In this session, you will learn the basics of incredible communication strategy and how it relates to engagement. We’ll define engagement, so we are all on the same page, and discuss key ways to approach communication that you can then take back to your organization to find and fill gaps quickly. I’ll provide you with some tools and best practices that we have found success with that you can test out during our session before putting them in your own toolbox. The best part is, I’ve got some fun prizes to give away!

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Communicating
to Engage
Employees &
Maximize Results
May 2021

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industry leading
organizations
is used by
600

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Please feel free to ask questions at any point!
Important!
We want this to be fun
and interactive.

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THERE IS A PRIZE

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Today’s Agenda
3. Tools (& activity)
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1. Define employee engagement
2. Communication

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We use Questions:
Other Options:
● Peakon
● Lattice
● 15Five
● Qualtrics
● And so many more….
1. I rarely think about looking for a job at
another company
2. I see myself working at [X company in two
years time
3. The company motivates me to go beyond
what I would in a similar role elsewhere
4. I am proud to work for [X
5. I would recommend [X as a great place to
work
Defining Employee Engagement

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Here is Bananatag’s Results - March 2021

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Why does this matter?
● If you don’t have a key measure of success, you
won’t know if what you did mattered
● You can use other measures like:
○ Retention
○ Attraction
○ Company performance
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Pro-tip: pick anything to start, because it
will help you see progress or lack of
progress. Knowing is always better

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Why does this matter?

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What we think Examples
What it’s like actually
● Town Halls or Company All Hands
● Company updates / memos / Quarterly Business
Reviews
● Department Meetings
● OKR or Goal setting Meetings
● Team Meetings
● Performance Reviews
● One-on-one meetings (manager or colleagues)
● Email / slack / zoom
Crash Course on Communication

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Communication happens
all the time, it’s not about
control, it’s about
UNIFYING

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Remember this question
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How is the information you are sharing,
important to employees?

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How do to bring it all together
● Engage employees in the process of
communication
● Have representation and involve minority groups in
empowering ways (don’t tokenize)
● Use the devices / tools people are familiar with as
often as possible
● Record and summarize
● Never ignore a question, ever
● Follow up when needed
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Real tooks to try now
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● Prizes, we’re about to do that
● Technologies - make people not autopilot
● Meet people where they are at (you
might need to start slow)
● Get clear on the one message, and how
its important for employees
● Follow up, summarize, and record for
those who couldn’t attend
● Assume best intent

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Let’s play a game
Yes, prize time!

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If you won, email
people@bananatag.com

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In Summary
3. Keep iterating and measuring
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1. Define a key measure of success
2. Try anything

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Still got questions tweet @bananatag
Extra Resources
Get me started
https://staffbase.com/blog/internal-communication-system/
Developing a strategy
https://blog.bananatag.com/internal-comms/how-to-create-internal-communications-strategy
Ways to improve town hall
https://blog.bananatag.com/internal-comms/the-ultimate-guide-to-virtual-town-halls
Picking tools
https://staffbase.com/blog/internal-communications-software-how-to-choose-best-tools/
Learning about employee apps
https://staffbase.com/blog/an-app-for-employees-how-to-ace-the-8-most-common-questions/ OR
https://insights.staffbase.com/free-download-roi-of-an-employee-app