Ventes de publicite par pays et type

ventesdepubliciteparpaysettype-110409093736-phpapp02.xls 04/09/2011 Page 1 de 19
Dépenses marketing

Ventes de publicité
(en milliers de $) 2007 % 2008 % 2009 % 2010 % 2011 % 2012 %
Pub totale 18,535,604 $ 4.5% 14,799,000 $ -20.2% 14,400,000 $ -2.7% 14,924,841 $ 3.6% 15,347,375 $ 2.8% 16,155,052 $ 5.3%
source eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009 eMarketer 201009
TV National Spot 1,338,000 $ 7.2% 1,303,000 $ 8.8% 1,191,255 $ 8.3% 3,227,296 $ 21.6% 3,324,114 $ 21.7% 3,347,446 $ 20.7%
source CRTC 2008 2.1% CRTC 2010 0.3% CRTC 2010 -8.6% Warc 2010/08 4.1% Warc 2010/08 3.0% samparent 0.7%
TV Local spot 407,000 $ 2.2% 400,000 $ 2.7% 365,696 $ 2.5% 0.0% 0.0%
source CRTC 2008 3.8% CRTC 2010 -1.7% CRTC 2010 -8.6% #DIV/0! #DIV/0!
TV Network 581,000 $ 3.1% 641,000 $ 4.3% 586,028 $ 4.1% 0.0% 0.0%
source CRTC 2008 -8.2% CRTC 2010 10.3% CRTC 2010 -8.6% #DIV/0! #DIV/0!
TV spécialisée (Cable) 948,000 $ 5.1% 1,025,000 $ 6.9% 937,096 $ 6.5% 0.0% 0.0%
source CRTC 2008 7.5% CRTC 2010 8.1% CRTC 2010 -8.6% #DIV/0! #DIV/0!
TV PayTV, PPV, VOD
source
TV Infomercial 24,315 $ 0.1% 22,000 $ 0.1% 20,113 $ 0.1% 0.0%
source CRTC 2008 3.5% CRTC 2010 -9.5% CRTC 2010 -8.6% 3.1%
Pub radio (network) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
source #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub radio (national spot) 382,000 $ 2.1% 406,000 $ 2.7% 382,858 $ 2.7% 1,528,844 $ 10.2% 1,597,642 $ 10.4% 1,654,510 $ 10.2%
source CRTC 2008 8.7% CRTC 2010 6.3% CRTC 2010 -5.7% Warc 2010/08 4.8% Warc 2010/08 4.5% samparent 3.6%
Pub radio (syndicated/local) 1,086,289 $ 5.9% 1,141,000 $ 7.7% 1,075,963 $ 7.5% 0.0% 0.0%
source CRTC 2008 4.8% CRTC 2010 5.0% CRTC 2010 -5.7% 2.9% #DIV/0!
Pub radio (satellite) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
source -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub journaux quot. Nationaux 590,000 $ 3.2% 575,000 $ 3.9% 468,963 $ 3.3% 2,227,795 $ 14.9% 2,399,335 $ 15.6% 2,286,870 $ 14.2%
source CNA 2010 -2.5% CNA 2010 -2.5% CNA 2010 -18.4% Warc 2010/08 6.7% Warc 2010/08 7.7% samparent -4.7%
Pub journaux quot. Locaux 1,135,000 $ 6.1% 1,105,000 $ 7.5% 901,225 $ 6.3% 0.0% 0.0%
source CNA 2010 -2.4% CNA 2010 -2.6% CNA 2010 -18.4% -100.0% #DIV/0!
Pub journaux Classifieds 880,000 $ 4.7% 880,000 $ 5.9% 717,717 $ 5.0% 0.0% 0.0%
source TD 2008 -0.6% TD 2008 0.0% CNA 2010 -18.4% -100.0% #DIV/0!
