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Marketing PPT- Chapter 1 of Philip Kotler

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Marketing Management

Formation
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Name:- Premkumar vyas Roll no:- 32
 Marketing is about identifying and meeting human and social needs.  One of the best definition is “meeting needs profitably”.
 Goods  Services  Events
 Need  Want  Demand
 Network information technology  Globalization  Deregulation  Privatization  Heightened competition  Industry convergence  Retail transformation
 Disintermediation  Consumer buying power  Consumer information  Consumer participation  Consumer resistance.
Marketing mix four P’s.  Product  Place  Promotion  Place Modern marketing management 4 P’s. • People • Processes • Programs • Performance
 Developing marketing strategies and plans  Capturing marketing insights  Connecting with customers  Building strong brands  Shaping the marketing offerings  Delivering value  Communicating value  Creating successful long term growth.

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Marketing PPT- Chapter 1 of Philip Kotler

  • 1. Name:- Premkumar vyas Roll no:- 32
  • 2.  Marketing is about identifying and meeting human and social needs.  One of the best definition is “meeting needs profitably”.
  • 3.  Goods  Services  Events
  • 4.  Need  Want  Demand
  • 5.  Network information technology  Globalization  Deregulation  Privatization  Heightened competition  Industry convergence  Retail transformation
  • 6.  Disintermediation  Consumer buying power  Consumer information  Consumer participation  Consumer resistance.
  • 7. Marketing mix four P’s.  Product  Place  Promotion  Place Modern marketing management 4 P’s. • People • Processes • Programs • Performance
  • 8.  Developing marketing strategies and plans  Capturing marketing insights  Connecting with customers  Building strong brands  Shaping the marketing offerings  Delivering value  Communicating value  Creating successful long term growth.