Leap TVC Connector Express. A quick, simple, agile, and very affordable marketing research solution to evaluate the potential of your new television commercial to boost the purchase interest towards your brand.

1. Purchase Interest of Brand X 
DIAGNOSTICS
Increased Knowledge 
Interest in Message 
Overall Liking of Ad 
Feeling towards Product 
Appropriateness of Ad 
TVC XYZ
GO!
Leap TVC Connector Express provides you with a simple prognosis of
your new television commercial (TVC) in boosting the purchase
interest towards your brand
We will compare your new TVC with a benchmark (i.e., the market
leader) using adapted BRC’s Advertising Response Model* framework
We will ask 14 standard close-ended questions to the respondents
based on two 30” videos of your new TVC and the benchmark, plus 1
open-ended spontaneous dislike towards the new TVC
We will deliver:
A prognosis of the purchase interest of the brand based on the new TVC
Simple diagnostics based on the comparison with the benchmark
A 30-minute free consultation with Leap’s consultant by Skype
The fieldwork will be conducted via the JakPat platform among 150
random respondents:
Areas: all urban Indonesia (random)
Decision makers of brands for own / family consumption
Females (50%) & Males (50%), 18 – 45 y.o. (random),
SES Upper I – Lower I (random)
Investment:
9,500,000
(IDR, BEFORE TAX)
6 working days
*Reference: Shimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing
Communications. 9th ed. Mason, OH: South-Western, 2013.
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Good OK Poor
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