Pub journaux hebdo 1,441,000 $ 7.8% 1,461,000 $ 9.9% 1,285,000 $ 8.9% 1,291,229 $ 8.7% 1,289,499 $ 8.4% 1,280,316 $ 7.9%
source RMB est.2010 2.0% RMB est.2010 1.4% HebdoQuébec est.2010 -12.0% samparent 0.5% samparent -0.1% samparent -0.7%
Pub magazine spécialisé 0.0% 0.0% 0.0%
source #DIV/0! #DIV/0! #DIV/0!
Pub magazine consommateur 718,000 $ 3.9% 692,000 $ 4.7% 590,000 $ 4.1% 597,670 $ 4.0% 608,428 $ 4.0% 600,898 $ 3.7%
source Mag.Canada2008 5.3% Mag.Canada2009 -3.6% Mag.Canada2010 -14.7% Warc 2010/08 1.3% Warc 2010/08 1.8% samparent -1.2%
Pub affichage extérieur 422,000 $ 2.3% 463,000 $ 3.1% 416,000 $ 2.9% 440,128 $ 2.9% 463,455 $ 3.0% 482,227 $ 3.0%
source NMR 2008 6.0% NMR 2009 9.7% NMR 2010 -10.2% Warc 2010/08 5.8% Warc 2010/08 5.3% samparent 4.1%
Affichage Extérieur digtale
source 13.5% 16.2% 14.8% 19.7%
Other Media 105,337 $ 0.6% 452,484 $ 2.9%
source CMA 2007 #DIV/0! CMA 2007 #DIV/0!
Pub Internet Display 432,000 $ 2.3% 490,000 $ 3.3% 578,000 $ 4.0% 698,000 $ 4.7% 825,000 $ 20.5% 1,017,000 $ 23.2%
source IAB 08 37.6% IAB 09 13.4% IAB 10 18.0% IAB 10 20.8% eMarketer 201009 18.2% eMarketer 201009 23.3%
Pub Internet Search 432,000 $ 2.3% 622,000 $ 4.2% 741,000 $ 5.1% 877,000 $ 5.9% 1,010,000 $ 6.6% 1,209,000 $ 7.5%
Pub Internet Classifieds/directories 305,000 $ 1.6% 460,000 $ 3.1% 467,000 $ 3.2% 482,000 $ 3.2% 485,000 $ 3.2% 488,000 $ 3.0%
Pub Internet Email 17,000 $ 0.1% 18,000 $ 0.1% 13,000 $ 0.1% 19,000 $ 0.1% 29,000 $ 0.2% 44,000 $ 0.3%
source IAB 08 -15.0% IAB 09 5.9% IAB 10 -27.8% IAB 10 46.2% eMarketer 201009 52.6% eMarketer 201009 51.7%
Pub Internet Video 9,000 $ 0.0% 12,000 $ 0.1% 20,000 $ 0.1% 38,000 $ 0.3% 78,000 $ 0.5% 148,000 $ 0.9%
source IAB 08 IAB 09 33.3% IAB 10 66.7% IAB 10 90.0% eMarketer 201009 105.3% eMarketer 201009 89.7%
Pub Social media 70,000 $ 0.5% 83,000 $ 0.5% 100,000 $ 0.6%
source SMV 2010/08 #DIV/0! SMV 2010/08 18.6% SMV 2010/08 20.5%
Pub Cinéma 21,665 $ 0.2% 22,805 $ 0.2% 22,805 $ 0.1%
source eMarketer 2010/06 #DIV/0! eMarketer 2010/06 5.3% eMarketer 2010/06 0.0%
Pub Mobile 2,663 $ 0.0% 5,208 $ 0.0% 6,604 $ 0.0% 8,000 $ 0.1% 18,000 $ 0.1% 34,000 $ 0.2%
source IAB E&Y 2009 143.4% IAB E&Y 2009 95.6% samparent 59.7% SMV 2010/08 21.1% SMV 2010/08 125.0% SMV 2010/08 88.9%
Pub Video Game 3,000 $ 0.0%
source IAB E&Y 2009 #DIV/0!
Pub In-Game
source
Branded Entertainment
source
Spanish Media
source


