This document discusses how to use guest posts on Instagram to grow your following. It recommends having influencers or bloggers take over your Instagram account for a day to post content. This introduces their followers to your brand while also exposing your followers to their network. Preparation is key, such as promoting the guest poster in advance. A real-world example is provided of a fashion blogger taking over the feed of a clothing company, gaining exposure for both parties and likely resulting in follower and sales growth.