Lori Ruff and I presented this deck and others during a full day conference on #ThinkDigital, presented by Danilo Black, a leading social media and strategy firm in Monterrey Mexico. The event was held at the Cub Industrial.

1. The LinkedIn Rockstar Team

3. Why Social Media?
Basic Human Need
Best Return-On-Investment
Greatest Reach
Global Audience

4. How Basic?
Maslow's Hierarchy of Needs
– Physiology & Safety First
– Belonging
– Independent of Time or Geography

5. Best ROI?
Lowest Cost / Best Return-On-Investment
– Case Studies Abound
– Costs Rising

6. Reach?
Facebook – 1B~
LinkedIn – 150M~
Twitter – 200-600M

7. Global Audience?
 BRIC
– Brazil, Russia, India, China
 LinkedIn
– Everywhere including China
 Facebook
– Everywhere but China
 Twitter
– 70% outside N. America
– 4.5M Accounts in Mexico

9. What Can Social Media Do?
Marketing
Customer Service
Sales
HR
Product Development

10. Marketing & Demand Generation
Positioning & Brand Commitment
Product Marketing
– JetBlue / NASA
– Pepsi – Social vs. Super Bowl

11. Customer Service
Client / Customer Relationships
Support
Service
– Comcast Cares / Frank Eliason

12. Sales
Prospecting
Credibility, Reputation & Image
Lead Generation
Product Information
– Wine Library & Gary V

13. Human Resources
• Organizational Culture
• Privacy Policies
 Talent
– Recruiting
– Training
– Public Background
• Steven Groves … Book; Phx to Denver

14. Product Development
Most Desired Feature
Usability of Existing Products
– Phillips Electronics & Second Life

16. Su Primera Casa
 Start with Owned & Operated
– Provide Conversion Options for Visitors
• Subscribe, Read, Questions
• eCommerce
– Blogging is #1 for SEO
 Social Guidelines
– Be Smart About What You Say & How You Say it – IBM

17. Listen Next
 Conversations happen  Conversation Hierarchy®
– Who is Talking? – Listen at Different Levels
– To Whom? • Brand
– About What? • Company
• Product
– Where?
• Partners
– When? • Distribution
– How Frequently? • Competitors
• Intention (new)

18. Engage
Influencers
– Content, Frequency & Reach
– Audience Makeup
Brand allegiance
– Credibility with Brand

19. Brand Advocates
What are you asking for?
– Friend Recommendations
– Shared Experience
– Permission for Additional Messaging

20. What to Expect
Visitors
– 90/9/1
Content
– 70-80% Self-Generated
Investment
– 10-20% Budget Increase

21. Monitor The Flow
Data-Driven Decisions Lead to Revenue
– What Generates Traffic to O&O
Automated Tools
– Radian6, Sysomos, Alterian, Cruxly
– Share of Voice, Sentiment, Intention

22. What Matters Most
Genuine Persona
Content Presented in Context
Two-Way Dialog

23. The LinkedIn Rockstar Team