Although traditional media is still used for business marketing, digital media might as well just be the next step. The best thing about posting on the Internet is that: it's free! Free to say whatever you want to say, free to see whatever you want to see, free to share whatever you want to share. Web 2.0 has given users the ability to share information online and collaborate to create a variety of Internet content. User-generated content is one of the most powerful tools businesses can use for publicity.

1. Why Your business NEEDS
Instagram:
THE POWER OF
UGC MARKETING
Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters

2. SOCIAL
NETWORKING AND
SOCIAL MEDIA
ALL HAVE ONE
THING IN COMMON:
Photo by Highways Agency. Creative Commons Attribution Share/Remix License. https://www.flickr.com/photos/highwaysagency/11235762823

3. They all contain UGC

4. UG what …?
Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters

5. U
G
C
SER
ONTENT
ENERATED
Denoting or relating to
material on a website that
is voluntarily contributed
by members of the public
who use the site
“
- Oxford Dictionary

6. 80%
OF ONLINE CONTENT IS
USER-GENERATED
= UGC

7. So what does this mean for YOU?
Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters

8. Instead of spending 1-30% of sales revenue on marketing
budgets, using user-generated content is the most
cost-effective
1
Photo by 401(K) 2012. Creative Commons Attribution Share/Remix license. https://www.flickr.com/photos/68751915@N05/6793826885/

9. 2
User-generated content is created by loyal customers
Screenshot of: Starbucks. http://instagram.com/starbucks

10. Instagram Users
taking
of the brands they
Photo by Kārlis Dambrāns. Creative Commons Attribution Share/Remix License. https://www.flickr.com/photos/janitors/10575730845/

11. Screenshots from Instagram

12. Screenshots from Instagram

13. 3
The more user-generated content, the greater the
consumer outreach
Photo by J L. Creative Commons Attribution Share/Remix License.https://www.flickr.com/photos/noticelj/2878326718/

14. 4
User-generated content is more trusted
than content produced by the company itself
34% 37% 44% 50%
68% 74%
TV Radio Newspaper Social
Networking
Peer
Reviews
Conversations
with friends
Traditional Media UGC
Photo by Sarah Reid. Creative Commons Attribution Share/Remix License. https://www.flickr.com/photos/sarahreido/3120877348/

15. Let’s put this into perspective…

16. Let’s put this into perspective…
200 million
ACTIVE USERS

17. Let’s put this into perspective…
200 million
ACTIVE USERS
60 million
AVERAGE PHOTOS
PER DAY

18. Let’s put this into perspective…
20 billion
PHOTOS SHARED
200 million
ACTIVE USERS
60 million
AVERAGE PHOTOS
PER DAY
&

19. Let’s put this into perspective…
20 billion
PHOTOS SHARED
200 million
ACTIVE USERS
60 million
AVERAGE PHOTOS
PER DAY
&
That’s a lot of publicity…

20. Any publicity is good publicity
“ ”Photo by Lord Jim. Creative Commons Attribution Share/Remix license https://www.flickr.com/photos/lord-jim/9715649710/

21. Therefore, do your business a favour
and get a company Instagram
Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters

22.
“Recognition is most of the time the best prize.”
-Romain Ouzeau in Instagram Marketing
Screenshot of: David’s Tea. http://instagram.com/davidstea

23. Sources
http://www.oxforddictionaries.com/definition/english/user-generated
http://www.mandmglobal.com/news/19-05-14/brands-see-twitter-and-facebook-as-key-to-mob.aspx
http://content.time.com/time/magazine/article/0,9171,1570810,00.html
http://seotermglossary.com/ugc-user-generated-content/
http://mashable.com/2014/04/09/millennials-user-generated-media/
http://socialtimes.com/sxsw-millennials-trust-user-generated-content-50-traditional-media_b144425
http://blog.crowdtap.it/2014/04/millennials-heart-ugc-infographic/
http://www.cyberalert.com/blog/index.php/user-generated-content-is-what-millennials-trust-and-remember-study-reveals/
http://www.bizreport.com/2014/03/report-millennials-spending-more-time-with-ugc.html
http://www.buuteeq.com/blog/wp-content/uploads/2012/08/Bazaarvoice_Millennials_Infographic.pdf
http://www.marketingcharts.com/wp/online/millennials-said-to-be-highly-trusting-of-user-generated-content-41276/
http://mashable.com/2013/08/02/snap-my-ad/
http://www.forbes.com/sites/danschawbel/2011/10/06/leverage-visual-marketing-to-grow-your-business/
http://blog.iconosquare.com/unlock-power-user-generated-content-instagram/
http://blog.storenvy.com/post/58078233145/3-ways-to-leverage-user-generated-content-to-drive-more
http://smallbusiness.chron.com/recommended-percentage-sales-marketing-budget-25023.html
http://www.wordstream.com/blog/ws/2014/04/28/user-generated-content
http://blogs.imediaconnection.com/blog/2014/04/14/case-studies-4-ways-to-take-charge-of-social-media-ugc/
http://www.seomworld.com/2013/11/top-10s-on-instagram-for-2013-countries.html#.U4DKfV64nFI
Thank-you!