(en milliers de $)
Pub totale
source
TV National Spot
source
TV Local spot
source
TV Network
source
TV spécialisée (Cable)
source
TV PayTV, PPV, VOD
source
TV Infomercial
source
Pub radio (network)
source
Pub radio (national spot)
source
Pub radio (syndicated/local)
source
Pub radio (satellite)
source
Pub journaux quot. Nationaux
source
Pub journaux quot. Locaux
source
Pub journaux Classifieds
source
Pub journaux hebdo
source
Pub magazine spécialisé
source
Pub magazine consommateur
source
Pub affichage extérieur
source
Other Media
source
Pub Internet
source
Pub cinema
source
Pub Mobile
source
Pub Video Game
source
Spanish Media
source
Pub totale + YP + DM

Yellow Pages
source
Catalogues / Direct Mail
source
Telemarketing
source
NOTES SUR LES SOURCES
Associations Industrielles
IAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05
IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total


France
1997 % 1998 % 1999 % 2000 % 2001 % 2002 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010
158,300 F 1,600,000,000 $ 15,786,600,000 € 16,600,000,000 € 4.9% 0$ 0$ -2.6% 2.4%
Secodip (TNS) 2000 L'expansion.com 2004 L'expansion.com 2004 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25

19,200 F 12.1% #DIV/0! #DIV/0! 336,000,000 $ 21.0% #DIV/0! 0€ 0.0% 0.0% #DIV/0! 41.0% 0$ 30.7%
Étude France Pub Secodip (TNS) 2000 L'expansion.com 2004 4.0% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!
0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

4,500 F 2.8% #DIV/0! #DIV/0! 272,000,000 $ 17.0% #DIV/0! 2,276,100,000 € 14.4% 2,700,000,000 € 16.3% #DIV/0! 10.1% 0$ 12.8%
Étude France Pub Secodip (TNS) 2000 L'expansion.com 2004 L'expansion.com 2004 15.7% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!

24,600 F 15.5% #DIV/0! #DIV/0! 880,000,000 $ 55.0% #DIV/0! 0€ 0.0% 0.0% #DIV/0! 11.0% 0$ 30.1%
Étude France Pub Secodip (TNS) 2000 L'expansion.com 2004 L'expansion.com 2004 1.2% BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!



0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! 21.2%
BIPE/OMD 2005/10
8,400 F 5.3% #DIV/0! #DIV/0! 96,000,000 $ 6.0% #DIV/0! 0.0% 0.0% #DIV/0! 14.5% 0$ 9.6%
Étude France Pub Secodip (TNS) 2000 BIPE/OMD 2005/10 JournalDuNet 200902 #DIV/0!

600 F 0.4% #DIV/0! #DIV/0! 8,651,000 € 0.5% 9,585,000 € #DIV/0! 0.0% 0.0% 14,570,000 € #DIV/0! 1,380,000,000 $ 2.3% 1,882,000,000 € #DIV/0! 2,447,000,000 $ #DIV/0! 3,074,000,000 $ #DIV/0! 0$ 11.4% 0$
Étude France Pub ZenithMedia 2001 ZenithMedia 2001 10.8% -100.0% 50.0% ZenithMedia 2001 #DIV/0! PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 36.4% PwC, WGA IAB 2007 30.0% PwC, WGA IAB 2007 25.6% GroupM 200906 -100.0% GroupM 200906
0$ 0.7%
JournalDuNet 200902 #DIV/0!

101,000 F 63.8% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Étude France Pub
0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

house Coopers 2000-03, Ernst & Young 1998-99 & 2004-05
éthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total


UK
% 2011 % 2002 %
#DIV/0!

12.0% #DIV/0! £196,700,000 #DIV/0!
#DIV/0! #DIV/0! IAB UK 2003

#DIV/0! #DIV/0!

#DIV/0! #DIV/0!


Italy
2003 % 2004 % 2005 % 2006 % 2007 % $2,008 % 2009 % 2010 % 2011 % 2012 % 2013 % 2003 % 2004 % 2005
£19,369,663,188 £20,415,625,000 5.4% £17,406,400,000 -14.7% £17,600,000,000 1.1% $34,967,326,203 $33,144,385,027 -5.5% $11,803,666,667 -64.4% $21,194,174,757 79.6% € 6,614,000 #DIV/0! € 9,400,000
WARC 200503 WARC 200503 WARC 200703 WARC 200703 Carat 2009-03-25 IAB UK 2008/10 GroupM 200906 GroupM 200906

