A session on Digital Media for the Nehru Yuva Kendra Sangathan officers. This session was a part of the 3 day Training of the Trainers program organised by NYKS under the Ministry of Sports and Youth Affairs, India at Assam Administrative College, Khanapara, Guwahati. Digital media for government and public sector.

1. Digital & Social Media
for Implementation & Monitoring
of NYKS Projects
Presented by: Syed Mohsin Raja
Digital Marketer/Educator
A Session
for the Nehru Yuva Kendra Sangathan officers
During the Training of the Trainers
(ToT) Program

2. What Do We Do to Life?

3. Story to Start with…
“Procrastination is the bad habit of
putting off until the day after
tomorrow what should have been
done the day before yesterday.”
~ Napoleon Hill

4. Digital India
1. Development of 133 crore Indians,
2. IT (India’s Talent) + IT (Information
Technology) = IT (India Tomorrow)
3. Transparency,
4. Accountability,
5. Easy & effective Governance,
6. Good Governance – eGovernance

5. The Growth
NE – STATES Computers (%) Internet (%)
Arunachal 8.2 2
Assam 9.3 1.7
Manipur 9 2.1
Meghalaya 7.6 1.5
Mizoram 15.2 2.5
Nagaland 8.9 1.7
Sikkim 11.5 3.3
Tripura 7.2 1
Data Source: Census 2011

6. The Growth
Internet Penetration in India:
1st 100 Million = A Decade
2nd 100 Million = 3 Years
Current Userbase = 500 million

7. The Growth (Worldwide)
2008 ----------------------------------------------------------- 2018

8. The Negative Growth
2008 ----------------------------------------------------------- 2018

9. The Shocking Growth
2008 ----------------------------------------------------------- 2018

10. The Growth

11. The Growth

12. WHAT THESE GROWTH
FIGURES TELL US?
Change is inevitable. Digital is the New Mantra.
Automobile Market might fall; But mobile device Market will NOT!

13. Mango Tree

14. Digital Media

15. Definition of Digital Media
“Digital media are any media that are encoded in a machine-readable format.
Digital media can be created, viewed, distributed, modified and preserved on
computers. Computer programs and software; digital video; web pages and
websites, including social media; data and databases; digital audio, such as mp3s;
and e-books are examples of digital media.” - Wiki
“Any media that can be produced, reproduced, stored,
shared on and using a digital device.”
Digital media can be either ONLINE or OFFLINE.

16. Acceptance of Digital Media
Technology Acceptance Model: Fred Davis, 89’

17. Digital Literacy
Digital literacy is the knowledge, skills, and
behaviors used in a broad range of digital
devices such as smart-phones, tablets, laptops
and desktop PCs, all of which are seen as
network rather than computing devices.

18. Digital Divide
Only 19% of the Indian
population uses Internet.

19. What Do You Prefer?

20. Social Media
“Websites and applications that enable
users to create and share content or to
participate in social networking.” – Oxford
Dictionary
“It is the social interaction among people in which
they create, share or exchange information and ideas
in virtual communities and networks.” - Wikipedia

21. Social Media
Social + Media
Anyone can join UGC = User Generated Content
The LINE between the Actual and the Virtual Life is getting Blurred day by day.

22. Types of Social Media
There are 3 General Types of Social Media
platforms in practice
1. Publishing: Enables you to publish
2. Sharing: Share anything
3. Networking: Connect
They are more intertwined now than ever before…

23. Facebook Usage

24. Linkedin Users

25. Roadblocks to NYSK’s Vision
1. Student/Volunteer participation,
2. Society Coordination,
3. Coordination staff and peers,
4. Time constraints,
5. Financial side,
6. Tracking and Monitoring activities.
YES, social media can help!!

26. Solution to the Roadblocks
1.Volunteer recruitment,
2.Volunteer engagement,
3.Awareness, advocacy,
4.Motivation,
5.Engaging staffs and peers,
6.Time bound usage,
7.Tracking and Monitoring activities

27. Project Implementation
Generation C
Connectivity - Connectedness - Consumerism

28. Project Implementation & Social Media

29. Project Implementation & Mind Set
Maslow’s Hierarchy of Needs

30. Project Management Tools
1. Groups in Social Networking Platforms,
2. Pages,
3. Blogs,
4. Photo Sharing networks,
5. Google Docs,
6. Video streaming sites,
7. Online PM apps/tools.

31. Scheduling Tools

32. Tools

33. Tools for Mass Mailing & Tracking

34. Analytics

35. ChatBots for Better Engagement

36. PM Tools
Google Drive & Doc.s

37. Digital Strategy

38. Tips to Win the Digital Race
1. Video
2. LinkedIn/FB
3. Stories
4. Focus on Foundations
5. Messenger and Chatbots
6. Mobile Matters More
7. Outstanding Content
8. Integrate Analytics
9. Creativity Wins

39. Shark in a Tank

40. THANK YOU
Syed Mohsin Raja
syed@socialmediasimplify.com
+91-*******999
Twitter @SyedMRaza