1. An Introduction

2. About Benchmark IR
 Benchmark IR provides high-quality qualitative
and quantitative research-based consulting to the
Investor Relations (IR) industry
 We help determine how investors and the market
perceive your company and recommend ways to
improve perception and increase company value
 We understand that management needs to do
more than tell their story, they need to ensure their
message is understood and presented in a
manner that optimizes valuation
 BenchmarkIR.com
Contact: SBarnard@BenchmarkIR.com
416-988-9888

3. Stephen Barnard
Co-founder & President
 Worked in IR services since 1999
 Led newswires offering: press release
distribution, regulatory filings, webcasts, conference
calls, translation etc.
 Strategic leadership roles with Rogers, BCE
Emergis, TSX Group and The Canadian Press
 IR product development for three years with TMX
Equicom: paid research, IR websites, social media
 Two years of market research experience
 BA & MBA
Contact: SBarnard@BenchmarkIR.com
416-988-9888

4. Jeannette Tanguay
Co-founder & Head of Research
 More than 20 years of market research experience
– mostly in capital markets
 Academically trained in market research. Strong
expertise in qualitative and quantitative
methodologies
 Work experience includes: Decima Research,
Pollara, Market Vision, Parallax, BMO, TSX
Group, Forefactor and independent market
research consultant
 BA, MSc in Consumer Behaviour and Canadian
Securities Course
Contact: SBarnard@BenchmarkIR.com
416-988-9888

5. What good market research can do
- that conversation and hearsay can’t
 Significantly reduces bias – gets to the truth
 Consistent (tailored for each audience) and rigorous
approach
 Anonymity of respondent audiences
 Removes questioner bias
 Using a third party, with expertise, provides
greater credibility throughout the organization
 Focuses effort on getting answers rather than
all the other issues executives have to address
Contact: SBarnard@BenchmarkIR.com
416-988-9888