0.0% £3,992,138,387 19.6% £4,107,910,400 23.6% 0.0% 0.0% $7,192,331,551 21.7% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 3,734,000 56.5% € 5,050,000
#DIV/0! WARC 200503 #DIV/0! WARC 200510 2.9% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

£922,881,521 4.8% £954,259,492 4.7% £939,945,600 5.4% 0.0% 0.0% $1,093,764,706 3.3% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 328,000 5.0% € 590,000
WARC 200503 #DIV/0! WARC 200503 3.4% WARC 200510 -1.5% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

0.0% £9,758,668,750 47.8% £3,777,188,800 21.7% 0.0% 0.0% $6,396,866,310 19.3% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 2,330,000 35.2% € 1,710,000

$4,839,080,214 14.6%
IAB UK 2008/10 #DIV/0!
£0 0.0%
WARC 200510 0.4%
£0 0.0%
WARC 200510 -2.5%
£3,257,237,228 16.0% £3,289,809,600 18.9% € 1,220,000
WARC 200503 #DIV/0! WARC 200510 1.0% GroupM 2008
0.0% £826,560,894 4.0% £887,726,400 5.1% 0.0% 0.0% $1,690,363,636 5.1% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 162,000 2.4% € 500,000
£139,251,200 0.8%
WARC 200510
£446,243,169 2.3% £653,300,000 3.2% 2,513,000,000 $ 5.8% 3,864,000,000 $ 22.0% 5,243,000,000 $ 15.0% $6,198,000,000 18.7% £3,541,100,000.00 30.0% 6,549,000,000 $ 30.9% 7,178,000,000 $ #DIV/0! 7,992,000,000 $ #DIV/0! 8,751,000,000 $ #DIV/0! € 217,391 3.3% 250,000 $
WARC 200503 126.9% IAB UK 2006 46.4% PwC, WGA IAB 2007 39.6% PwC, WGA IAB 2007 53.8% PwC, WGA IAB 2007 35.7% eMarketing 200906 18.2% IAB UK 2010 -42.9% eMarketing 200906 84.9% eMarketing 200906 9.6% eMarketing 200906 22.0% eMarketing 200906 21.9% Nielsen 200512 #DIV/0! GroupM 2008
£204,156,250 1.0% £214,159,906 0.0% 0.0% $298,299,465 0.9% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! € 60,000 0.9% € 80,000
WARC 200503 #DIV/0! WARC 200510 4.9% -100.0% -100.0% IAB UK 2008/10 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! Nielsen 200512 #DIV/0! GroupM 2008

£1,131,416,000 6.5% $1,690,363,636 5.1%
IAB UK 2006 IAB UK 2008/10 #DIV/0!
£2,735,693,750 13.4% £2,349,864,000 13.5% $8,551,251,337 25.8%
WARC 200503 #DIV/0! IAB UK 2006 -3.3% IAB UK 2008/10 #DIV/0!

% from BIPE Groupe Interdeco/OMD 200510


Germany
% 2006 % 2007 % 2008 % 2009 % 2010 % 2011 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 %
42.1% € 9,640,000 2.6% € 10,030,000 4.0% € 9,920,000 -1.1% € 9,730,000 -1.9% € 9,788,380 0.6% 18,130,434,783 $ € 6,226,650,062 0.0% € 6,363,636,364 2.2% € 6,293,636,364 -1.1%
Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25

53.7% € 5,020,000 52.1% € 5,110,000 50.9% € 5,090,000 51.3% € 5,030,000 51.7% 0.0% #DIV/0! #DIV/0! $6,925,826,087 38.2% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%
35.2% GroupM 2008 -0.6% GroupM 2008 1.8% GroupM 2008 -0.4% GroupM 2008 -1.2% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

6.3% € 630,000 6.5% € 670,000 6.7% € 670,000 6.8% € 660,000 6.8% 0.0% #DIV/0! #DIV/0! $997,173,913 5.5% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%
79.9% GroupM 2008 6.8% GroupM 2008 6.3% GroupM 2008 0.0% GroupM 2008 -1.5% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

