On National PR Day 21st April, 2013 Organized by – PRSI Guwahati, Assam Presented By – Syed Mohsin Raza. Social Media Club – Assam.

1. Social Media
&
Corporate Communication
On National PR Day 21st April, 2013
Organized by – PRSI Guwahati, Assam
Presented By – Syed Mohsin Raza.
Social Media Club – Assam.

2. Corporate Communication
WHAT: Set of activities involved in managing and pushing all
internal & external (publicly publishable) communication.
WHY: To create a favourable point of view among
stakeholders on which the company depends.
HOW: Through…
A. . Management Communication,
B. . Marketing Communication and
C. . Organizational Communication.
Notice that SOCIAL FACTOR…

3. Social Communication
Corporate communication got its name from the
corporate standard.
But without audience it’s just a jumble of words
and sentences.
So, content is the King but (audience) consumer is
the Ruler.

4. Social Media
Media (Content) with a Social factor (anyone can
join).
Consumer’s direct interaction is possible either
face to face or on social media.

5. Social Media
Misconception:
1. Social Media is a fad,
2. Social welfare related,
3. Facebook, Twitter are called social media

6. Social Media
Think of…..
Blogs,
Social Networking Platforms,
Photo sharing platforms,
Social Bookmarking sites,
Gaming platforms

7. Social Media
“Social media includes web- and mobile-
based technologies which are used to turn
communication into interactive dialogue
among organizations, communities, and
individuals.” ~ Wiki

8. Social Media Usage

9. Social Media Usage

10. Social Media
Generation
‘C’

11. Social Media
Social Media > Social Economy > Connected Consumerism
Whether its Connectivity, Communication,
Education & Learning, Social Media has brought a
revolution. And importantly ,the effects cannot be
undone. (Solis)
Social Media is great, but NOT a rocket science that
could make your business fly. It needs time,
devotion and most importantly a strategic planning.

12. Social Media Tip 1.
Corporate Communication can keep doing
what are they already doing and integrate
social media to get an amplified reach.
A Video (communication/content) > TV
YouTube, Vimeo, LiveStream, Ustream
Even Podcasts

13. Social Media Tip 2.
Ask these 4 Question…
1. Where’s my Audience?
2. How to handle that platform?
3. How to link my objective?
4. What will be the impact?

14. Example…

15. Thank You
On Twitter: @SyedMRaza
Mail: syed@soialmediasimplify.com
FB: FB.com/SyedMRaza.in