomorrow in you organization.

1. Applying Digital Marketing
practices to Recruitment
by Cameron Laker

2. About Me
• CEO & Co-Founder of Mindfield
• 11 years in Recruitment
• Consulted with over 100 companies
• Process and technology obsessed
• BCIT Graduate 2002
• Member of the Entrepreneurs Organization
• Wannabe LifeHacker
• BulletProof Coffee drinker
• Salesforce.com model

5. Today’s Topic
What’s happening with Marketing
trends and how can they be
applied to Recruitment

7. MARKETING MEGA TRENDS

8. Megatrend 1.
Skyrocketing smartphone adoption
• More than 50% of searches are on mobile
• 91% of Facebook usage (Daily Active
users) is on mobile
• 80% of Facebook advertising revenue is
on mobile
• 90% of mobile media time is spent in apps
SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

9. Megatrend 2.
Soaring messaging app popularity
• Continued and growing wish for consumers to communicate
directly outside of public social network pages
• Last frontier for social media monetisation
• Expect to see some major changes here in 2017 with new options
for paid media on messaging apps
• There will be new options for reaching consumers via messaging.
SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

10. Megatrend 3.Applying Artificial Intelligence to engage and service customers
SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-
innovation/digital-marketing-trends-2016-2017/
Chatbots have become the biggest thing in Tech
“Unlock the ability to provide personalised,
interactive communication akin to talking to a
human customer service or sales rep, but at scale
for much cheaper than call centres”

11. OK Great…
so how does this
apply to
Recruitment?

12. Artificial
Intelligence for

13. www.claralabs.com

14. www.recruiting.ai

15. Marketing
Automation

18. Screening and
Workforce
Quality

19. Tech Stack for the Modern TA Leader
Talent Marketing
Software
•Talemetry
•Phenom People
•Smashfly
Social Recruiting
•Linkedin
•Slack
•Facebook
•Instagram
Workforce
Quality
•Assessments
•Screening Tools
•Video
Interviewing
Content
Marketing
•Careers Blog
•Social
Publishing
Mobile
Integration
•SMS
communication
•Mobile Apply
•Mobile
everything
Artificial
Intelligence
•Clara Labs
•Ideal
•Recruiting.ai
Applicant
Tracking
•Icims
•Greenhouse
Analytics and
Data
•Tableau
•Salesforce
Wave
•Culture Amp

20. Rethinking Recruiting
1. Jobs are auto-posted to Google and Indeed and pushed to employees to share
on social
2. Applicants one-click apply, no more ATS field ‘BS’
3. Applicants are asked to complete a behavioral assessment
4. Experience, Behaviors, Employers, Location is evaluated by Machine Learning
to determine best fit applicants based on previous successful candidates
5. Top scored applicants are reached out via text message via the AI Recruiter to
schedule interviews
6. Recruiters receive calendar invites for a Skype or Video Interview
7. If Recruiters short list candidate, AI reaches out to schedule in person interview
with hiring manager

21. THANK YOU &
QUESTIONS