18.2% € 1,720,000 17.8% € 1,770,000 17.6% € 1,630,000 16.4% € 1,500,000 15.4% 0.0% #DIV/0! #DIV/0! $3,807,391,304 21.0% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%
-26.6% GroupM 2008 0.6% GroupM 2008 2.9% GroupM 2008 -7.9% GroupM 2008 -8.0% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

13.0% € 1,300,000 € 1,330,000 € 1,290,000 € 1,200,000 $4,804,565,217 26.5%
#DIV/0! GroupM 2008 6.6% GroupM 2008 2.3% GroupM 2008 -3.0% GroupM 2008 -7.0% -100.0% #DIV/0! BIPE OMD 200510 #DIV/0!
5.3% € 520,000 5.4% € 540,000 5.4% € 550,000 5.5% € 560,000 5.8% 0.0% #DIV/0! #DIV/0! $1,251,000,000 6.9% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%
208.6% GroupM 2008 4.0% GroupM 2008 3.8% GroupM 2008 1.9% GroupM 2008 1.8% -100.0% #DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

2.7% 370,000 $ 3.8% 540,000 $ 5.4% 630,000 $ 6.4% 730,000 $ 7.5% 822,224 $ 8.4% #DIV/0! #DIV/0! 417,000,000 $ 2.3% 533,000,000 $ #DIV/0! 659,000,000 $ #DIV/0! 784,000,000 $ 12.6% 910,000,000 $ 14.3% 1,035,000,000 $ 15.2%
15.0% GroupM 2008 48.0% GroupM 2008 45.9% GroupM 2008 16.7% GroupM 200906 15.9% GroupM 200906 12.6% -100.0% #DIV/0! PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 27.8% PwC, WGA IAB 2007 23.6% PwC, WGA IAB 2007 19.0% GroupM 200906 70.7% GroupM 200906 94.2%
0.9% € 80,000 0.8% € 70,000 0.7% € 60,000 0.6% € 50,000 0.5% 0.0% #DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! 0.0% 0.0% 0.0%
33.3% GroupM 2008 0.0% GroupM 2008 -12.5% GroupM 2008 -14.3% GroupM 2008 -16.7% -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!


China (000) Japan
2011 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 %
$13,510,554 $16,659,130 18.9% $18,147,200 8.2% $21,200,000 14.4% -4.2% -5.5%
Carat 2009-03-25 MAGNAGlobal 2010/06 MAGNAGlobal 2010/06 MAGNAGlobal 2010/06 Carat 2009-03-25 Carat 2009-03-25

#DIV/0! #DIV/0! 40.5% #DIV/0! 0.0% 0.0% $7,333,200 40.4% $8,400,000 39.6% #DIV/0! 48.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0!MAGNAGlobal 2010/06#DIV/0!MAGNAGlobal 2010/06 12.7% #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! 4.8% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 4.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!


5.4% 8.9%
BIPE OMD 200510#DIV/0! BIPE OMD 200510#DIV/0!

1,161,000,000 $ #DIV/0! #DIV/0! 1.6% #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! 5.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
PwC, WGA IAB 2007 76.2% #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!BIPE OMD 200510#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!


Russia (000)
2010 % 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 %
0.0% $5,100,000 16.6% -8.6% -1.5%
Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25

#DIV/0! #DIV/0! $2,835,600 55.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -100.0%

#DIV/0! #DIV/0! $255,000 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! $255,000 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

$688,500 13.5%
BIPE OMD 200510 #DIV/0!
#DIV/0! #DIV/0! $1,025,100 20.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! $31,000 #DIV/0! $51,000 1.0% $72,000 #DIV/0! $94,000 #DIV/0! $113,000 #DIV/0! $134,000 #DIV/0! $156,000 #DIV/0!
#DIV/0! PwC/WGA 200606#DIV/0! PwC/WGA 200606 64.5% PwC/WGA 200606 41.2% PwC/WGA 200606 30.6% PwC/WGA 200606 20.2% PwC/WGA 200606 18.6% PwC/WGA 200606 16.4%
#DIV/0! #DIV/0! 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!


