Using Video to Tell Your Employer Brand Story - Sarah Boland & Lauren Nipp (SocialHRCamp Vancouver 2016)
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Nurse Next Door is a home care service that provides care for seniors. They use video to tell their employer brand story and attract quality applicants. Their goals include increasing personal connections, brand awareness, and quality applicants. They measure engagement, reach, clicks to careers page, and number of applicants. Their videos feature ideas about culture, work perks, roles, celebrations, testimonials, and FAQs. They discuss pre-production, production, and post-production tips. They promote videos on Facebook, boosting posts and using hashtags. They communicate widely in the company and offer incentives to followers.
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Using Video to Tell Your Employer Brand Story - Sarah Boland & Lauren Nipp (SocialHRCamp Vancouver 2016)
- 1. USING VIDEO TO TELL YOUR EMPLOYER BRAND STORY
- 2. LAUREN NIPP// Marketing Operations Specialist // @LAUREN_NIPP
- 3. SARAH BOLAND // Visual Storyteller // @BOLANDIA_YVR
- 4. Nurse Next Door is a home care service providing care for seniors in the comfort of their own home while helping them achieve Happier Aging. Find a Better Way Passionate About Making a Difference WOW Customer Experience Admire People
- 5. #SQUAD GOALS
- 6. • Personal Connection • Brand Awareness • Increase of Quality Applicants • Resources for employees to share How Video Has Impacted our Employer Brand
- 7. KPI’S • Engagement • Reach • Clicks to Careers Page • # of Applicants
- 9. RECRUITING VIDEO IDEASCULTURE WORK PERKS SPECIFIC ROLE RECRUITING OFFICE EVENTS CELEBRATIONS VIRAL TRENDS & CHALLENGES EMPLOYEE TESTIMONIALS SPONSORED EVENTS RECRUITING FAQ’S HOLIDAY VIDEOS
- 12. WHAT? WHAT?
- 13. WHY?WHY?
- 14. WHEN?WHEN?
- 15. WHO? WHO?
- 16. WHERE? WHERE?
- 17. HOW? HOW?
- 19. TIPS FOR SHOOTING TIPS FOR FILMING
- 23. INTERVIEW TIPS • Do not send questions ahead of time if possible. • Look off camera to the interviewer. • Punch in and out for each question & get them to include question in answer • Eye level with camera or phone • Get somebody else to do the interview if you’re shooting. • Leave clean breaks and pauses between questions & include the question in the answer • Do not start with “so” or “um.”
- 25. TIME TO PRACTISE! (groups of 3)
- 28. TEXT & CAPTIONS
- 31. $ AUDIO JUNGLE $$ PREMIUM BEAT $$$ MUSIC BED
- 32. CTA & LOGOBRANDING BRANDING BRANDING
- 34. Facebook & Boosted PostFACEBOOK BOOSTED POSTS
- 36. #YOURHASHTAG
- 38. COMPANY WIDE COMMUNICATION & INCENTIVES
- 41. WE HAVE A GIFT FOR YOU! @nursenextdoor 1) Follow us on Twitter: 2) Download our free Takeaway Sheet of today’s presentation. 3) Retweet it to share with others!