Partner networks are pivotal for companies in a variety of industries, but what’s the best way to keep track of partner activities? As partner networks grow larger and expand globally, effectively handling your brand and products on these channels is time consuming and labor intensive. For software companies in particular, partners sales channels are an integral part of business and relationships need to be managed carefully for maximum effect. In our latest report (add link), we analyzed results over the last 6 months for major software companies like Microsoft, IBM and Oracle as well as their partners, to explain how brands can use social listening to: - Keep control of their indirect sales channels by analyzing partner social activity - Improve visibility of their brand by optimizing partner social performance - Maximize returns from partner channels through consistent reporting and social data integration

1. Partners On Social:
How Software
Companies Can Boost
Partner Networks Using
Social Listening

2. How Software Companies Can Boost Partner Networks Using Social Listening 2
Table of Contents

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A Note on Methodology

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1 Assess Partners to Keep Control
1.1 IMPROVING PRODUCT VISIBILITY ON PARTNER SOCIAL CHANNELS

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1.2 ASSESS PARTNER PERFORMANCE AND GET COMPETITIVE INSIGHTS

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2 Improve Partners’ Performance for Better Visibility

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2.1 CHOOSE THE RIGHT CONTENT
2.2 REACH A WIDER AUDIENCE

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2.3 IDENTIFY BEST PRACTICES AND GET NEW IDEAS

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3 Maximize Impact by Setting Clear Goals and Monitoring
ROI
3.1 SET UP SIMPLE AND RELEVANT REPORTS

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3.2 TIE SOCIAL MEDIA GOALS TO SALES TO UNDERSTAND IMPACT

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Conclusion
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Appendix: Sample Partner Social Report for VMware

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