Spain
(en milliers de $) 2003 % 2004 % 2005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2011 % 2012 % 2013 % 2014 % 2015
Pub totale -12.7% € 6,324,074 -16.5% € 5,824,031 -4.0%
source Carat 2009-03-25 Carat 2009-03-25 Carat 2009-03-25
Pub télé (Network)
source
Pub télé (spot/local)
source
Pub télé spécialisée (Cable) #DIV/0! 49.2% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
source #DIV/0! BIPE OMD 200510 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub radio (network)
source
Pub radio (national spot)
source
Pub radio (syndicated) #DIV/0! 9.1% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub radio (satellite)
source
Pub journaux quot. Nationaux
source
Pub journaux quot. Locaux
source
Pub journaux hebdo #DIV/0! 19.0% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub magazine spécialisé
source
Pub magazine consommateur
source
Pub affichage extérieur
source
Other Media
source
Pub Internet 205,000,000 $ 13.5% 390,000,000 $ #DIV/0! 596,000,000 $ #DIV/0! 790,000,000 $ #DIV/0! € 683,000 10.8% € 751,300 12.9% € 803,900 #DIV/0! € 884,300 #DIV/0! € 955,000 #DIV/0! € 1,021,900 #DIV/0!
source PwC, WGA IAB 2007 #DIV/0! PwC, WGA IAB 2007 90.2% PwC, WGA IAB 2007 52.8% PwC, WGA IAB 2007 32.6% eMarketer 2010/09 -99.9% eMarketer 2010/09 10.0% eMarketer 2010/09 7.0% eMarketer 2010/09 10.0% eMarketer 2010/09 8.0% eMarketer 2010/09 7.0%
Pub Alternative Media (video games, mobile, cinema…) #DIV/0! 7.6% #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub Mobile
source
Pub Video Game #DIV/0! 1.7% $173,456,434 #DIV/0! $177,390,675 #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
source #DIV/0! BIPE OMD 200510 #DIV/0! PwC/WGA 200606 #DIV/0! PwC/WGA 200606 2.3% -100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Spanish Media #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
source #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Pub totale + YP + DM

Yellow Pages
source
Catalogues / Direct Mail
source

NOTES SUR LES SOURCES
GAM = Guide Annuel des Médias d'Infopresse
IAB = pour Qc et Canada, Price Waterhouse Coopers 2000-03, Ernst & Young 1998-99 & 2004-05
IAB 2003 vs 2004 = changement de méthodologie englobant à partir de 2004 les annonces classés et les moteurs de recherche dans le total


Czech Republic (000) Hungary (000) Poland (000)
% 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006

#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!

#DIV/0! $17,000 #DIV/0! $21,000 #DIV/0! $25,000 #DIV/0! $29,000 #DIV/0! $33,000 #DIV/0! $38,000 #DIV/0! $42,000 #DIV/0! $11,000 #DIV/0! $14,000 #DIV/0! $17,000 #DIV/0! $21,000 #DIV/0! $24,000 #DIV/0! $28,000 #DIV/0! $31,000 #DIV/0! $45,000 #DIV/0! $63,000 #DIV/0! $93,000
###
PwC Wilkofsky Gruen Ass 200606 23.5%
PwC Wilkofsky Gruen Ass 200606 19.0% 16.0% 13.8% 15.2% 10.5%
PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 200606
200606 200606 200606 200606 200606 27.3%
PwC Wilkofsky Gruen Ass 200606 21.4% 23.5% 14.3% 16.7% 10.7%
PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 200606
200606 200606 200606 200606 200606 40.0%
PwC Wilkofsky Gruen Ass 200606
PwC Wilkofsky Gruen Ass 200606
#DIV/0!
#DIV/0!

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!


