Contenu connexe Similaire à Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits- 2016-12-15 (20) Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits- 2016-12-152. . © TechSoup Global | All rights reserved
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We are a global network of 62 partner nonprofits that provide the best
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We connect organizations and people with the resources, support, and
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Presenters
Chat: Susan Hope Bard, TechSoup
Kate Tkacik
Funding Information Network
Foundation Center
(New York, New York)
Crystal Schimpf
TechSoup for Libraries
Jennifer Beggans
Regional Foundation Center
Free Library of Philadelphia
(Pennsylvania)
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Today’s Agenda
• Defining the Social Sector
• Libraries Supporting the Social Sector
• Training and Information Resources
• Regional Foundation Center, Free Library of Philadelphia
• Outreach to Nonprofits
8. Tools & Tips for
Outreach to Nonprofits
Kate Tkacik
Foundation Center
New York, NY
kat@foundationcenter.org
@katetkacik
foundationcenter.org/fin
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Quick Poll
Are you actively supporting nonprofits at your library? If so, how? (Check
all that apply)
• Outreach
• Resources
• Programming
• Other (type in chat)
• Not actively supporting nonprofits
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The Social Sector
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What (and who) is the social sector?
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What (and who) is the social sector?
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What (and who) is the social sector?
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What (and who) is the social sector?
• Nonprofit organizations
• Social businesses
• Funders:
• Private foundations
• Corporate foundations
• Corporate giving programs
• Grantmaking public charities
• Individual donors
*Image source: Lucy Bernolz
Blueprint 2015: Philanthropy and the Social Economy
http://www.grantcraft.org/assets/content/resources/blueprint_2015.pdf
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Why should we reach out to the social sector?
$905.9 billion contributed to the US
economy in 2013*
$358.38 billion in private giving*
*(http://www.urban.org/research/publication/nonprofit-sector-brief-2015-public-charities-giving-and-volunteering)
11.4 million jobs, 10.3% of ALL
private sector employment**
**(http://www.bls.gov/opub/ted/2014/ted_20141021.htm)
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Why should we reach out to the social sector?
• Community!
• Critical referrals
• Programming
• Advocates/stakeholders
• Funding opportunities
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How can libraries support the social sector?
Information Resources + Training + Programming
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Information Needs
Prospect/fundraising/comparator
research
• Foundation Directory Online
• DonorSearch, WealthEngine
• GuideStar
Start up/legal research
• Localized start up support:
grantspace.org/tools/nonprofit-startup-
resources-by-state
• Legal referrals
Subject specific research for proposals
• IssueLab.org
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Training + Network Needs
Training
• Fundraising planning
• Proposal writing
• Budgeting
• Board development
• Etc.
Networking
• Learn local landscape
• Connect with peers for
referrals + connections
• Connect with stakeholders
for board members,
funders, major donors
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GrantSpace.org
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Local Chapters/Consultants
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Local FUNDERS
Community foundations
• cfstandards.org/community-foundation-locator
Regional Associations of Grantmakers
• givingforum.org/directory
Private, family, corporate grantmakers
• FDO Quick Start (free!): fdo.foundationcenter.org
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Where can my library start?
A network of 450+ libraries, nonprofit resource centers, and
community foundations providing free access to nonprofit
resources and trainings for their local communities.
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Information Resources
• Foundation Directory
Online
• Foundation Maps
• Grants to Individuals
Online
• Core collection of
publications related to
grantseeking and
proposal writing
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Training Resources
• Introduction to Finding Grants
• Introduction to Proposal Writing
• Introduction to Corporate Giving
• Introduction to Fundraising
Planning
• Introduction to Project Budgets
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Network (for you!)
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Network (for you!)
• Professional
development support
• Network exclusive
learning opportunities,
including an annual
conference
• Dedicated Network
“intranet”
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Ready to give it a try?
Learn more or apply now: FOUNDATIONCENTER.ORG/FIN
OR!
Check out free resources: GRANTSPACE.ORG
29. Regional Foundation Center
Free Library of Philadelphia
Jennifer Beggans
Regional Foundation Center
Free Library of Philadelphia
BeggansJ@freelibrary.org
https://libwww.freelibrary.org/rfc/
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Background: Regional Foundation Center
• 40+ year history
• Part of a 54 branch system
• Over 70 programs per year
• 2 dedicated staff members
• Located in the Business Resource & Innovation Center at the main library
• Advisory Council of local funders
• Operating Foundation for the Free Library of Philadelphia
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#1 You Don’t Have To Do It All
1 part Foundation Programs
• Utilize organization's talent
• Interactive elements when comfortable
1 part Hired (Or free) Speakers
• Advisory Council
• Professional Orgs = Volunteers
1 part Hosting Other Organizations
• Easy & new audience
• Host a meetup
Intermediate Grantwriting
Introduction to Foundation Maps
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#2 Data
Keep track of contacts, visitors,
speakers and organizations
• Nonprofits
• Speakers
Analyze the trends:
• Age of nonprofits visiting you
• What are they asking for
• What audiences are they serving
Actual Statistics 01-2016-06-2016
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#2 Data Tools
Forms – Digital or Paper
• Uniform collection of data
Google – Forms & Analytics
• Easy digital forms & immediate
analysis
Excel
• Hard drive versus Cloud
LinkedIn
• Stay connected to speakers &
area organizations
View of our space
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#3 – Research Your Audience
• Who is in your area?
• What do they need?
• Who is not visiting you or coming to your programs?
• Who is providing programming for other areas of your library?
• Who is already working in your organization with a side job or past
career?
Major Gift Campaign
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#3 – Research Your Audience : Ethical Stalking
What are your local fundraising groups?
• Can you attend any of their events?
• Can you send them information?
• Can you get someone to do a program for
you?
• Can you participate in a panel?
Who are your competitors?
• What do they offer versus what you can
offer?
• What areas are you not competing for
customers?
Meet the Funders Panel,
Caitlin Seifritz
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#3 – Research Tools
Foundation Directory Online & GuideStar
• What nonprofits & foundations are in
your area
LinkedIn
• Connect with staff at the organizations
Constant Contact & Other Newsletters
• Join mailing lists or competitors & area
service providers
Community Calendars
• Go to events even if they are not
explicitly for nonprofits
ConstantContact Newsletter
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#4 – Make It Easy
Our online appointment request
form:
• 24/7
• Background data
• Startup or Existing
• Needs vs Skills of customer &
staff
• Gives us space to say no if
needed
• Only required for one-on-one
assistance
• Allows them to request group
orientations
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#3 – Make It Easy
Google generated charts
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#4 – Make It Easy
Our external visitor form:
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#4 – Make It Easy
Our internal visitor / evaluation
form:
• Immediate statistics
• Internal usage only
• Keeps track of repeat visitors
and new visitors
• Keeps track of program
quality
• Keeps list of comments or
praise from customers
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#3 – Make It Easy
The data from our program evaluations let us make nice images like this.
Piktochart
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Takeaways
Area Associations
• Meet & Great / Host
Local Schools
• Resource orientations for classes
Competitors
• Research, Meet, Collaborate & Repeat
Area Service Providers
• Partners!
Go out at meet organizations and hand out your business card or
material-
• Create mutual beneficial relationships
• Everyone loves the library
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Kate Tkacik
Foundation Center
New York, NY
kat@foundationcenter.org
@katetkacik
foundationcenter.org/fin
Please type your questions in the chat window. Send twitter questions to @techsoup4libs
Questions?
Jennifer Beggans
Regional Foundation Center
Free Library of Philadelphia
BeggansJ@freelibrary.org
https://libwww.freelibrary.org/rfc/
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