Romania (000)
% 2007 % 2008 % 2009 % 2010 % 2004 % $2,005 % 2006 % 2007 % 2008 % 2009 % 2010 %

#DIV/0! $124,000 #DIV/0! $154,000 #DIV/0! $185,000 #DIV/0! $216,000 #DIV/0! $45,000 #DIV/0! $63,000 #DIV/0! $93,000 #DIV/0! $124,000 #DIV/0! $154,000 #DIV/0! $185,000 #DIV/0! $216,000 #DIV/0!
47.6% 33.3% 24.2% 20.1% 16.8%
PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 200606
200606 200606 200606 200606 PwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen AssPwC Wilkofsky Gruen Ass 16.8%
40.0%
PwC Wilkofsky Gruen Ass 200606 47.6%
200606 33.3%
200606 24.2%
200606 20.1%
200606 200606

US 1998 1999 2000 2001 2002
Online Ad Spend $1,500,000 $1,940,000 $6,520,000 $5,740,000

breakdown by sector
Pharmaceutical & Health
% share
% growth

2003 2004 2005 2006 2007 2008
$7,270,000 $9,600,000 $12,500,000 $16,700,000 $20,300,000 $23,500,000

$291,000 $576,000 $625,000 $835,000 $1,015,000 $141,000
4.0% 6.0% 5.0% 5.0% 5.0% 0.6%
197.9% 108.5% 133.6% 121.6% 13.9%

1000 1996 1996 1997 1998 1999 2000
États-Unis Online Ad Spend 0$ 0$ 0$ 0$ 0$ #REF!
Online pop 17,500,000 33,000,000 59,000,000 70,000,000 113,000,000 121,000,000
Online pop at home
Ad spend by user 0.00 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $ #REF!
Canada Online Ad Spend 0$ 0$ 0$ 0$ 0$ #REF!
Online pop 8,323,000
Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #REF!
Royaume Uni Online Ad Spend 0 0 0 0 0 0
Online pop
Online pop at home
Ad spend by user #DIV/0!
France Online Ad Spend € 8,651,000
Online pop
Online pop at home
Espagne Online Ad Spend
Online pop
Online pop at home
Allemagne Online Ad Spend
Online pop
Online pop at home
Italie Online Ad Spend €0 €0 €0 €0 €0 €0
Online pop
Online pop at home
Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Russie Online Ad Spend
Online pop
Online pop at home
Ad spend by user #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

** Online pop = access from any location
eMarketer 2005, 2006
PwC/ Wilkofsky Gruen Ass. Juin 2006
International telecommunications union 2000-2003
US Census Bureau January 2006
Harris Interactive May 2006
IAB US, IAB UK, IAB Canada
Nielsen//Netratings 2006/09, 2005/12, 2004/11

2001 2002 2003 2004 2005 2006
#REF! #REF! #REF! #REF! #REF! #REF!
127,000,000 140,000,000 146,000,000 156,000,000 163,000,000 172,000,000
137,996,052 142,704,415 150,419,613
17,800,000 19,885,000 22,409,000
0 £196,700,000 £446,243,169 £653,300,000 £2,513,000,000 £3,864,000,000
29,000,000 32,300,000 34,400,000 35,500,000
22,281,069 23,586,055 24,369,320
#DIV/0! #DIV/0! £15.39 £20.23 £73.05 £108.85
€ 9,585,000 € 14,570,000 1,380,000,000 $ € 1,882,000,000
21,900,000 23,900,000 26,200,000 28,700,000
15,582,952 16,855,607 21,183,022
#DIV/0! #DIV/0! € 0.00 € 0.61 52.67 $ € 65.57
205,000,000 $ 390,000,000 $
9,800,000 11,700,000 13,600,000 15,400,000
8,353,284 11,055,277 13,625,800
#DIV/0! #DIV/0! 0.00 $ 0.00 $ 15.07 $ 25.32 $
417,000,000 $ 533,000,000 $
39,000,000 42,000,000 44,900,000 47,400,000
29,500,717 21,840,403 33,396,576
#DIV/0! #DIV/0! 0 0.00 $ 9.29 $ 11.24 $
€0 €0 €0 € 217,391,304 € 250,000,000 € 370,000,000
18,500,000 21,600,000 27,900,000 28,600,000
16,923,740 17,560,383
#DIV/0! #DIV/0! € 0.00 € 10.06 € 8.96 € 12.94
31,000,000 $ 51,000,000 $ 72,000,000 $

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

2007 2008 2009 2010 2011 2012
#REF! #REF! #REF! #REF!
184,600,000 188,500,000
146,343,718
#REF! #REF! #REF! #REF! #DIV/0! #DIV/0!
#REF! #REF! #REF! #REF! #REF! #NAME?

#REF! #REF! #REF! #REF! #REF! #NAME?
5,243,000,000 $ 6,198,000,000 $ 3,541,100,000 $ 6,549,000,000 $ 7,178,000,000 $ 8,751,000,000 $
36,800,000 38,100,000 39,400,000 40,600,000 41,700,000 42,800,000
24,832,552
142.47 $ 162.68 $ 89.88 $ 161.31 $ 172.13 $ 204.46 $
2,447,000,000 $ 3,074,000,000 $ 0$ 0$ 0$
33,300,000 35,200,000 37,000,000 38,200,000 39,100,000 40,000,000
21,390,880
73.48 $ 87.33 $ 0.00 $ 0.00 $ 0.00 $ 0.00 $
596,000,000 $ 790,000,000 $ 683,000 $ 751,300 $ 803,900 $
19,400,000 21,000,000 22,400,000 23,400,000 24,100,000 246,000,000
13,730,296
30.72 $ 37.62 $ 0.03 $ 0.03 $ 0.03 $ 0.00 $
659,000,000 $ 784,000,000 $ 910,000,000 $ 1,035,000,000 $ 1,161,000,000 $
48,100,000 46,000,000 48,000,000 49,700,000 51,000,000 52,100,000
32,566,632
13.70 $ 17.04 $ 18.96 $ 20.82 $ 22.76 $ 0.00 $
€ 540,000,000 € 630,000,000 € 730,000,000 822,224 $ 0$
24,200,000 25,300,000 26,400,000 27,500,000 28,500,000 29,500,000
16,830,493
€ 22.31 € 24.90 € 27.65 0.03 $ 0.00 $ 0.00 $
94,000,000 $ 113,000,000 $ 134,000,000 $ 156,000,000 $ 0$
41,000,000 45,800,000 50,600,000 54,900,000 58,700,000

#DIV/0! 2.76 $ 2.93 $ 3.08 $ 0.00 $ 0.00 $

2012

#DIV/0!
#NAME?

#NAME?
0$
43,700,000

0.00 $

40,800,000

0.00 $

25,100,000

0.00 $

53,100,000

0.00 $

30,300,000

0.00 $

61,900,000

0.00 $

TV Quot. Internet Hebdos Radio Magazines Affichage
2004 652,747 $ 544,128 $ 65,500 $ 272,950 $ 226,891 $ 146,167 $ 105,557 $
2005 710,026 $ 626,211 $ 124,000 $ 272,950 $ 244,534 $ 152,932 $ 114,382 $
2006 751,582 $ 702,422 $ 208,000 $ 272,950 $ 255,718 $ 153,293 $ 113,020 $
2007 749,865 $ 761,516 $ 260,000 $ 291,000 $ 260,710 $ 165,667 $ 124,913 $
2008 745,485 $ 505,480 $ 317,000 $ 307,677 $ 267,785 $ 183,228 $ 135,721 $
2009 728,954 $ 498,665 $ 356,000 $ 326,667 $ 283,626 $ 190,683 $ 145,219 $
2010 717,660 $ 487,524 $ 522,000 $ 346,828 $ 298,817 $ 196,116 $ 154,903 $
2011 700,890 $ 480,411 $ 606,200 $ 368,234 $ 317,936 $ 195,289 $ 164,708 $

09 vs 04 1.12 0.92 5.44 1.2 1.25 1.3 1.38
11 vs 08 0.94 0.95 1.91 1.2 1.19 1.07 1.21
2004 32% 27% 3% 14% 11% 7% 5%
2005 32% 28% 6% 12% 11% 7% 5%
2006 31% 29% 8% 11% 10% 6% 5%
2007 29% 29% 10% 11% 10% 6% 5%
2008 30% 21% 13% 12% 11% 7% 6%
2009 29% 20% 14% 13% 11% 8% 6%
2010 26% 18% 19% 13% 11% 7% 6%
2011 25% 17% 21% 13% 11% 7% 6%

2,013,940 $
2,245,035 $
2,456,985 $
2,613,671 $
2,462,376 $
2,529,814 $
2,723,847 $
2,833,668 $

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